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Lexus Determined to be Fourth Overall in Worldwide Luxury Automotive Sales

Posted by Kevin on November 13th, 2014

In an interview with Just Auto, Lexus Europe vice-president Alain Uyttenhoven discussed the brand’s worldwide ambitions:

Alain Uyttenhoven, the head of Brussels-based Lexus Europe, has told just-auto that it is “impossible to catch the German three, worldwide” but that the brand is determined to be “number four”. 

Lexus Europe’s boss believes that the brand is now “out of its adolescence” and so as well as standing for “high quality vehicles, excellent customer service and environmental responsibility, it is now time for emotion to be added”.

For some perspective, let’s look at the worldwide luxury automotive sales from last year:

  • BMW: 1.66 million sales
  • Audi: 1.59 million sales
  • Mercedes: 1.47 million sales
  • Lexus: 523,000 sales
  • Jaguar/Land Rover: 425,000 sales

As evidenced by the numbers, Lexus already sits in fourth in worldwide sales, albeit trailing Mercedes by nearly one million sales and just 100k sales ahead of Jaguar/Land Rover (which should probably be separated by brand).

It’s a safe bet that Lexus will maintain its fourth overall position, but a more interesting puzzle is how the brand can inch closer to Mercedes.

The NX has already shown tremendous sales strength in both Japan and Europe, and the RC is sure to bring some sales in as well, but one million sales is a tough mountain to climb. Beyond introducing 10+ brand-new vehicles, the only real possibility is continuing to strengthen their core models.

[Source: Just Auto]

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Comments
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    Levi
  • November 13, 2014
Relative, when you take into account that Lexus has no Diesel engines.
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    leopard08
  • November 13, 2014
if lexus was to flood the market with the same looking cars. They would jump from number 4 to number 2
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    Absolut Sabs
  • November 13, 2014
More engines in each segment!
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    Ray
  • November 13, 2014
A distance four to be exact. However, we need to put things in perspective though. Lexus is a newbie for the lux car segment. That might not be the case for US and European market. But for Asian market, Lexus is a new comer. Although, some might argue that Lexus vehicles had been sold in those markets for quite a while. Those sales were mostly done by importers not by Lexus official channel. Under the leadership of Akio Toyoda, Lexus started to introduce to countries that they never officially enter before. (Keep in mind that Toyota global footprint is everywhere) It is only a matter of time, Lexus will eventually catch up the big three globally. Lexus' 500k sales number isn't bad either, considering the global market they currently cover.
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    BOSS
  • November 13, 2014
Lexus is on the rise in Europe so they should get some nice numbers in the near future, but I think one of the other market that other competitors are reeling in sales is China, a lot of big sales from MB,BMW,Audi,LR/Jag are a hit over there, I know there are some disputes with China/Japan but still, if they can somehow get a boost over there, it would be really nice, but somehow I just dont see it happening anytime soon.
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      MT
    • November 14, 2014
    Lexus isn't on the rise in Europe. In the rest of the world yes, but not in Europe. The NX will show itself as a larger hickup in German Lexus sales and then back to meaningless nirvana.
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      BOSS
    • November 14, 2014
    Obviously it's numbers are not close to the German big 3 in Europe but comparing Lexus sales itself in Europe from say..5 years ago, it's much better, and slowly increasing.
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      Bjoern Rauhut
    • January 14, 2015
    True, slowly increasing. However not as much as the German three to according to global market share..
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    tinhinnh
  • November 13, 2014
They may be 4th but who has a higher revenue? Bmw/Audi/MB doesn't have Toyota
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    Thomas
  • November 14, 2014
They should rebrand the Toyota Yaris as a Lexus at the same price. We would see Lexus at the top of the list pretty quick then. (/Irony) Just like Audi does With their cheap cheap smoking, low performing diesel-cars.
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      Bjoern Rauhut
    • January 14, 2015
    Define smoking diesel cars... or... have you been driving a modern, German diesel the past years?
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    Erich Kerner
  • November 14, 2014
I wonder why Lexus isn´t offering every model in Japan. In Japan BMW and Mercedes sells more cars than Lexus does. Why no ES in Japan? Why no GX and LX?
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    Jay
  • November 15, 2014
Do these sales numbers only account for luxury vehicles? For example Mercedes makes a lot of non luxury vehicles like the A and B class, and fleet vehicles like their Sprinter. In other parts of the world Mercedes is more like Toyota than a luxury only automotive company.
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    F1orce
  • November 17, 2014
When they say 'emotion' I hope they don't mean making the vehicles look ugly. I mean look at the transition from 2IS to 3IS. The 2IS was a good looking, high quality car with good performance. The 3IS is ugly and a downgrade
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    Gist
  • November 29, 2014
Where is Cadillac?
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      Bjoern Rauhut
    • January 14, 2015
    Who is Cadillac? :-) They sold 263.000 cars globally, up 5,2% from 2013 and thereby far from the top5. And I believe, they will remain "down there" with the design and engines they had the past years..

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