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Is Lexus Planning a Sub-NX Compact Crossover?


Lexus International president Tokuo Fukuichi discussed the possibility of a crossover smaller than the NX with Australian website GoAuto:

Meanwhile, discussing a possible sub-NX crossover for the Japanese luxury brand to compete against the Mercedes-Benz GLA and BMW X1, Mr Fukuichi said it would depend on whether Toyota had the appropriate platform to share.

“We have many kinds of product with the Toyota brand we have to share, but we can think about smaller product also,” he said. “Actually we cannot say about planning. We have to make a strategy to share with Toyota brand. Which brand is better for the smaller one.”

It just so happens that Toyota released a concept at last week’s Paris Motor Show that fits the bill — the C-HR is a small crossover that reportedly combines the “original late-90s RAV4 with the Prius and the GT86”:

Toyota C-HR Concept

(This marks the second time a Lexus executive has mentioned a sub-NX model — a couple months back, Lexus Europe vice president Alain Uyttenhoven discussed the possibility with Autocar.)

[Source: GoAuto]

Lexus NX: First GenerationRumors
Comments
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    geoffrey
  • October 14, 2014
https://www.youtube.com/watch?v=o8LZOy3GLBc warning to all Lexus drivers mine is allready burned out Lexus didn t do anything!!!!!!!!!!!!!!!!!!!!
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      leopard08
    • October 14, 2014
    This guy is soo funny, dude try doing stand up commedy instead. You fail! Lexus's dont burn.
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    tinhinnh
  • October 14, 2014
How about a wagon instead of more crossovers?
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    Carmaker1
  • October 14, 2014
I had point out these lifted CT mules a while ago. Krew, why haven't you posted the spy shot of the 2016 RX I sent you?
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    • K
    • October 14, 2014
    You sent me spy shots of the 2016 RX?
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      Carmaker1
    • October 15, 2014
    Yes, I messaged you last Monday (October 6) via the "Contact" section and also posted it in this article http://lexusenthusiast.com/2013/09/19/lexus-rx-200t-test-mule-spotted-in-japan/#comment-1623421819. Not too revealing, but still something.
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      Carmaker1
    • October 17, 2014
    Wow... Well krew, I've sent it to you twice previously. I can take a hint, especially in this case and a few others. :/ it was nice visiting/posting on this site for past 2.5 years...
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Personal opinion ... Lexus you don't have to Follow what the Germans do ... I mean the NX is the BEST as an crossover car ... But making it even smaller ... NOT GOOD!!!
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    Levi
  • October 14, 2014
Bad move. That is brand dilution and blurring the differences between Toyota and Lexus. Lexus has to go up market and get all the market share of expensive Audi, Mercedes and BMW. Toyota can take care of the rest. Expansion to low cost-market (Dacia, Tata, etc...) is possible but should carefully be studied, huge risks of damaging Toyota.
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      corradoMR2
    • October 14, 2014
    Agree.
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      joe
    • October 14, 2014
    I totally agree! Lexus (Toyota, more specifically) should focus in making more sophisticated, cool and good-looking models to go head-to-head with those expensive German products. Make more coupes of different sizes (like an IS coupe, GS coupe, new SC, LS coupe) and 4-doors coupe like the CLS. They don't sell in high volumes but help a lot in building a stronger brand image. Also, the world can definitely use more F models from Lexus.
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    RAL
  • October 14, 2014
Brand supremacy can be achieved without resorting to brand dilution.

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