John Dohrmann from Lexus advertising agency Team One joined Joe Bacal’s crew during the Baja 500 a couple weeks back, and has now written about his experience.
(Great story, John makes it look like a lot of fun.)
Read about John’s Baja Adventure
Top four teams wore a Lexus badge.
Three years of development.
An exhaustive overview by Businessweek.
Owner updates from Lexus Enthusiast editor Kevin Watts.