Lexus Releases Mystery Video Teaser

Posted by Kevin on April 8th, 2013

Lexus has released a mystery video teaser:

The main subject of the video looks to be a robot or puppet of some description — the only other clue is in the video description:

Coming May 2013, Lexus is bringing motion to life. Get ready.

My first thought was something to do with the Lexus Design Awards during the Milan Design Week, but that event is in April — anyone want to take a guess?

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Comments
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  • D
    DS1
  • April 8, 2013
GSF!
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  • J
    Joshd
  • April 8, 2013
Didn't lexus make a bike prototype a few years back.... Could it be related?
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  • B
    Brad
  • April 8, 2013
???
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  • C
    corradoMR2
  • April 8, 2013
hmmm... the self-driving vehicle...
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lexus-asimo
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  • B
    BOSS
  • April 8, 2013
It's the Honda Asimos rival!
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  • M
    matt
  • April 8, 2013
new crash test dummies?
A
  • A
    Andy Tran
  • April 8, 2013
Apparently Lexus started an instagram account, but idk if its legit, or someone just acting like a legit account.
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  • A
    Andy Tran
  • April 8, 2013
The reason I brought it up, is cuz this same ad is on that account. I guess that makes it a little more legit lol. The name is "LexusPursuit." Could be real...
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  • I
    igeekone
  • April 9, 2013
It's probably the Lexus Short Films debut.
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  • L
    Lexusforum
  • April 9, 2013
Lexus is starting a new global advertising campaign: Quote: Lexus, aiming to reach consumers who have not considered the brand in the past, will launch its first global advertising campaign in May. While Lexus hasn’t determined if it will adopt a single tag line or go with various tag lines, much of the creative and visual cues in the campaign will be similar, said Brian Smith, vice president of U.S. marketing for Lexus. “It won’t be the same phrase everywhere, but there will be a consistent message,” Smith said. He said phrasing may vary because the same wording can have different meanings as it is translated.
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  • C
    Cubesk
  • April 9, 2013
*spoiler* Its a commercial from one of the most renowned add directors, fueturing 3m high puppet bots about "creating amazing", maybe uve heard that phrase somewhere...
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  • A
    Angela
  • April 10, 2013
Wow I have no idea what that video is about but I really want to know.
K
  • K
    kr_metal
  • April 10, 2013
LF-LC revision 3?

K