In an interview with Car Advice, Lexus LF-LC exterior designer Edward Lee shared some details about the future of Lexus design and his own past as a designer for Audi — here’s a quote from the article:
“For me, because of my background starting from a company like Audi with that history, I love making that sort of same designs over and over again and perfecting what has already been perfected.”
Comparing the design language and mission of a brand like Audi to Lexus, Mr Lee said the difference is considerable.
“Audi design is looking for something that is new two percent of the time and 98 percent of the time it’s about brand identity and refinement, where as Lexus is the complete opposite of that. We are looking for something new, fresh new ideas and we don’t try to hammer it so much to the point where we are losing the emotional aspect of our design.”
It’s always interesting to hear the path that car designers take, and reading the reasoning behind Lee’s jump from Audi to Lexus makes sense — this is a period of change for Lexus design, and there’s a real opportunity to create something new.
Great interview all round — the quote above is only a small sample and it’s definitely worth reading the full article.