Seven years after its original hardcover release, a revised edition of Chester Dawson’s book Lexus: The Relentless Pursuit has been released as a paperback, and I have the distinct pleasure of being featured as one of the back cover quotes. Here’s my full endorsement:
With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company’s risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States.
Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world’s most successful business stories.
Kevin R.E. Watts
Editor, The Lexus Enthusiast
The first edition of Lexus: The Relentless Pursuit was the first and only book I read before starting this website, and it’s been a resource I’ve turned to numerous times in the last four years, so being asked to contribute a quote was a honor and a privilege. If you’re at all interested in the history of Lexus, this is the book for you.