It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial:

“It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought we weren’t” tagline.

(Perhaps Lexus should consider an off-shoot brand and just make the opposite of every car in their lineup.)