Lexus Set to Break Global Sales Record This Year


Lexus Spindle Grille

Lexus is on track to sell over 520,000 vehicles worldwide this year, which will break their all-time global sales record set in 2007 — from Automotive News:

Mark Templin, executive vice president of Lexus International, today said worldwide sales would “finish on the north side of 520,000,” edging Lexus’ all-time high of 518,300 units in 2007.

“We’ve already come to surpass our 2007 number, even though the U.S. market hasn’t grown back yet,” Templin said. “The biggest growth in sheer volume over the next few years is going to come from the U.S., just because the market is still growing back.” U.S. sales should expand to around 270,000 units this year. That compares with Lexus’ peak of 329,177 in 2007.

“There’s no reason for us to think they won’t surpass that as the market grows back to the kind of levels we had in 2007,” he said. “And it should grow beyond that.”

More importantly, breaking this global sales record shows the growth of the Lexus brand in other parts of the world — in 2007, US sales accounted for 63.5% of sales worldwide in 2007, but in 2013 this percentage has fallen to just 51.9%.

While Lexus is targeting a steady 5 to 10 percent annual growth in the coming years, sales are not the main priority for the brand right now — from a recent Reuters article:

Lexus officials say despite the growth, the priority is building a stronger brand image rather than volume.

In a drive to boost its image, Lexus on Wednesday named for Akio Toyoda, the President of Toyota Motor Corp, “Chief Branding Officer and Master Driver”. Toyoda is a race driver and a founding family scion.

“Right now, he (Toyoda) says sales aren’t important, profits aren’t important, it’s all about building a foundation for the future. So we are trying to build through the next 30 years,” said Mark Templin, Lexus Executive Vice President, at the Tokyo Motor Show.

[Source: Automotive News & Reuters]

Comments


  • Сафиуллина-Мохамед Ибрагимов

    So Lexus is officially the fourth largest luxury car maker
    They have way more than those 520,000 more. to reach the third
    but then. the first will be near. because the 3 German near each others

  • BlackDynamiteOnline

    Now THAT’S what I want to hear!

    Avoid companies that are desperate for sales volume (Pick a German, any German!)
    Watch companies that are building their brand for the long-term
    BD

  • Joshd

    Great news! I can’t wait to see what lexus has planned in the future. I’m axiansous to see what the next gen. LS is going to be.

  • Rob Grieveson

    Well done, but their is work to be done! The RX range needs a major improvement to its style and carrying capacity – the CT needs another engine and transmission option, the LS needs a thorough modernization of its styling and Lexus need to expand their range to compete in every category.