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Lexus Europe First Quarter 2011 Sales Report

Posted by Kevin on May 5th, 2011

Lexus Europe have reported their 2011 first quarter sales — here it is, broken down (mostly) by model:

Model Sales
CT 2,199
IS 1,514
GS (including GS Hybrid) 257
GS Hybrid 143
LS (including LS Hybrid) 135
LS Hybrid 69
RX (including RX Hybrid) 3,758
RX Hybrid 2,451
Other models 1,695
Total 1st Quarter Sales 10,254

(Lexus Europe is made up of all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, East Russia, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan)).

Now these may be small numbers compared to the U.S. market, but the 10,254 sales represent a 43% increase over 2010. This is mostly on the CT 200h, which has instantly accounted for 28% of sales and helped Lexus Europe set a new all-time monthly sales record of 6,519 units. Looks like Lexus’ goal of building a hybrid hatchback for the European market has been an early success — it’s certainly been a fantastic launch so far.

[Source: Lexus Europe]

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Comments
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  • C
    Caliboy
  • May 5, 2011
Lexus problem is western Europe (particulary Germany, France) Lexus does alright in U.K.. Eastern Europe Russia etc are good markets for the high end Lexus LS, GS
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    PG
  • May 5, 2011
Really good to finally see some European sales figures, thanks Krew!
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    AP
  • May 5, 2011
FYI: Armenia and Georgia are not in Central Asia...
    K
    • K
      krew
    • May 5, 2011
    That's actually a direct quote from the Lexus Europe press release -- must have something to do with how they zone the continent.
A
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    Arno
  • May 5, 2011
The Netherlands: jan - april: 176,7% increase over 2010!
A
  • A
    Arno
  • May 5, 2011
The Netherlands: jan - april: 176,7% increase over 2010!
    K
    • K
      krew
    • May 5, 2011
    That's amazing!
J
  • J
    Joshg1001
  • May 5, 2011
man, the RX just dominates for Lexus everywhere
    K
    • K
      krew
    • May 5, 2011
    Tell me about it -- what a vehicle.
L
Locally,in my town here in Norway,the CT is the 7th best selling passenger car! :-D
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    Primatives
  • May 5, 2011
how is Lexus perceived in European contries compared to say brands like MErcedes, BMW and Audi??? Do they see it as a luxury brand or just Japanese just like say a Toyota, Honda etc?? How Japanese brands fair in Europe in general??
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  • V
    Vzet
  • May 6, 2011
The average price of a Lexus sold in Europe is much higher then that of Mercedes, BMW & Audi.. The German 3 in Europe the majority sold are very very entry level and basic, small diesel engines, cloth interior trim, manual transmission and they're comparable to Toyota Yaris..
M
I'm waiting for mt CT, to be delivered on August 22nd (ordered April 2nd). Here in Italy!
    K
    • K
      krew
    • May 7, 2011
    And also waiting for your CT USB! :-)

K