BrandingLexus LXLexus LX: Third GenerationUSAVideosWebsites

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …
Sales ReportsUSA

Lexus 2007 Year-End Sales Report

With the release of the December 2007 numbers, it’s now possible to look at Lexus’ 2007 sales figures as a whole, which contain a fair share of surprises. Here’s the numbers, in a handy-dandy chart: 2007 2006 % Change IS250/350 54,933 54,267 0.9 ES350 82,867 75,987 8.7 GS350 21,314 23,665 -10.2 GS460/450h 2,067 3,725 -44.7 …
DealershipsSales ReportsUSA

Lexus December 2007 Sales Report

For the second month in a row, Lexus sales dropped when compared with the previous year. Here’s the details: 2007 2006 % Change IS250/350 5,651 5,538 2.0 ES350 8,005 8,736 -8.4 GS350 2,254 1,989 13.3 GS460/450h 325 299 8.7 SC430 348 486 -28.4 LS460/600h L 3,257 3,865 -15.7 Total Cars 19,840 20,913 -5.1 RX350/400h 11,835 …
BrandingDealershipsUSA

Lexus Expands Its Certified Pre-Owned Program

With demand for dealer-certified used Lexus vehicles rising eight percent in 2007, Lexus has adjusted the requirements for its Certified Pre-Owned program. Eligible vehicles can now have up to 70,000 miles, where the previous mileage could only be 60,000. On top of that, the maximum age has been bumped up a year, to seven years …
BrandingDealershipsUSAVideos

Lexus Red Bow Christmas Videos

Some people actually do get a Lexus for Christmas — and not only that, but with Youtube, we can watch along: To be honest, I couldn’t even watch the videos all the way through, they’re rather awkward with the yelling and tears. Update: Added another video.
DealershipsUSA

The Rise of the Lavish Lexus Dealerships

The Wall Street Journal has an article up about the increasingly lavish Lexus dealerships that are popping up all over the United States. It’s an in-depth and enjoyable article, detailing not only the amenities but explaining the logistics behind such large investments: The Lexus of Palm Beach dealership moved from a much smaller, older facility …
BrandingDealershipsUSA

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …
DealershipsLexus RX: Third GenerationSales ReportsUSA

Lexus Announces Assorted 2008 Prices (Plus the 2009 RX ...

Lexus has set the Manufacturer’s Suggested Retail Prices (MSRP) for an assortment of models, including the 2009 RX 350, which will skip up $100, bringing the front-wheel-drive version to $37,500 and the all-wheel-drive version to $38,900. The 2009 RX 350 is expected in dealerships by early February 2008. Other models see a price bump as …
Sales ReportsUSA

Lexus November 2007 Sales Report

Lexus November sales dropped 7.0% over last year, marking the first monthly decrease since I started this site: 2007 2006 % Change IS250/350 3,849 3,599 6.9 ES350 5,902 6,678 -11.6 GS350 1,989 1,664 19.5 GS460/450h 216 196 10.2 SC430 268 406 -34.0 LS460/600h L 2,668 3,613 -26.2 Total Cars 14,892 16,156 -7.8 RX350/400h 8,038 8,052 …
2nd GenerationAdvertisingCommercialsLexus RXLexus RX: Third Generation

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
In the NewsUSA

Lexus General Manger Bolts to The Blue Oval

Jim Farley, general manager of Lexus and brother of Chris Farley, has been lured to Detroit, taking the position of Chief Marketer & Communications at Ford: Farley’s arrival [at Ford] also will be yet another high-profile defection from vaunted Toyota to a Detroit automaker, suggesting that highly regarded industry pros see opportunity in their beleaguered …
Sales ReportsUSA

Lexus September 2007 Sales Report

Almost missed the September US Lexus sales figures: 2007 2006 % Change IS250/350 3,757 4,319 -9.5 ES350 6,491 5,851 15.4 GS350 1,587 2,485 -33.6 GS430/450h 81 221 -61.9 SC430 297 457 -32.4 LS460/600h L 2,918 898 237.9 Total Cars 15,131 14,231 10.6 RX350/400h 7,841 8,688 -6.1 GX470 1,964 2,291 -10.8 LX470 178 490 -62.2 Total …
1st GenerationLexus IS-FSpecial EditionsUSA

The Neiman Marcus Lexus IS-F Special Edition

Lexus has started the party early by offering a special edition of the IS-F through the Neiman Marcus Christmas catalogue. Only fifty will be made, and will sport the following differences over the “regular” IS-F: Exclusive black with white accent stitching interior Hand-polished gun-metal rims F logo embossed into headrests Numbered Special Build badge Retailing …
1st GenerationLexus IS-FUSAWebsites

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …
SponsorshipsUSAVideos

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …
Official EventsUSA

Taste of Lexus Evening Event in Los Angeles

The traveling Taste of Lexus event, where you can test drive all the current Lexus models, is having a special “Evening Edition” in Los Angeles this Saturday, August 25. This special edition is for driving enthusiasts, as all test drives will take place on a short performance track, which is normally reserved strictly for the …
In the News

A Deeper Look at Ms. Meyer’s Departure as Lexus&#...

Last week, when it was announced that Deborah Wahl Meyer was leaving her post as Lexus’s VP of Marketing to join Chrysler, I held off on reporting it here until I better understood its significance. Lucky for me, Advertising Age filled in the blanks, with in-depth analysis of Ms. Meyer’s job change: Ms. Meyer has …
AwardsDealershipsUSA

Lexus Tops American Customer Satisfaction Survey

Lexus has rated first with U.S. car buyers in the University of Michigan’s annual American Customer Satisfaction Index (ACSI), scoring 87 out of a possible 100 points. Rounding out the top five were BMW, Buick, Mercury and Cadillac, all with a score of 86. The telephone survey, which asks car buyers to rate their satisfaction …
Sales ReportsUSA

Lexus USA July 2007 Sales Report

Toyota’s July sales may have dropped 3.5%, but Lexus managed to gain 4.9% in a month that was especially difficult for automakers. Here’s a by-model breakdown of the numbers: 2007 2006 % Change IS250/350 4,892 4,848 5.1 ES350 6,909 7,803 -7.8 GS350 1,798 1,776 5.5 GS430/450h 156 299 -45.7 LS460 2,696 971 189.2 Total Cars …
In the NewsSales ReportsUSA

Lexus Releases 2008 Prices

Lexus has released the first part of their 2008 price list, with plenty of information to go with it. Let’s break it down by model, shall we? (All prices are in USD) 2008 RX 400h The base price of the RX 400h remains unchanged for both front-wheel-drive ($41,180)and all-wheel-drive ($42,580), and will be spruced up …
DealershipsPhotosUSA

Photo Tour of the New Lexus of Bellevue Dealership

The newly relocated Lexus of Bellevue is a sprawling, beautifully appointed 275,000-square-foot dealership that takes the concept of customer experience and hits it into the stratosphere. No kidding, here’s a list of some of the more over-the-top features: A set of artificial putting greens A deli (!!!) Gas station on site Standalone automated car wash …
DealershipsUSA

Nonsensical Criticism of West Coast Lexus Dealerships

The Truth About Cars has posted up a delusional article today badmouthing the buildings of Lexus dealerships in Newport and Bellevue, then making this grand-sweeping statement about all Lexus dealerships: While Lexus’ “L-Finesse” design language is moving their cars away from cod-Mercedes shapes, the Japanese automaker’s dealership architecture remains heavily influenced by parking garages, government …
FutureHybrids

Lexus Hybrid Lineup to Expand

The Detroit News reports that Lexus plans to boost their hybrid lineup in hopes to increase their overall annual sales by 100,000: “Yes, there will be more hybrids in the Lexus lineup,” said James H. Colon, vice president for sales and dealer development at a meeting of auto reporters here. Lexus expects to sell just …
Sales ReportsUSA

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …
AdvertisingUSAWebsites

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …
Sales ReportsUSA

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …
In the News

Lexus ≠ Porn

The Autoweb is all abuzz with news that Toyota has sued a Detroit-based pornography site for using Lexus in their site name, Lexus Cash. The Japanese-based automaker filed a federal suit Thursday in Detroit, alleging Mario Mendoza, 26, and Katie Lynn Krzywdzinski, 24, both of Dearborn, broke trademark laws by using “Lexus” as the name …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …