BrandingJapanLexus LS: Fourth GenerationLexus RX: Third GenerationManufacturing

Ward’s Looks at Lexus Manufacturing

One of the defining characteristics of Lexus has always been the care taken in assembling their vehicles, and the Toyota Tahara Plant is the very definition of that attention to detail—Ward’s Auto takes a closer look at some of the manufacturing processes that go into building a Lexus: Toyota Motor Corp.’s Tahara plant, now in …
DealershipsJapan

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …