Sales ReportsUSA

Lexus January 2010 Sales Report

USA The January sales numbers for Lexus USA are in: January Year to Date 2010 2009 % CHG 2010 2009 % CHG IS 2,203 2,400 -0.6 2,203 2,400 -0.6 HS 1,247 0 N/A 1,247 0 N/A ES 2,923 2,971 6.6 2,923 2,971 6.6 GS 529 898 -36.2 529 898 -36.2 SC 24 73 -64.4 24 …
AdvertisingCommercialsUSA

Lexus December to Remember 2009 Commercials

The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event: I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s …
Sales ReportsUSA

Lexus November 2009 Sales Report

Note: I’m going to try something new this month and collect worldwide Lexus sales in one post. This will be updated as country numbers become available. USA Lexus USA has reported their sales numbers for November 2009: November Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 2,851 2,749 12.7 33,924 45,893 …
DealershipsLexus GXLexus GX: Second GenerationUSA

2010 Lexus GX 460 US Pricing

Arriving in US dealerships in late December, the 2010 Lexus GX 460 will be offered in two grades: The base model starts at $51,970, with standard features like power fold-flat third row seats, heated/ventilated front seats, rear backup camera, ten airbags,integrated XM, Bluetooth & iPod control, a 4.2” multi-information display, nine speaker audio system and …
Sales ReportsUSA

Lexus USA October 2009 Sales Report

The October sales numbers for Lexus USA are in, and both the car & truck divisions posted positive year-to-year gains: October Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 3,162 2,772 10.0 31,073 43,144 -28.0 HS 1,527 0 3,312 0 ES 4,413 4,141 2.8 37,844 54,783 -30.9 GS 494 819 -41.8 …
Sales ReportsUSA

Lexus USA September 2009 Sales Report

In a very nice turn of events, Lexus USA saw their first sales increase of this year—here are the full details: September Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 3,346 3,044 5.5 27,911 40,372 -30.6 HS 1,242 0 1,785 0 ES 3,046 4,042 -27.7 33,431 50,642 -33.7 GS 501 977 …
Sales ReportsUSA

Lexus USA July 2009 Sales Report

July is over, and Lexus USA has reported their sales figures for the month: June Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 4,029 4,750 -15.2 19,710 31,010 -36.1 ES 4,393 5,563 -21.0 24,756 38,719 -35.7 GS 551 1,297 -57.5 4,107 10,356 -60.1 SC 57 143 -60.1 542 1,373 -60.3 LS …
Lexus LFATech

More on the Lexus LFA Engine

By way of 4WheelsNews, Japan magazine Best Car is reporting that the Lexus LF-A’s engine has been confirmed as a 4.8L V10 engine producing 550 hp, and will be designated as the 1LR-GEU. Also, we’re getting some indication of how the rumored 500 supercars will be divided up across world markets. Asssuming the numbers are …
BrandingCompetitorsIn the NewsLexus GS: Third GenerationLexus IS: Second GenerationSales ReportsUSA

A Look at Lexus USA’s Strategy

With BMW taking the #1 sales lead in the US and Mercedes not far behind, a new Automotive News story asks “What’s wrong with Lexus?”: For one thing, company executives admit that they depend too much on RX crossover sales at a time when luxury buyers are seeking smaller cars, including entry-level coupes and convertibles. …
HybridsJapanLexus HS HybridLexus HSh: First GenerationSales Reports

Lexus HS 250h Launches in Japan with 1,500 Pre-Orders

The Lexus HS 250h has been launched in Japan, where it has racked up an astounding 1,500 pre-orders, three times the expected monthly sales. One interesting fact from the Lexus press release: Based on the brand’s core principle of “pursuing the essence of luxury”, Lexus aimed to develop a luxurious “harmonious sedan”, hence the “HS” …
Sales ReportsUSA

Lexus USA June 2009 Sales Report

With June at an end, Lexus has published their monthly sales figures—and there’s finally something positive to report: June Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 3,465 4,324 -23.1 15,681 26,260 -42.7 ES 3,918 5,726 -34.3 20,363 33,156 -38.2 GS 454 1,213 -64.1 3,556 9,059 -60.5 SC 82 154 -48.9 …
Sales ReportsUSA

Lexus USA May 2009 Sales Report

Lexus USA May 2009 sales are in, and while it’s not exactly a dramatic turnaround, there are some minor improvements over last month: April Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 2,913 5,420 -44.2 12,216 21,936 -43.4 ES 4,125 6,831 -37.3 16,445 27,430 -39.1 GS 516 1,708 -68.6 3,102 7,846 …
1st GenerationLexus IS-CSales Reports

Lexus IS-C Sales Expectations

Lexus has shared some of the sales expectations of the new IS convertible—according to Automotive News, the company is hoping for worldwide monthly sales of 1,600 units. Whether or not such numbers are possible will depend entirely on North America, where 70% of production will be sent. “This is meant to appeal as an entry-level …
Sales ReportsUSA

Lexus USA April 2009 Sales Report

April 2009 sales have been released by Lexus USA, here’s the model-by-model breakdown (plus the year-to-date): April Year to Date 2009 2008 % CHG 2009 2008 % CHG IS 2,324 4,550 -48.9 9,303 16,516 -43.1 ES 3,549 5,439 -34.7 12,320 20,599 -39.6 GS 468 1,568 -70.2 2,586 6,138 -57.5 SC 83 217 -61.8 310 860 …
Sales ReportsUSA

A Deeper Look at Lexus USA’s 2009 Sales

Bloomberg has published a revealing look at the US Lexus auto sales and how it’s affecting Toyota’s bottom line: U.S. Lexus sales shrank 27 percent in Toyota’s fiscal year that ended March 31, versus a combined 23 percent drop for Toyota and Scion models. While the premium line accounts for 12 percent of Toyota’s overall …
CanadaSales Reports

Lexus Canada March 2009 Sales Report

The release of the 2010 RX 350 has been a huge success for Lexus Canada, helping them set an all-time March sales record of 1,363 units sold, 25.5% higher than last year. Most importantly, these positive numbers certainly a nice change in the face of the automotive meltdown in the USA. The new RX 350 …
Sales ReportsUSA

Lexus USA March 2009 Sales Report

The Lexus USA March 2009 sales figures have been released, and it’s more of the same: 2009 2008 % Change IS250/350/F 2,432 4,798 -47.3 ES350 3,225 6,019 -44.3 GS350/460/450h 625 1,668 -61.0 SC430 78 271 -70.1 LS460/600h L 852 2,125 -58.3 Total Cars 7,212 14,881 -49.6 RX350/400h 6,177 7,737 -17.0 GX470 561 1,679 -65.3 LX570 …
In the NewsJapanSales Reports

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …
JapanMiddle EastRussiaSales Reports

Lexus Numbers Roundup

Three stories out today about Lexus sales, and rather than post them all separately, I thought to just combine them. First up, Toyota president Katsuaki Watanabe still expects to see a slight increase in 2008 sales over 2007, despite the recent downturn in sales. This makes for a large uphill battle, though, as Lexus sales …
Sales ReportsUSA

Lexus February 2008 Sales Report

It’s another month of reduced sales for Lexus — January saw a 8.2% drop, and February was a touch worse, with a decrease of 9.3% when compared to last year. Here’s a model by model breakdown: 2008 2007 % Change IS250/350/F 3,906 3,906 -4.8 ES350 4,795 5,286 -12.9 GS350 1,201 1,388 -16.9 GS460/450h 221 175 …
EuropeHybridsSales Reports

Hybrids Dominating Lexus Europe Sales

While Lexus may need a huge advertising campaign to bring awareness to their hybrid model range in the US, it couldn’t be any different in Europe, where hybrids are accounting for a major percentage of vehicles sold. In 2007, 38% of all Lexus sales in Eastern Europe were hybrids, up from 26% in 2006, and …
JapanManufacturing

Lexus to increase production capacity by 35%

In order to stay on top of demand in Russia, China, and other emerging markets, Lexus will be ramping up their production capacity by a staggering 35%, from 600,000 to 850,000. The Nikkei Business Daily reports: Toyota now makes Lexuses at its Tahara plant, in Aichi Prefecture, and at Toyota Motor Kyushu Inc.‘s Miyata facility, …
DealershipsMiddle East

Flagship Lexus Dealership opens in Oman

A new Lexus dealership has opened in Oman (the country just south of the United Arab Emirates), and it was quite an event, attended not only by Toyota executive vice-president Akio Toyoda but practically the entire Oman ruling class. Starting off with a performance by juggler Michael Moschen, the grand opening quickly escalated into a …
Sales ReportsUSA

Lexus January 2008 Sales Report

I was hoping to debut a cool graphing feature for Lexus sales data this month, but frustration and timing has finally gotten the best of me, so here’s the data in a plain old chart: 2008 2007 % Change IS250/350 3,262 3,395 -3.9 ES350 4,346 5,320 -18.3 GS350 1,270 1,368 -7.2 GS460/450h 210 183 14.8 …
BusinessSales ReportsUSA

Lexus Sales Projections for 2008

Considering the current climate of the US automotive market, Lexus US sales projections for 2008 are near identical to the 2007 totals. Lexus General Manager Mark Templin, speaking with the Free Press, announced that Lexus hopes to move 330,000 vehicles in 2008: Lexus was the best-selling luxury brand in the United States in 2007 with …
1st GenerationDealershipsLexus IS-FSales ReportsUSA

2008 Lexus IS-F Pricing Announced

After months of speculation, Lexus has released pricing for the IS-F, and it’s hard to find any fault with the totals. The base IS-F will carry a $56,000 USD price tag, which undercuts competitors significantly. The following amenities will be standard: Heated, leather-trimmed 10-way power front sport seats Dual-zone automatic climate control, a pollen filter …
Sales ReportsUSA

Lexus 2007 Year-End Sales Report

With the release of the December 2007 numbers, it’s now possible to look at Lexus’ 2007 sales figures as a whole, which contain a fair share of surprises. Here’s the numbers, in a handy-dandy chart: 2007 2006 % Change IS250/350 54,933 54,267 0.9 ES350 82,867 75,987 8.7 GS350 21,314 23,665 -10.2 GS460/450h 2,067 3,725 -44.7 …
DealershipsSales ReportsUSA

Lexus December 2007 Sales Report

For the second month in a row, Lexus sales dropped when compared with the previous year. Here’s the details: 2007 2006 % Change IS250/350 5,651 5,538 2.0 ES350 8,005 8,736 -8.4 GS350 2,254 1,989 13.3 GS460/450h 325 299 8.7 SC430 348 486 -28.4 LS460/600h L 3,257 3,865 -15.7 Total Cars 19,840 20,913 -5.1 RX350/400h 11,835 …
DealershipsEast Asia

Lexus Considering India Launch

Lexus, along with Alfa Romeo and Hummer, are looking at India as a potential new market, according to The India Times: Japanese car maker, Toyota does not rule out the possibility of launching its high end Lexus brand. Although the volumes will be low, even at that price point we will require a dedicated dealer …
Sales ReportsUSA

Lexus November 2007 Sales Report

Lexus November sales dropped 7.0% over last year, marking the first monthly decrease since I started this site: 2007 2006 % Change IS250/350 3,849 3,599 6.9 ES350 5,902 6,678 -11.6 GS350 1,989 1,664 19.5 GS460/450h 216 196 10.2 SC430 268 406 -34.0 LS460/600h L 2,668 3,613 -26.2 Total Cars 14,892 16,156 -7.8 RX350/400h 8,038 8,052 …
1st GenerationLexus LS HybridSales Reports

Lexus LS 600h Sales Start Strong

Lexus LS 600h sales are off to an exceptionally strong start, selling 6,093 units worldwide as of October 2007. Japan is especially enamored, scooping up 4,533 of the total, though this is likely due to its earlier release. Both North American and European sales are decent, with 818 and 569 sales respectively. These numbers have …
EuropeFutureSales Reports

Lexus Europe Hopes to Triple Sales by 2010

According to Karl Schlicht, Head of Lexus Europe, Lexus is experiencing great success in Russia and hopes to increase their European sales three-fold by 2010: “If things continue as they are, by 2010 we will have doubled our Russian sales volume, which is currently at 17,000,” said Karl Schlicht, chief for Europe for the brand …
AwardsDealershipsIn the NewsUSA

Lexus Tops JD Power’s Sales Satisfaction Index

According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops: “Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research …
Sales ReportsUSA

Lexus September 2007 Sales Report

Almost missed the September US Lexus sales figures: 2007 2006 % Change IS250/350 3,757 4,319 -9.5 ES350 6,491 5,851 15.4 GS350 1,587 2,485 -33.6 GS430/450h 81 221 -61.9 SC430 297 457 -32.4 LS460/600h L 2,918 898 237.9 Total Cars 15,131 14,231 10.6 RX350/400h 7,841 8,688 -6.1 GX470 1,964 2,291 -10.8 LX470 178 490 -62.2 Total …
FutureHybrids

Lexus Hybrid Lineup to Expand

The Detroit News reports that Lexus plans to boost their hybrid lineup in hopes to increase their overall annual sales by 100,000: “Yes, there will be more hybrids in the Lexus lineup,” said James H. Colon, vice president for sales and dealer development at a meeting of auto reporters here. Lexus expects to sell just …
HybridsSales Reports

Toyota Sells One Million Hybrids

Toyota announced that they have now sold 1 million hybrid vehicles worldwide, ten years after the introduction of the Prius. Here’s a breakdown of the individual vehicle sales: As expected, the Prius was the biggest seller, making up 75% of the total. The entire Lexus lineup, which includes GS 450h, the RX 400h and the …
Sales ReportsUSA

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …