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Behind-the-Scenes Video of Lexus Car Manufacturing

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …

Kevin · March 24th, 2008

Lexus Dedicated Hybrid to Debut at Next Year’s Detroit Auto Show

During a media reception last night at the Detroit Auto Show, Toyota President Katsuaki Watanabe announced that a dedicated Lexus hybrid will be introduced at next year’s convention: “Next year here in Detroit, we will expand our conventional hybrid line-up by staging world premiers of two all-new, dedicated hybrids, one for Toyota and one for …

Kevin · January 14th, 2008

Lexus LF-A Development Hits a Bump

When the same-old Lexus LF-A concept was displayed at the Tokyo Motor Show instead of the expected production model, it was a clear sign that something was amiss in the supercar’s development. There’s no official word, but according to a Winding Road source, there’s certainly been some bumps in the road: Rumblings from inside Toyota …

Kevin · November 13th, 2007

Toyota on the Lexus F Model Design

Ward’s Auto had a chance to sit down with Toyota Design Chief Wahei Hirai to discuss the unfavorable reaction to the Lexus IS-F’s design: Critics say the derivative does not distinguish itself enough from the current IS, especially with the interior, and that its bulbous nose is downright ugly. Toyota Motor Corp. design chief Wahei …

Kevin · November 6th, 2007

The Statistics behind Lexus’ Pursuit of Perfection

It’s an oft-stated fact that the detail that Lexus puts into the manufacturing of their cars is almost ridiculous, but there are a number of statistics from a recently published Just Auto article that bear repeating: Of the 19 hours it takes to build a Lexus, 11 of them are spent in the paint shop. …

Kevin · October 22nd, 2007

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …

Kevin · October 15th, 2007

Lexus General Manger Bolts to The Blue Oval

Jim Farley, general manager of Lexus and brother of Chris Farley, has been lured to Detroit, taking the position of Chief Marketer & Communications at Ford: Farley’s arrival [at Ford] also will be yet another high-profile defection from vaunted Toyota to a Detroit automaker, suggesting that highly regarded industry pros see opportunity in their beleaguered …

Kevin · October 11th, 2007

New Lexus VP of Marketing Announced

In the wake of Deborah Wahl Meyer’s departure from Lexus to join Chrysler, Lexus has kept it all in the family, announcing a management shuffle that sees David Nordstrom, formerly the VP of Toyota Financial Services product and marketing, filling the vacant spot: Nordstrom will be responsible for all marketing activities for the Lexus Division. …

Kevin · August 31st, 2007

A Deeper Look at Ms. Meyer’s Departure as Lexus’ VP of Marketing

Last week, when it was announced that Deborah Wahl Meyer was leaving her post as Lexus’s VP of Marketing to join Chrysler, I held off on reporting it here until I better understood its significance. Lucky for me, Advertising Age filled in the blanks, with in-depth analysis of Ms. Meyer’s job change: Ms. Meyer has …

Kevin · August 20th, 2007

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