2nd GenerationAustraliaLexus IS

Lexus IS 350 to Debut in Australia

Lexus Australia has announced that the IS 350 sport sedan will be joining its lineup in the fourth quarter of 2010.  With its debut Down Under, the IS 350 gains a fourth national market after Canada, Japan, and the U.S., and also addresses the power differential between Lexus Australia’s other IS offerings, the IS 250 …
BrandingCompetitorsIn the NewsLexus GS: Third GenerationLexus IS: Second GenerationSales ReportsUSA

A Look at Lexus USA’s Strategy

With BMW taking the #1 sales lead in the US and Mercedes not far behind, a new Automotive News story asks “What’s wrong with Lexus?”: For one thing, company executives admit that they depend too much on RX crossover sales at a time when luxury buyers are seeking smaller cars, including entry-level coupes and convertibles. …