BrandingF SPORTFutureHybridsIn the News

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …
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Five New or Updated Lexus Hybrids by 2012?

Earlier this year, it was announced that Toyota would be releasing 6 new hybrids by 2012 (four from Toyota and two from Lexus), and now Automotive News is reporting that a total of 11 new or redesigned models will be available in that same timeframe, along with a new focus on turbochargers: Toyota Motor Corp. …
FutureRumors

Future Lexus Line-up?

Automotive News has taken a shot at predicting the next couple years of Lexus models, let’s summarize: GS: The next-generation GS will arrive in the spring of next year on a new shared platform and a longer wheelbase, while retaining the V6/V8/Hybrid powertrains. A GS-F has been prototype, but is not expected to make it …
FeaturesFutureHybrids

Two New Lexus Hybrids by 2012

There were two separate stories today regarding Lexus’ future hybrid plans that just so happen to tie together quite nicely. First off, the New York Times reports that Toyota will release 6 new hybrids by 2012: [Toyota] did not provide details about the coming hybrids, though it provided a chart indicating that four of the …
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Lexus 2054 Ads

3D designer Artur Szymczak took a model of the Lexus 2054 featured in the movie Minority Report and built some spectacularly beautiful concept ads: Amazing to think that Minority Report is now eight years old and the 2054 still looks like it’s forty-four years in the future. (Be sure to check out the rest of …
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Lexus RX 240? Lexus LS 450h?

The Bangkok Post has some engine variation rumors regarding the RX & LS: Later this year, Japan’s top nameplate is set to offer a third engine variant of its RX sport-utility vehicle in the guise of RX270 with 2WD. For the first time, the new entry-level RX would be getting a four-cylinder petrol engine currently …
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Lexus Electric Supercar?

According to Motor Trend, Toyota President Akio Toyoda has signed off on the development of a Lexus electric supercar: The car is expected to produce more than 500 horsepower and would sprint from 0 to 60 mph in around 4 seconds. The car is expected to produce more than 500 horsepower and would sprint from …
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The 2011 Lexus IS

Earlier this month, we saw some leaked photos of the possible 2011 Lexus IS, and now Japanese weblog レクサスとの道 has published proof (click images for larger images): For the most part, the changes are minor — LED daytime running lights, revised bumpers, some small interior updates — however, let’s take a closer look at this …
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Lexus LS Generations Desktop Wallpapers

This week’s Autocar review of a 1990 LS 400 reminded me of a desktop wallpaper I’ve had sitting on my computer for quite some time: Select Resolution: 1680×1050 | 1440×900 | 1280×1024 | 1280×800 | 1024×768 I had featured a very similar image some time back, which still stands as one of my favorite Lexus …
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Akio Toyoda Profile

Admittedly, this is the third time in a row that I’ve linked to The Automotive News, but today’s profile on Toyota President Akio Toyoda is not to be missed — some choice quotes: […]Toyoda embarked on a quest to become one of the company’s top certified test drivers and its top car critic. That challenge …
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Lexus CT 200h Press Release

KEY POINTS Lexus’s first  premium compact model Lexus Hybrid Drive powertrain with 1.8-litre VVT-i petrol engine and powerful but compact electric motor Full hybrid system with selectable EV mode for emissions-free electric running Further selectable ECO, NORMAL and SPORT driving modes ECVT intelligent electronic continuously variable transmission Expected to deliver class-leading CO2  emissions Significantly lower …
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2011 Lexus GS Rumors

Motor Trend has some new rumors on the next-generation Lexus GS expected to debut in 2011, including some questionable information on engine specifications that make me doubt their source: Gone is the current 4.6-liter V-8, replaced by a 2.5-liter V-6—most likely a version of the engine presently found in the IS. The present 3.5-liter V-6 …
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Lexus Considering Mini Competitor?

With the LF-Ch likely to be reach production as Lexus’ entry into the C-Premium market, Autocar decided to see where the brand stood on the B-Premium “Supermini” sector: “This segment will grow,” [A Lexus marketing specialist] said, “as more premium marques begin to build cars in this size. We already have the Mini and the …
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Front View of the Lexus LF-Ch Concept

After Lexus teased us with a cropped rear view of their upcoming hatchback concept, a new image has leaked revealing a full front view (click for a larger version): There’s so much to like about this concept—particularly the grille and headlights, which manage to fit in line with the new Lexus hybrid style but still …
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Akio Toyoda Confirms Production Lexus LF-A

While it’s been long-rumored that the Lexus LF-A supercar would be put into production, new Toyota President Akio Toyoda confirmed it last week during his speech at the Center For Automotive Research (CAR) Conference. From the transcript: You see…in a race…you have limited time and resources to work through countless challenges and problems that come …
TechUSA

Lexus Enform Available on Select 2010 Lexus Models

Starting August 1st, the Lexus Enform telematics service will be available in the USA on a selection of 2010 Lexus models: Already announced to launch on the HS 250h, Lexus Enform with Safety Connect will soon become available on additional MY10 Lexus models. As of the telematics’ systems official “go-live” date, which is August 1, …
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More on Lexus USA’s Future Strategy

In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view that Lexus needs to be “redefined and rethought for the future”: When it comes to Lexus, the issue is pretty clear: The luxury brand is far too dependent on just two of its nine models. The ES330/350 sedan and RX350 …
AutoshowsEuropeFutureRumors

Lexus to Debut Compact Hatchback in September

Autocar is reporting that Lexus will be debuting a five-door compact hatchback concept at this year’s Frankfurt Auto Show: Company insiders suggest that the car was signed off late last year, largely at the behest of European execs who insisted that the Europe’s premium C-segment was an area of the market “too lucrative not to …
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A Look at Lexus USA’s Strategy

With BMW taking the #1 sales lead in the US and Mercedes not far behind, a new Automotive News story asks “What’s wrong with Lexus?”: For one thing, company executives admit that they depend too much on RX crossover sales at a time when luxury buyers are seeking smaller cars, including entry-level coupes and convertibles. …
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Lexus LFA Interior Spied!

The Lexus LFA is continuing on its path to production—the latest test vehicle running Nürburgring is not only riding on a new set of wheels, but also looks to be sporting a close-to-production interior—check out this photo (click for a larger version): Hard to get a true feel, considering the angle, but it looks like …
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Will there be a Lexus IS Coupe or IS-F Convertible?

With the Lexus IS convertible arriving in dealerships, two questions have started to come up—Will there be an IS coupe? And what about an IS-F version of the convertible? The first question was posed to Lexus USA General Manager Mark Templin by Jalopnik, here was his reply: “Since all the hard work of getting a …
FutureLexus LFARumors

Latest on the Lexus LFA

Edmunds’ Inside Line has some new information on the upcoming Lexus LFA, including this new rendering (click for a larger version): (The front-end continues to be one of the remaining question marks about the LFA, this rendering has a lot of Ferrari in it.) Also reported is that the LFA engine will be controlled by …
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New Rumors on the Production Lexus LFA

Japanese magazine Best Car has published the above computer rendering of a possible look for the Lexus LFA production model, and has also included some new information: The LFA will be receiving a new name, possibly the SS (for Super Sport) or GT (Gran Turismo/Tourer). The numeric designation could be 500 or 550, though it’s …
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Live Lexus LFA Racing Photos

Take a look at these Lexus LFA photos from today’s qualifying sessions for the weekend’s Nürburgring 24h race: As for the results of today’s sessions—the twin LFAs finished 17th and 30th out of 194. Tomorrow is the final qualifying before the race this weekend. [Source: Lexus Europe]
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Lexus LFA Racing Supercars Revealed

With the Team Gazoo Lexus LFA team readying for their 24-Hour Nürburgring Race this weekend, new photos of the supercar pair are in order (click for larger images): From the accompanying press release: Entered by Gazoo Racing, the team hopes to repeat its class winning form in the 4-hour race earlier in the year.  The …
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New Lexus LFA Spy Video

Stop everything and watch this video of the close-to-production Lexus LFA howling round Nürburgring: This car looks and sounds demonic, very exciting when you consider how close this will be to the real thing. Can not wait to see the production LFA. (Thanks Roberto!)
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More Lexus LFA Spy Shots

More Lexus LFA photos are making their way online—World Car Fans has posted some additional images showing the supercar prototype at Nürburgring with its rear wing fully extended and the redesigned rear window air scoops visible: The LFA concepts have always been impressive, but this polishing towards production has the supercar looking better than ever. …
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Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …
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Lexus Numbers Roundup

Three stories out today about Lexus sales, and rather than post them all separately, I thought to just combine them. First up, Toyota president Katsuaki Watanabe still expects to see a slight increase in 2008 sales over 2007, despite the recent downturn in sales. This makes for a large uphill battle, though, as Lexus sales …
FutureHybrids

Will the new Lexus dedicated hybrid be a Prius?

Not to post it up only to shoot it down, but there’s a small blurb on Motor Trend today claiming that the dedicated hybrid Lexus plans to launch at next year’s Detroit Auto Show will be a rebadged Prius: Toyota will present two dedicated hybrid models at the 2009 North American International Auto Show in …
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Lexus RAV4 on the way?

According to the Automotive News, Lexus’ on-again/off-again infatuation with a RAV4-based X3 competitor has swung to the positive side, this time with some actual verification from Jim Lentz: Jim Lentz, Toyota Motor Sales U.S.A. president, says a small Lexus SUV could be a response to the “urbanization” of Gen Y buyers and empty-nest boomers. Toyota’s …