Lexus RX 450h Namaqualand Commercial

Lexus South Africa continues its analogous theme with this commercial for the RX 450h, comparing it to the Namaqualand flowers found in the country: The complexity of a hybrid system working in harmony finds a beautiful analogy in nature, with the setting also providing an ecologically-minded backdrop; still, the vehicle is billed as a performance …

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Kevin · April 28th, 2010

Smart Lexus IS F Commercial from Lexus South Africa

Lexus South Africa has a new commercial touting the relativistic properties of the IS F: Really enjoyed the unforgiving intelligence of this video—it’s a commercial that rewards repeated viewing with a better understanding of the science it describes. Best of all, it tied directly into the brand’s central message—very well done.
Kevin · April 20th, 2010

Lexus LS 460 Commercial: Anechoic Chamber

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer: Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s …

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Kevin · October 8th, 2007

Lexus LS 460 Commercial: Pin Drop

I’ll admit, the first time I watched this commercial I actually felt confused: I understood the concept, the LS 460 being so quiet while running that you could hear a pin drop, but the commercial is muddled enough that I had to watch it a couple times to really get it. I blame it on …

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Kevin · October 6th, 2007