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Spy Video of the Prototype Lexus LF-A

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …

Kevin · June 20th, 2007

Flickr Find: IS 350 & Civil Disobedience

Flickr user J.Garrido used his IS 350 not only to break the law, but he took a photo of it: Really, all humor aside, this is a beautiful photo, the detail and processing are impeccable and it’s certainly one of the best “new car owner” photos I’ve come across. Wonderful job.

Kevin · June 19th, 2007

Lexus U.S. Open Commercial with Nick Watney, Bobby Jones, Sam Snead, and Ben Hogan

A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf: A nice sentiment, I suppose, but this type of celebrity appropriation never sits …

Kevin · June 19th, 2007

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …

Kevin · June 18th, 2007

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …

Kevin · June 18th, 2007

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …

Kevin · June 17th, 2007

Discussion: Should Lexus ditch their name badge?

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles? Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be …

Kevin · June 16th, 2007

Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

Kevin · June 16th, 2007

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