1st GenerationCommercialsLexus GS HybridPhotos

The Lexus & The Rain Rig

Flickr user gcbp_television has given us an insider’s view to the making of a Lexus GS450h commercial:

The Lexus GS450h & the Rain Rig

The apparatus on top of the GS450h is called a “Rain Rig”, and it simulates a downpour from inside the vehicle. Here are some more details provided by the photographer:

The rain rig was on the car for a Lexus Commercial to be aired on American television. The ad is about a guy who drives around in the rain trying to find a golf course.

The ad was filmed near Loch Lomond and around the East Coast of Scotland. It was shot by famous cameraman Seamus McGarvey BSC, who recently shot Oliver Stone’s movie ‘World Trade Centre’.

I’ll be keeping an eye out for this commercial to leak onto the Internet some time in the future.

1st GenerationHybridsLexus LS Hybrid

The LS600h is one of 2008’s Most Anticipated Luxury Cars

The Lexus LS600h is one of 2008's Most Anticipated Luxury Cars

According to Forbes, the new Lexus LS600h is one of 2008’s most anticipated luxury cars. Hardly surprising, given that it’s the first hybrid available in the upper auto echelon.

Other cars on the list:

  • Rolls Royce Drophead Coupe
  • Audi R8
  • Mercedes Benz SLR McLaren Roadster
  • Infiniti G37
  • Cadillac CTS
  • Maserati GranTurismo
  • BMW M3
  • Porsche 911 Turbo Cabriolet
  • Volvo C30

Most of these cars represent significant releases for their respective brands, particularly the Audi R8 & Volvo C30. At the high end of the scale, the Drophead Coupe and SLR McLaren are practically unobtainable, even if price was no object (the entire 2008 & 2009 production runs of both models are already spoken for).

Take a look at these cars in a Forbes slideshow to see them in all their pictorial glory.

Sales ReportsUSA

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals:

2007 2006 % Change
IS250/350 5,722 4,605 19.5
ES350 8,572 9,554 13.7
GS350 1,854 1,940 -8.1
GS430/450h 189 516 -64.8
LS460 3,196 1,085 183.2
Total Cars 19,943 18,293 4.8
RX350/400h 9,798 9,334 0.9
GX470 1,842 1,901 -6.8
LX470 264 471 -461
Total Trucks 11,904 11,706 -2.2
Total Sales 31,847 29,999 2.1

The new LS460 was the biggest gainer, with a 183.2% gain over last year’s LS430, and the hardest hit was the GS430/GS450h with a 64.8% drop. The ES350 and RX350/400h remain Lexus’ bestsellers, and account for 57.7% of total sales.

Continue reading…

In the News

Lexus ≠ Porn

Lexus Cash

The Autoweb is all abuzz with news that Toyota has sued a Detroit-based pornography site for using Lexus in their site name, Lexus Cash.

The Japanese-based automaker filed a federal suit Thursday in Detroit, alleging Mario Mendoza, 26, and Katie Lynn Krzywdzinski, 24, both of Dearborn, broke trademark laws by using “Lexus” as the name of a pornographic Web site and of a site star.

The suit alleges the site “uses the mark ‘Lexus’ in an unwholesome and unsavory context” and “is likely to tarnish and blur the distinctive qualities” of the car model.

Very titillating, to be sure, and is bound to create the exact situation that Toyota was trying to avoid. The only way Lexus Cash could “tarnish and blur” the Lexus brand is by bringing attention to her site — and what else is this lawsuit going to do?

(Toyota should have just offered them a car for the domain and been done with it.)

[Via: Carscoop]

AdvertisingCommercialsLexusLexus ESLexus ES: Fifth GenerationVideos

Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350:

How totally bizarre.

As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup.

The idea, according to Christopher Louie, one of the principals, “was based around the concept of these faux retro educational videos—the kind you watched in like middle school science class on a projector.”

He was unable to say exactly why the spot wasn’t used, but considering the rather somber tone of recent Lexus ads, a little humor might have been a welcome change.

1st GenerationHybridsJapanLexus LS Hybrid

LS600h & LS600hL Hybrid Sedans Released in Japan

Lexus has released their ultra-mega hybrid LS600h & LS600hL sedans in Japan, and The Winding Road was good enough to share some photos and a host of exceptional numbers:

Wantanabe Introduces the Lexus LS600h & LS600hL

  • The Japanese cost of the base model LS600h is ¥9.7 million, or $80,000USD, with the extended wheelbase LS600hL retailing for up to ¥15.1 million, or $125,000USD.
  • The LS600h rates at 28.7 MPG, compared to the 21.4 MPG of the non-hybrid LS460.
  • The hybrid engine cranks out a combined 445 BHP(!)

Pretty amazing figures, but what else could be expected from the most expensive production car ever made in Japan?

[Source: The Winding Road]

ComparisonsCompetitorsLexus ISLexus IS: Second GenerationReviews

Comparison: 2007 Lexus IS350 vs. 2007 BMW 335i

The 2007 BMW 335i vs. the 2007 Lexus IS350

Edmunds has published a head-to-head battle of the 2007 IS350 vs. the BMW 335i, and while the results are fairly predictable (Shock! The 3-series wins again), a point must be made that the test itself was skewed in favor of Bavaria.

With performance being the main point of the comparison, the 335i was equipped with an optional $1,700 sports package, while the only options given to the IS350 were luxury appointments like the $3,990 navigation package and safety features like the $2,900 pre-collision system/dynamic radar cruise control. Considering this, is it any shock that the 335i outperformed the IS350 or that the Lexus was more expensive?

How can you draw proper conclusions when the test subjects are uneven?

[Via: BMW Blog]

AdvertisingAudioCommercialsVideos

Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?:

It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense.

A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial for a car stereo seems besides the point.