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Comparison: 2007 Lexus IS350 vs. 2007 BMW 335i

The 2007 BMW 335i vs. the 2007 Lexus IS350

Edmunds has published a head-to-head battle of the 2007 IS350 vs. the BMW 335i, and while the results are fairly predictable (Shock! The 3-series wins again), a point must be made that the test itself was skewed in favor of Bavaria.

With performance being the main point of the comparison, the 335i was equipped with an optional $1,700 sports package, while the only options given to the IS350 were luxury appointments like the $3,990 navigation package and safety features like the $2,900 pre-collision system/dynamic radar cruise control. Considering this, is it any shock that the 335i outperformed the IS350 or that the Lexus was more expensive?

How can you draw proper conclusions when the test subjects are uneven?

[Via: BMW Blog]


Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?:

It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense.

A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial for a car stereo seems besides the point.


Fifth Gear Review of the IS220d

Another week, another Fifth Gear  Lexus review posted on YouTube.

This time up, it’s the Lexus IS220d, from an episode aired in 2005:

There’s a few things that stand out in this review, when Tom Ford compares it to the BMW 320d:

“Do you want to be able to say, ‘My car’s faster than your car?’, or do you want to say ‘My Car’s torque-r and more refined than your car?’”

“If I’ve got to cover 30,000 miles a year, I don’t want a car that only satisfies me 10% of the time, I’d prefer something that really did isolate me and make me feel comfortable 90% of the time.”

The 220d is only available in Europe, and will seemingly remain that way indefinitely.

[Source: egmCarTech]


Dreaming of an IS Coupe & Convertible

From Japan’s car magazine Car Top comes a digital rendition of a Lexus IS Coupe & Convertible:

Keep in mind this is only a photochop and has no real basis in reality, though this car has been hinted at since 2005.

Really, it’s more a question of when we’ll be seeing these cars, because the addition of two IS variants would significantly level the playing field as Lexus tries to cut in on BMW 3-series and Mercedes C-Class sales. At the very least, there’s an IS convertible sized hole in the model lineup.

[Source: Nihon Car]


America’s Favorite Domestic Luxury Car = Lexus?

LS460 in the Red, White, & Blue

The global economy in effect or the growing geographic ineptitude of America?

An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly poor result, especially in light of the other misidentified brands — only 16.8% of people correctly identified Volvo as Swedish, and 58.4% guessed Land Rover was American.

Some took this as an opportunity to attack American youth and their lack of knowledge, but it seems unfair considering the volume of brands that exist in the world today. Should students really make a point of learning where cars come from? Cell phones?

Unfair, that is, until you find out that half of American students can’t find New York on a map.

[Source: Carscoop]