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The RX That Never Got a Chance

The transport of vehicles worldwide is not without its casualties, as this RX had to learn the hard way:

Lexus RX Destroyed

You can see more photos of the destruction over at English Russia, if you’re feeling particularly sadistic.

Update:

The full story has appeared in English Russia’s comments section:

Ten new Toyota vehicles with a value of over 165,000 euros were destroyed by the Federal Customs Service. The reason for the destruction was lodged in the Central Excise office of company Toyota Motor, which indicated a significant mechanical damage the vehicles caused by car accidents, in which they were transported. By the standards of vehicles not subject to rehabilitation, and the producer felt economically viable state regime destruction. The destruction, the regime under which foreign goods are destroyed under Customs control without paying customs duties and taxes and applying any prohibitions and restrictions economic established in accordance with Russian legislation on regulation.

Basically, it was cheaper to destroy the car than fix it.


The Lexus IS Holographic Display

In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even two years later, it’s an absolute marvel:

This is an amazing application of technology, spectators were able to rotate, change the hologram’s color, set it in motion. Created quite a scene, by the looks of it. I wish I had been able to see it in person.


Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica's New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure what to make of it.

They have a commercial, take a look for yourself:

Certainly looks comfortable, but don’t the cars seem out of place? I imagine it’s something you have to experience in real life, but it seems more like a restaurant than a place to buy a car.

One thing’s for sure, the women over at Ask Patty love it.


Women Golfers Driven to Succeed

Lexus Golf Balls

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar:

  • Women are spending even more hours than men on the driving range (5 vs. 4 hours)
  • Thirteen percent of women golfers would give up their hair for the perfect swing.
  • One out of three women golfers say they prefer to play with golfers who are better than they are (38%).
  • One out of four women golfers say they would rather have the perfect golf swing than the perfect marriage (27%)
  • 52% of women golfers check to see how many bags of clubs can fit in the trunk of a car before they buy it.
  • 43% of women who golf say the sport has improved their relationship with their significant other.
  • More than six out of ten women golfers say their friendships have benefited because of golf (63%) and another 23% age 18-39 say their pursuit of golf has benefited their job performance.

[Source: Auto Spectator]


Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign:

Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit:

What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later — was that gold-plated sensors are standard on almost every car. However, few in the viewing audience seemed to notice and it served its purpose by reinforcing the notion that Lexus was synonymous with quality of the highest standard.