CommercialsLexus GS: Fourth GenerationUSAVideos

New Lexus GS Commercial Takes a Swing at its Competitors

Lexus USA also released a new GS commercial that takes its competitors to task — the video starts with a behind-the-scenes look at how the commercial was filmed: Great to see the GS getting this type of marketing exposure two years after its initial release — considering the sedan’s recent sales success, it’s well deserved. …
CommercialsLexus GS: Fourth GenerationLexus IS: Third GenerationLexus LFALexus RC F: First GenerationVideos

New Lexus F Performance Commercial Featuring the RC F

Lexus has released its first commercial featuring the new RC F coupe — here’s the full 60 second video: The commercial is part of an initiative to familiarize consumers with the F performance brand — there’s also this new print ad (click for a larger image): (It may be confusing for enthusiasts to see true …
BrandingHybridsLexus CTh: First GenerationPhoto GalleriesVideos

Lexus Korea Launches CT 200h Art Project

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these …
ComparisonsCompetitorsF SPORTLexus GS: Fourth GenerationReviewsVideos

Motor Trend Comparison: Lexus GS 350 F SPORT vs. Cadill...

In this latest Motor Trend video, host Jonny Lieberman puts the Lexus GS 350 F SPORT against the Cadillac CTS V SPORT: With all of its performance upgrades and 100+ horsepower advantage, the CTS V SPORT was almost guaranteed to win this track-focused comparison. However, this didn’t stop Lieberman from being extremely positive about the …
BrandingFeaturesVideos

Lexus Releases Second Commercial in Global Branding Cam...

Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings …