Fifth Gear Comparison: Lexus IS-F vs. BMW M3

In terms of sheer entertainment, this clip from Fifth Gear judging the Lexus IS-F and the BMW M3 by how high they get a woman’s heartrate is pure dead brilliant: A very enjoyable piece (and it’s duly noted that Tiff has to cheat at the end to get the M3 above the IS-F). Update: Didn’t …
Kevin · September 10th, 2008

2009 Lexus IS Commercial from Japan

The new 2009 Lexus IS facelift has certainly started picking up some steam this week, and now we have a commercial from Japan that shows the updated model carting around Cinderella: Nice to see the integrated turn signals in action, however brief.
Kevin · September 5th, 2008

Lexus ES 350 Commercial: Perspective

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery: I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.
Kevin · September 2nd, 2008

700hp Lexus IS Engine Explosion

Not every day you get to see a souped 700hp Lexus IS engine blow up (make sure to turn the sound down, loud rap music ahead): Not sure on the full story, but I can’t help but think whoever made this video of must have wanted to rub it in — either that or it …
Kevin · August 27th, 2008

Lexus IS Commercial: Move as One

There’s some fairly strong imagery in this Lexus IS commercial from Australia, and it’s all vaguely biblical: I’d really like to see the creative brief on this one.
Kevin · August 6th, 2008

Crazy Lexus IS 300 with 713hp

Normally, I wouldn’t post a video like this, but the insane power of this car needs to be shared. (Funny thing is, at lower speeds, it still managed to retain its Lexus characteristics.)
Kevin · July 23rd, 2008

Lexus RX Commercial: Lift-Off

The latest in Lexus’ series of Actively Safe commercials managed to give me the creeps very effectively: No, really…where was the dog during the crash?
Kevin · July 22nd, 2008

Lexus GS Video: 1998 Motor Trend Import Car of the Year

This video of Motor Trend television awarding the Lexus GS the 1998 import car of the year award is extraordinary if only for the sheer amount of praise heaped on the vehicle: “Almost as good as a new Corvette.” “Matching or exceeding the German traditions in every measure possible.” It’s no wonder why the second-generation …
Kevin · July 21st, 2008

Additional Video of the 2010 Lexus RX Prototype

Edmunds has more spy footage of the Lexus RX prototype booting its way around Nürburgring (click on the image below to be taken to the video): In their analysis, Edmunds points out the elimination of a portion of the rear side windows, which I had missed. Here’s a visual comparison: There’s definitely little deviation from …
Kevin · July 18th, 2008

New Lexus IS-F Commercial, Pt. 2

Here’s a new riff on the Lexus IS-F commercial we saw last week with Jim Sloyan: I have to say, I like the first one better, though it is nice to understand what Sloyan is saying this time round.
Kevin · July 17th, 2008

Video Interview with 5Axis’ Troy Sumitomo

When I started watching this video interview with 5Axis founder Troy Sumitomo, I wasn’t really expecting to learn anything new about his company’s Project IS-F concept, but it turned out to be pretty interesting, especially the insight into design inspiration: Note: This is potentially NSFW, Bikinis abound. It’s very easy to picture the concept car …
Kevin · July 14th, 2008

Lexus LX 570 Sand Climbing

While on the topic of the Lexus LX 570, check out this super-impressive Youtube clip of the luxury-tank scaling a sand mountain: Zero to small-white-speck in less than 10 seconds.
Kevin · July 8th, 2008

MyRide’s Video Review of the Lexus LX 570

MyRide managed to snag one of the incredibly rare Lexus LX 570’s just long enough to film this video review: A nice overview, to be sure. I’ve grown into a huge fan of the new look LX. More than anything, the absolute cocoon it provides is a significant upgrade, it’s more like a luxury tank …
Kevin · July 8th, 2008

Hilarious Lexus IS-F Commercial with James Sloyan

This commercial featuring perpetual Lexus voice actor James Sloyan in the passenger seat of an IS-F as Scott Pruett takes a lap around the track is just about perfect: This is a definite payoff for using the same voice actor since the very first commercials. (Anyone want to hazard a guess as to what James …
Kevin · July 7th, 2008

Video of the 2010 Lexus RX Prototype

My least favorite German car magazine Auto Motor Und Sport has scooped up some footage of the next-generation Lexus RX making its way around Nürburgring: Can’t say this was something I would have ever expected to see, an RX on the ‘ring. One thing’s for sure, I don’t ever want to see an RX going …
Kevin · July 2nd, 2008

Detailed Account of the Lexus Perfomance Academy

Blogger David Pitlyuk attended the paid version of last weekend’s Lexus Performance Academy in West Virginia, and took some time to give a full rundown of the event, including this video of his hot lap in the IS-F: David’s summary is quite detailed, and gives some very good insight into each part of the event. …
Kevin · July 1st, 2008

Video from a Lexus Performance Academy Hot Lap

With only four Lexus Performance Academy events planned across the entire US, there’s a very strict limit to just how many people will get in on the action, which is especially disappointing considering that part of the fun is driving in a IS-F at full-steam around a closed race track. Luckily, in the age of …
Kevin · June 30th, 2008

Top Gear builds a Lexus LS 400 Police Car

Top Gear was in top form for the start of their eleventh season last night, turning a very entertaining episode that managed to squeeze a ‘93-‘94 Lexus LS 400 into their first challenge of the year. Each presenter had to choose a sub-£1000 used car that could replace the Vauxhall Astra as the British Police …
Kevin · June 23rd, 2008

Motorweek: 1993 Luxury Car Comparison

The latest in Youtube user bajabusta‘s trip down the Motorweek memory lane is this comparison test between the Lexus LS 400, BMW 740i, Mercedes 400E, Infiniti Q45 & Cadillac STS, divided into two parts: The Mercedes 400E seemed out of place in the comparison until some research showed that a 1993 S-Class started at $69,900, …
Kevin · June 17th, 2008

Video Review of the 1992 Lexus ES 300

Looks like someone’s breaking into their old VHS collection, as Youtube user bajabusta has been steadily posting old segments from Motorweek. First there was the Lexus ES 250 vs. Infiniti M30 footage, and now it’s a review of the newly introduced 1992 ES 300: I always get a kick of these back-in-the-day TV segments, they …
Kevin · June 11th, 2008

Lexus Video for the 2008 US Open

The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …
Kevin · June 10th, 2008

Lexus RX 400h Commercial: Hybrid Drive

I’ve featured a variation of this Lexus UK commercial before, but I like the concept enough to show it again: It might be missing the rain footage of the first version, but any invisible automobile video is good by me.
Kevin · June 9th, 2008

Lexus Web Game Video

I may have linked to the Lexus Canada’s IS 350 paddleshift game last year, but it turns out I didn’t do well enough to see this secret super revving video: I’m a big fan of these types of sound visualizations, and near the end it almost looks like the inside of an engine, which in …
Kevin · June 2nd, 2008

Motorweek 1990 Video Comparison of the Lexus ES 250 & Infiniti M30

This 1990 segment of Motorweek comparing the Lexus ES 250 and the Infiniti M30 just goes to show how far entry-level luxury cars have come over the last 18 years: It’s so rare to find anything about the ES 250, and this is the first video review I’ve seen. What’s more, comparing it the M30 …
Kevin · May 31st, 2008

Flickr Find: Zues driving a Lexus IS 300

I wouldn’t call this a Lexus video necessarily, but this sped up footage by Flickr user sullivan1985 featuring an IS 300 is still pretty cool: (Direct link to video) Reminds me of this scene from movie Ghost Dog: (As a sidenote, I’ve wanted to post that Ghost Dog clip since I started this site.)
Kevin · May 28th, 2008

The Lexus LF-A in the Nürburgring 24H Race this weekend

The Nürburgring 24hour race is happening this weekend, which the Lexus LF-A is pretend-competing in, using the race environment to see how the supercar holds up over an intensive run. Well, as it turns out, it’s probably best Lexus didn’t throw its hat fully into the ring, because one hour after the race started, the …
Kevin · May 24th, 2008

Lexus IS 300 Garage Drift Video

Ignoring everything that could have went wrong, this video of a Lexus IS 300 drifting 180° into a garage is just the thing for a Friday afternoon: Really though, that’s a perfect setup, how could you not try that if you had a driveway like that?
Kevin · May 23rd, 2008

Lexus F-Sport Air Intake Video

After seeing the video of the Lexus F-Sport exhaust system, I did some research into the other performance accessories offered in the line. Lo and behold, I found a very extensive video of the F-Sport air intake being installed and tested (along with a Tanabe exhaust system): In terms of sound, it’s hard to determine …
Kevin · May 19th, 2008

Lexus F-Sport Exhaust Video

One of the accessories available through the new Lexus F-Sport Line of performance parts is a replacement exhaust system for the IS, and here it is fully installed and revving for action: The audio in the video is pretty bad, but it certainly delivers on Lexus’ promise of “powerful, sport-tuned exhaust sound”.  (The exhaust system …
Kevin · May 16th, 2008

Lexus Pebble Beach Commercial Song

There’s been a lot of interest in just what song is playing in the recent Lexus Pebble Beach commercial, so I decided to look into it. First off, here’s the song in question: As for the answer, the company responsible for the music is Robot Repair, specifically composer Kael Alden, who is also a member …
Kevin · May 16th, 2008

Synchronized Lexus SC 430s

It’s with much amusement that I bring this video of a Lexus SC 430 fleet performing a synchronized convertible roof switch: Judging from the characters above the cars, I’d say this is from Japan, and it looks to be close to 20 SCs in the formation. Just remember, fanaticism has many faces. Update: Found another …
Kevin · May 15th, 2008

The Lexus LF-A Racing Prototype in Action

The just-revealed IS 250 race car wasn’t the only Lexus to be part of the festivities this weekend, as the LF-A racing prototype also made its debut in the ADAC Rundstrecken Trophy Endurance series. Edmunds reports: The race was run on the Nürburgring Nordschleife, combined with a sprint portion of the famous Grand Prix circuit. …
Kevin · May 13th, 2008

Car Magazine Video: Lexus IS-F vs. BMW M3 vs. Mercedes C63

UK’s Car Magazine has put in their video vote in the Lexus IS-f/BMW M3/Mercedes C63 race, and it’s probably the least qualitative comparison yet: I’m all for a little character in car reviews, but not to this extent. The gimmicks and poor lap timing method detract from an otherwise enjoyable watch. Surely this isn’t how …
Kevin · May 9th, 2008

Video of the mystery Lexus IS surfaces

The mysterious Lexus IS spotted yesterday has made a video appearance, albeit rather brief and shaky: The engine note is hard to read, though I would say it’s a V6. The hood bulge would indicate there’s something unusual going on, but whether it’s a hybrid system or even a supercharger is anyone’s guess. [Via: Jalopnik] …
Kevin · May 8th, 2008

Crazy Lexus IS-F Donut

At first, this video didn’t strike me as anything really, until it just kept going on and on: Sure, the road surface is slicked down, but it was still good for 45 seconds of amusement.
Kevin · May 5th, 2008

More Video of the Lexus LF-A Racing Prototype

It’s a simple equation: The more time the Lexus LF-A racing prototype spends on Nürburgring racetrack, the more video footage pops up. The proof: The folks over at Motor Authority have a lengthy video of the supercar making its rounds around the ‘ring (click on this image to visit the video): My favorite part of …
Kevin · May 2nd, 2008

Extended Footage of the Lexus LF-A (not the racing prototype)

It’s not the Lexus LF-A racing prototype, but this extended spy video of the LF-A is still something to watch: It’s been rumored that one of the major reasons for the supercar’s production delay was the engineer’s desire to push the top speed higher. Well, when comparing this video, which was filmed last year, with …
Kevin · April 28th, 2008

WebRidesTV Comparison: Lexus IS-F vs. Audi RS4

Eager to see how the Lexus IS-F did against their “beloved” favorite, the Audi RS4, WebRidesTV.com had accomplished race car driver Craig Stanton put them through the paces in this very enjoyable video: In my mind, the RS4 is probably the best “rival” for the IS-F, and between this video and Tom Ford’s RS4/IS-F/C63/M3 comparison, …
Kevin · April 24th, 2008

Lexus Commercial: Imagination is Everything

This is, without a shadow of a doubt, the weirdest Lexus commercial I’ve ever seen: A creepy man chasing a crying princess while riding a stick horse. Sure it’s a fairy tale, sure it’s a child’s imagination, but if I saw this as a kid I would have been completely freaked out.
Kevin · April 23rd, 2008

Video of the Lexus LF-A Racing Prototype on Nürburgring

A short video of the Lexus LF-A Racing prototype beaming its way through Nürburgring has emerged: The sound of the supercar is practically insane, and judging by the ridiculous speed it’s capable of, could Toyota just being playing mindgames when they stated that they would not be looking to win the 24hour Nürburgring in May? …
Kevin · April 22nd, 2008

Lexus SC’s Gone Wild Video

A group of dedicated first-gen Lexus SC owners from Club Lexus have put together an extraordinary video tribute to their cars, complete with synchronized routines and even a touch of humor: Great job by everyone involved, it’s definitely “the passionate pursuit” in full effect.
Kevin · April 20th, 2008

Lexus IS-F TV Commercial

Though the Lexus IS-F’s national advertising campaign is limited strictly to movie theaters, dealers were also given a commercial made up of three of the 15-second ads. Here’s one for Lexus Stevens Creek, located in San Jose: They work really well sewn together like this, the end result is very impressive.
Kevin · April 17th, 2008

Japanese Commercial for Lexus GS Passionate Black Edition

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it’s just recycled footage from a previous advert: This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would …
Kevin · April 9th, 2008

Lexus LS 460 Commercial: The Life of a US Open Tennis Ball

I remember hearing about it last year, but this is the first time I’ve seen this Lexus commercial detailing the life of a US Open tennis ball after its day in the spotlight: Quirky and cute, it’s a neat take on the standard sponsorship advertisement, and makes you think, what really does happen to all …
Kevin · April 8th, 2008

Companion Video from Auto Express’ IS-F/M3/C63 Comparison Test

Here’s a video to go along with Auto Express’ comparison test of the Lexus IS-F, BMW M3, Mercedes C63 and Audi RS4, though the RS4 is omitted from the footage, due to the fact that it’s been discontinued: It’s nice to see all three cars as they cut a line across the same track, but …
Kevin · April 2nd, 2008

Lexus IS Elegant White Commercial from Japan

We’ve seen some photos of the Japanese special edition Elegant White Lexus IS, and now here’s a weird little commercial to go along with it: It wouldn’t be so strange if the cat didn’t seem to have such a bizarre pose, but it is what it is. (I still can’t stop thinking about the Passionate …
Kevin · March 28th, 2008

Lexus IS-F Commercials

A couple weeks ago, when it was announced that Lexus would be promoting the IS-F strictly through movie theaters rather than a traditional TV campaign, it had me doubting just how soon the adverts would show up online, but as it turns out, the wait wasn’t very long at all: If I had to choose, …
Kevin · March 26th, 2008

Lexus LF-A Video from European Debut

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site: I imagine this would have been used as a video introduction to the vehicle’s unveiling at …
Kevin · March 25th, 2008

Behind-the-Scenes Video of Lexus Car Manufacturing

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …
Kevin · March 24th, 2008

Video: Lexus IS-F vs Last-Generation BMW M3 (among others)

If you remember the Lexus IS-F vs Audi RS4 video that was posted online last week, this new video is from the same people, and it’s similar in results and sketchiness: Watching the IS-F demolish a host of older cars doesn’t really do much for me, and I don’t think there was a single fair …
Kevin · March 24th, 2008

Lexus ES Commercial: Touch

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:
Kevin · March 21st, 2008

Timo Glock Driving the Lexus IS-F

Timo Glock, Toyota’s latest F1 driver, was filmed taking the Lexus IS-F out for a racetrack spin, and I’m not all that sure how comfortable he looks: Now that’s one serious driver, I would have liked to see him compete in the Best Motoring comparison. The result might have been quite different.
Kevin · March 17th, 2008

More on Best Motoring’s Lexus IS-F/BMW M3 Comparison

Turns out there was more than one part to the Best Motoring comparison that I posted about a couple days ago. Get comfortable and and take a look at this 20 minute video (for quickness’ sake, the two main competitors as I see them, the BMW M3 and the IS-F, are at 1:25 and 13:36 …
Kevin · March 13th, 2008

In Motion: Project IS-F by FiveAxis

It’s coming close to four months since the FiveAxis Lexus Project IS-F show car appeared at SEMA, but this is the first time I’ve actually seen it in motion: Just looking at photos, it was hard to really get a sense of how wide this kitted-out IS-F really is, or how low it sat. Another …
Kevin · March 11th, 2008

Lexus IS-F vs. Audi RS4 Race Video

I’m not sure about the validity of this racing video, in fact it seems downright sketchy, but pitting the Lexus IS-F against an Audi RS4 doesn’t seem like a fair fight at all: The reason for my doubt is in the second turn, it looks like the IS-F lets the Audi pass, only to absolutely …
Kevin · March 9th, 2008

Video from the Lexus Display @ the 2008 Geneva Auto Show

There may not be anything new to see from the Lexus presence at the 2008 Geneva Auto Show, but this video gives a nice and funky recap of the booth, including a very neat LS 600h information display: Really, this just makes me even more disappointed that the LF-A Roadster Concept didn’t make its way …
Kevin · March 7th, 2008

Tiff Needell Drives the Lexus IS-F

Tiff Needell from British car show Fifth Gear got his hands on a Lexus IS-F, and despite his rather strange presentation style, turns in an enjoyable review: It’s funny, Needell’s biggest complaint is something that I thought myself — there’s an awful lot of beeping going on while driving the IS-F in its direct shift …
Kevin · March 4th, 2008

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign: I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the …
Kevin · February 21st, 2008

Lexus LX 570 Video Feature from The Driver’s Seat

Not content to present information on the Lexus LX 570 in a normal sort of way, The Driver’s Seat decided to spice up their video with an overwhelming amount of text and strobe effects: I actually had to turn away while watching, though I stuck it out just to hear what Charles Hubbard had to …
Kevin · February 13th, 2008

A Set of Long & Quiet Lexus IS-F Videos

I’ve yet to find out the source of these Lexus IS-F videos, or even to really grasp their purpose, but a Youtube user has posted up a set of the long and quiet clips, which almost simulates what the car would be like to drive: City Driving Mountain Driving
Kevin · February 12th, 2008

New Lexus Power of H Commercial

The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube: After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the …
Kevin · February 8th, 2008

Lexus IS-F Video Review by MyRideTV

This video review of the Lexus IS-F by MyRideTV has to have the highest video quality I’ve seen online yet, it’s just full of great footage. The opening sequence from the driver’s perspective is especially nice: I don’t know why all video reviews can’t look this good.
Kevin · February 3rd, 2008

Video of the Lexus LS 460L in Test Drive Unlimited

I have yet to play the Test Drive Unlimited video game, but my interest just went up ten-fold after discovering that the Lexus LS 460L is an available car. This video clip from the game is pretty funny, it even includes a fully-virtual Lexus dealership showroom: I don’t understand the inclusion of a flagship full-size …
Kevin · January 30th, 2008

1996 Lexus LX 450 Commercial with a Surprise Twist

It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial: “It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought …
Kevin · January 29th, 2008