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Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …

Lexus RX Commercial Digital Effects Explained

Dexigner has posted an in-depth article detailing the production of the new 2010 Lexus RX commercials, including how some of the digital effects were created. This part was especially interesting: “City” opens on the RX sitting in traffic. But the vehicle has a secret weapon-XM real-time traffic monitoring that reveals driving conditions on the road …

Lexus RX 450h Test Drive Videos

Today we have two unique 2010 Lexus RX 450h videos that are the equivalent of an Internet test drive — no dialogue, POV angles, long ambling drives down deserted highways — all to give an insight into potential ownership. The first video is from Lexus Japan, and is likely taken from a promo DVD — …

Lexus Power of H Commercial: Solar Tree

Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example of green engineering. First, we watched homes being built from shipping containers, then a bridge that uses the passing cars to generate electricity, and now the final installment about a Solar “Tree” built in Italy: These videos may have been …

Building the Lexus Enform 3D City

This is just amazing — take a look at this byHook video that documents their construction of the 3D city in Lexus’ Enform presentation video: Watching 3D being built never fails to astonish me, especially when it’s viewed in 10X speed.

Video of the Lexus Heads Up Display

At long last, here’s some user video of the new Heads Up Display technology built into the 2010 Lexus RX: At first, I didn’t understand the arrow columns to the right of the speedometer, then I released it was actual lane directions! Amazing. This might not be available in North America, but I don’t think …

Edmunds IS 250 F-Sport Video

Last week, I wrote about Edmunds’ testing of a Lexus IS 250 with the full F-Sport accessory lineup installed, and now here’s the accompanying video, where we can watch proof of the IS F-Sport cutting up the slalom: The sway bar & shock absorber combination looks to be a fantastic addition to the IS, with …

2010 Lexus RX Commercials

Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week: Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s …

Trying the Lexus Remote Touch System @ The Toronto Auto...

After reporting stories and videos about the new Lexus Remote Touch system, I had the chance yesterday to try the technology for myself — and managed to record it despite my (noticeable) excitement: Being an interface technology, there’s really no way to describe the haptic feedback feeling, save to say that it’s intuitive and incredibly …

Car & Driver Continues Lexus Bashing

The minute I heard the voiceover of this Car & Driver video preview of the Lexus HS 250h, I knew we were in for a treat: Jens Meiner, who put in one of the most derisive 2010 RX preview videos last year, clearly outdid himself with this preview of the HS — my favorite quote: …

2010 Lexus RX Features Video Demonstrations

Over the weekend, Lexus posted some short CGI videos on Youtube that show how some of the new 2010 RX features work: Heads-up Display and Available Remote Touch Double Wishbone Rear Suspension Intelligent Highbeam Headlamps Available Seat Functions Radar Cruise Control Advanced AWD VDIM Technology This fits well with Motor Trend’s RX comparison, it’s easy …

New Lexus Power of H Commercial: Bridge

You might remember a Lexus infomercial from last December that detailed how architects were utilizing old boat shipping containers — well, the next of the series has been released and talks about the Shuto Expressway in Kyoto, Japan and how it generates electricity. You can watch here, or head over to Youtube for the HD …

Lexus HS 250h Youtube Video

So far, the only video I’ve seen of the Lexus HS 250h was the Mark Templin Introduction speech, so I was looking forward to this Youtube footage: At least we know two full-grown men can fit in the trunk! On a serious note, the last 15 seconds show a cross-section version of the HS’ Hybrid …

Belated Lexus Christmas Commercial

It comes a little late, but this Lexus December to Remember commercial makes an interesting contrast to the other adverts that ran this season: Per usual, the music selection is fantastic, and the animation is certainly cute, but I have to admit some disappointment that the RX wasn’t actually growing underneath the bow.

Top Gear’s Jeremy Clarkson Destroys a Lexus

Just in case you didn’t know how Jeremy Clarkson felt about Lexus, his position should be abundantly clear after viewing this excerpt from his new DVD Thriller: Sure, we’ve heard him refer to the SC 430 as the “worst car currently available”, and last month he refused to even admit he liked the IS-F, but …

The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H: More details on the next two parts showed up in Brandweek: “Landfill,” which is currently online at NBC.com, details Wilkinson and De …

New Lexus Power of H Commercial: Landfill

Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement towards sustainable reusable manufacturing: It’s a good direction, and I understand the idea here is to associate Lexus with the sustainable manufacturing process, but if Lexus plants have earned Zero Landfill status, why not explain that further? I’d certainly like …

Woodfield Lexus’ Service Veosk

I have no idea if it’s exclusive to Woodfield Lexus in Chicago, but the kiosk shown in this video would be a great addition to every dealership: There’s certainly a strong case for this to become company-wide. It wouldn’t just be informative to the customer, but it would definitely cut down on the misunderstandings and …

New Lexus LF-A Videos

Here’s a couple new Lexus LF-A Racing Concept videos for you — first up is some stellar footage of a rocketing LF-A, which perfectly captures the engine belting it out full-force: The other video of note is from the LF-A’s appearance at last week’s Toyota Motorsports Festival in Japan. As you might remember, the supercar …

Top Gear Video Review of the Lexus IS-F

The Lexus IS-F finally made its Top Gear appearance this weekend, competing against the BMW M3: Also part of the episode was the Stig pushing the IS-F around the Top Gear track: The results were a forgone conclusion, I can’t imagine anyone’s all that surprised that Jeremy Clarkson preferred the BMW M3 over the IS-F. …

Bizarre 2010 Lexus RX Feature from Car & Driver

This Car & Driver video preview of the new 2010 Lexus RX is worth watching if only for the last ten seconds: The all-German diesel comparisons were funny enough, but I had to rewind the closing remarks three times before I could watch it without laughing. Seriously, what strange circumstances had to occur where an …

Behind the Scenes of the Lexus ES Commercial: Cards

Last week, I posted up a new Lexus ES commercial that featured the talents of Bryan Berg, a professional cardstacker. Well, now we have a backstage pass at the making of this video: I can’t imagine the tension that must have existed on this set, considering that if the filming of the collapsing cards had …

Lexus Remote Touch Controller Demonstration

CNet has posted a LA Auto Show recap of the Lexus RX 450h, which includes a demonstration of the new Remote Touch controller: Looks to be a very impressive solution — my experience with haptic control is limited to the Nintendo Wii, but the continual feedback moving from menu item to menu item is intuitive …

Lexus ES 350 Commercial: Cards

This new Lexus ES commercial continues the “behind every detail, there’s a detail” marketing campaign: It might not be as successful as the first riff on this theme, but the nod to the original LS champagne glass commercial more than makes up for it.

The Quantum of Lexus

I found this promo video for the Lexus LS 600hL a few days ago, but decided to wait on posting it until today’s release of Quantum of Solace — while they’re totally unrelated, but the music is straight out of a James Bond movie: (Been looking forward to this movie for months — so much …
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Lexus @ SEMA 2008: Day 2 Video

These designer interview videos from Lexus provide some great insight into their SEMA lineup, it’s really quite impressive how much effort must have went into the co-ordination of all these different teams — once again, dig up the headphones because the audio is really low: That super-charger in the 0-60 Magazine IS-F looks insane.
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Lexus @ SEMA 2008: Day 1 Video

Get out your earphones, because the sound on this Lexus SEMA video recap from the first day is incredibly quiet: It’s always interesting listening to the people behind these cars talk about their creations — I’m especially impressed by Troy Sumitomo and Five Axis, both their Project GS & Project IS-F cars really managed to …
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Video of Artisan’s Twin Turbo Lexus IS-F

We’ve seen the official photo and technical breakdown of the Fox Marketing/Artisan Performance Lexus IS-F that’s debuting at SEMA next week, and now here’s the twin turbo kicking it on a dyno: It’s a good thing this thing is strapped to the dyno, because I don’t imagine it would be easy to video otherwise.

Lexus LS 600hL Commercial: Kite

What begins as a headscratcher ends up being a very effective commercial for some exclusive Lexus technology: My first time watching the commercial, I immediately though of one particularly weird commercial from a while back, but in actuality it was a very convincing application of the driver monitoring system. [Via: Steadywinds]

Collection of Live Lexus IS 250C Video Clips

I thought it would be good to post up all the different video segments of the Lexus IS 250C I’ve come across since the convertible’s introduction last week: Update: More videos: Have you seen any others? Post it in the comments and I’ll update the page.

Video of the Lexus IS 250C Convertible Roof

I’ve dug up the video that’s currently being displayed with the IS 250C at the Paris Auto Show, which shows the new Lexus IS 250C’s roof in action! What’s more, it’s a substantial 15 minutes in length, more than enough to satisfy even the most diehard retractible roof fans (my apologies with the autostarting video, …

1998 Motorweek Review of the Lexus GS 400

Youtube user bajabusta is back with another round of Lexus clips from Motorweek, this time a review of the then-newly released GS 400: The last-gen GS is still a great looking car, but this video really demonstrates just how much the LCD screen improved the interior. The inside of the featured test-model doesn’t look much …
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Lexus Launches L Studio Broadband Channel

Lexus has launched an online entertainment “channel” today called L Studio, which looks to be a continuation of the company’s movement towards becoming a true lifestyle brand. From Reuters: The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in …

I Dream of Jeannie Lexus RX Commerical

It’s only nine years old, but this 1999 Lexus RX commercial featuring Jeannie from I Dream of Jeannie really feels like it’s from another era entirely: Lexus’ current phase of emotionally-driven advertising is interesting and all, but there’s definitely something to be said for some straight forward throwaway humor.

2009 Lexus IS Commercial from Japan

The new 2009 Lexus IS facelift has certainly started picking up some steam this week, and now we have a commercial from Japan that shows the updated model carting around Cinderella: Nice to see the integrated turn signals in action, however brief.

Lexus ES 350 Commercial: Perspective

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery: I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.

700hp Lexus IS Engine Explosion

Not every day you get to see a souped 700hp Lexus IS engine blow up (make sure to turn the sound down, loud rap music ahead): Not sure on the full story, but I can’t help but think whoever made this video of must have wanted to rub it in — either that or it …
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Additional Video of the 2010 Lexus RX Prototype

Edmunds has more spy footage of the Lexus RX prototype booting its way around Nürburgring (click on the image below to be taken to the video): In their analysis, Edmunds points out the elimination of a portion of the rear side windows, which I had missed. Here’s a visual comparison: There’s definitely little deviation from …
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Video Interview with 5Axis’ Troy Sumitomo

When I started watching this video interview with 5Axis founder Troy Sumitomo, I wasn’t really expecting to learn anything new about his company’s Project IS-F concept, but it turned out to be pretty interesting, especially the insight into design inspiration: Note: This is potentially NSFW, Bikinis abound. It’s very easy to picture the concept car …
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Video Review of the 1992 Lexus ES 300

Looks like someone’s breaking into their old VHS collection, as Youtube user bajabusta has been steadily posting old segments from Motorweek. First there was the Lexus ES 250 vs. Infiniti M30 footage, and now it’s a review of the newly introduced 1992 ES 300: I always get a kick of these back-in-the-day TV segments, they …

Lexus Video for the 2008 US Open

The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …