BrandingDealershipsUSA

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …
DealershipsLexus RX: Third GenerationSales ReportsUSA

Lexus Announces Assorted 2008 Prices (Plus the 2009 RX ...

Lexus has set the Manufacturer’s Suggested Retail Prices (MSRP) for an assortment of models, including the 2009 RX 350, which will skip up $100, bringing the front-wheel-drive version to $37,500 and the all-wheel-drive version to $38,900. The 2009 RX 350 is expected in dealerships by early February 2008. Other models see a price bump as …
AwardsDealershipsUSA

Lexus Scores High with Customer Retention

Lexus has ranked second in JD Power’s 2007 Customer Retention Study, retaining 63% of its new car buyers. This was only topped by Toyota, Lexus’ parent company, with 64.6%. This doesn’t surprise me at all, reliability and customer service holds a lot of weight in the minds of most car buyers, and Lexus has excelled …
Sales ReportsUSA

Lexus November 2007 Sales Report

Lexus November sales dropped 7.0% over last year, marking the first monthly decrease since I started this site: 2007 2006 % Change IS250/350 3,849 3,599 6.9 ES350 5,902 6,678 -11.6 GS350 1,989 1,664 19.5 GS460/450h 216 196 10.2 SC430 268 406 -34.0 LS460/600h L 2,668 3,613 -26.2 Total Cars 14,892 16,156 -7.8 RX350/400h 8,038 8,052 …
AdvertisingBrandingHybridsUSA

Lexus Rakes Up Their New Yorker Advertising

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …
AwardsDealershipsIn the NewsUSA

Lexus Tops JD Power’s Sales Satisfaction Index

According to the latest JD Power Sales Satisfaction Index Survey, when it comes to selling cars, Lexus is tops: “Lexus improves by four rank positions from 2006, which is a gain driven primarily by increased customer delight with the dealership facility, salesperson performance and vehicle price,” said Tom Gauer, senior director of automotive retail research …
AutoshowsBody KitsLexus RX HybridLexus RX Hybrid: First GenerationModsUSA

SEMA 2007: The Lexus RX 400h by 714 Motorsports & MOMO

The 714 Motorsports/MOMO Lexus RX 400h has been revealed at SEMA, and as expected, it’s a full-on cosmetic overhaul. The RX has been dropped, kitted, and outfitted with an interior makeover. However, the mesh grille, roof rack, and slightly lowered stance make up a package that resembles an overgrown Pontiac Vibe. The wheels are fantastic …
BrandingFeaturesIn the NewsUSA

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …
In the NewsUSA

Lexus General Manger Bolts to The Blue Oval

Jim Farley, general manager of Lexus and brother of Chris Farley, has been lured to Detroit, taking the position of Chief Marketer & Communications at Ford: Farley’s arrival [at Ford] also will be yet another high-profile defection from vaunted Toyota to a Detroit automaker, suggesting that highly regarded industry pros see opportunity in their beleaguered …
Sales ReportsUSA

Lexus September 2007 Sales Report

Almost missed the September US Lexus sales figures: 2007 2006 % Change IS250/350 3,757 4,319 -9.5 ES350 6,491 5,851 15.4 GS350 1,587 2,485 -33.6 GS430/450h 81 221 -61.9 SC430 297 457 -32.4 LS460/600h L 2,918 898 237.9 Total Cars 15,131 14,231 10.6 RX350/400h 7,841 8,688 -6.1 GX470 1,964 2,291 -10.8 LX470 178 490 -62.2 Total …
1st GenerationLexus IS-FSpecial EditionsUSA

The Neiman Marcus Lexus IS-F Special Edition

Lexus has started the party early by offering a special edition of the IS-F through the Neiman Marcus Christmas catalogue. Only fifty will be made, and will sport the following differences over the “regular” IS-F: Exclusive black with white accent stitching interior Hand-polished gun-metal rims F logo embossed into headrests Numbered Special Build badge Retailing …
1st GenerationLexus IS-FUSAWebsites

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …
AutoshowsBody KitsLexus GSLexus GS: Third GenerationLexus SCLexus SC: Second GenerationModsUSA

Two Tuned Lexus Models from the Upcoming SEMA 2007

As previously mentioned, this year’s SEMA event will showcase nine Lexus models tuned up by aftermarket companies. Most of these companies make little or no mention of this fact on their websites, but two of the tuners have put up some teaser images: Blitz Tuned Lexus GS 430 The Blitz GS hasn’t gone over the …
1st GenerationAutoshowsLexus IS-FUSA

SEMA 2007: Lexus IS-F Events

Also announced for 2007 SEMA Show is a host of events centering around the Lexus IS-F, which will be available for test drives for the first time ever. The car will also be mounted on a dynamometer, just like the recent Taste of Lexus events, where attendees can spin the wheels to their heart’s content …
AutoshowsModsOfficial EventsRacingUSA

SEMA 2007: Lexus to Launch Performance Accessory Line

Lots of SEMA news today, starting with the announcement of a new performance accessory line from Lexus: “The SEMA Show is the premier automotive specialty products trade event in the world, and Lexus is thrilled to participate this year,” said Brian Bolain, National Lexus Interactive and Automotive Events Manager. “SEMA is the perfect venue for …
SponsorshipsUSAVideos

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …
AutoshowsOfficial EventsUSA

Lexus IS-F Test Drives @ SEMA 2007

Should you be lucky enough to be attending SEMA 2007, the premier annual automotive specialty trade event, you’re in for an extra-special Lexus treat: The Lexus IS-F will be available for test drives from October 30th – November 1st. No word if these quarter-hour test drives are attended by professional drivers (similar to the Taste …
Sales ReportsUSA

Lexus USA August 2007 Sales Report

Lexus’ August sales figures are in, and the automaker has posted 3.6% overall increase when compared to last year. Here’s the by-model breakdown of the numbers: 2007 2006 % Change IS250/350 5,381 5,553 -3.1 ES350 8,646 7,973 8.4 GS350 2,161 2,609 -17.2 GS430/450h 139 362 -61.6 SC430 298 493 -39.6 LS460 3,164 1,386 128.3 Total …
SponsorshipsUSA

Photos from US Virtual Tennis Open

The US Virtual Open, sponsored by Lexus, is taking place in New York right now, and while I had seen digital mockups of the court, WiiNintendo.net has posted up some photos from the event: From the photos, it looks to be a lot of fun, especially with the small tennis court that allows players to …
In the NewsUSA

New Lexus VP of Marketing Announced

In the wake of Deborah Wahl Meyer’s departure from Lexus to join Chrysler, Lexus has kept it all in the family, announcing a management shuffle that sees David Nordstrom, formerly the VP of Toyota Financial Services product and marketing, filling the vacant spot: Nordstrom will be responsible for all marketing activities for the Lexus Division. …
AutoshowsOfficial EventsUSAVideos

The Lexus IS-F 1/4 Mile Dyno Run

For the Taste of Lexus Evening Edition in Arcadia this past weekend, the IS-F was available for the public to test-drive — only catch was, it was on a dynamometer: The exhaust note is smooth and powerful, and the shifting is practically seamless. No dyno results were shown, but one Club Lexus tester felt there …
Official EventsUSA

Taste of Lexus Evening Event in Los Angeles

The traveling Taste of Lexus event, where you can test drive all the current Lexus models, is having a special “Evening Edition” in Los Angeles this Saturday, August 25. This special edition is for driving enthusiasts, as all test drives will take place on a short performance track, which is normally reserved strictly for the …
BrandingSponsorshipsTechUSA

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …
EventsUSAVideos

Lexus IS-F @ SoCal Taste of Lexus Event

The new Lexus IS-F was in Southern California this week, flown in from Japan for the Orange County Taste of Lexus event, where some members of Club Lexus were lucky enough to get some in-car time with chauffeured laps around the famous Laguna Seca racetrack. Here’s a great video look at the time on the …
In the NewsLexusLexus ESLexus ES: Fifth GenerationUSA

Federal Government Continues Lexus ES 350 Investigation

The U.S. federal government is continuing its investigation into the Lexus ES 350, which has been linked to 40 separate complaints of unintended acceleration, causing eight crashes and twelve injuries. What’s the cause? All-weather floor mats: Toyota Motor Corp. told NHTSA [National Highway Traffic Safety Association] it sent a mailing to ES 350 owners in …
AwardsDealershipsUSA

Lexus Tops American Customer Satisfaction Survey

Lexus has rated first with U.S. car buyers in the University of Michigan’s annual American Customer Satisfaction Index (ACSI), scoring 87 out of a possible 100 points. Rounding out the top five were BMW, Buick, Mercury and Cadillac, all with a score of 86. The telephone survey, which asks car buyers to rate their satisfaction …
In the NewsUSA

The High Cost of Low Impact Collisions

The Insurance Institute for Highway Safety has released a report today to bring attention to the rather high cost of low-impact collisions in luxury automobiles. To illustrate their point, each of the test cars were subjected to four low-impact impacts: full front and rear collision, and front and rear side collisions. The damage was then …
Sales ReportsUSA

Lexus USA July 2007 Sales Report

Toyota’s July sales may have dropped 3.5%, but Lexus managed to gain 4.9% in a month that was especially difficult for automakers. Here’s a by-model breakdown of the numbers: 2007 2006 % Change IS250/350 4,892 4,848 5.1 ES350 6,909 7,803 -7.8 GS350 1,798 1,776 5.5 GS430/450h 156 299 -45.7 LS460 2,696 971 189.2 Total Cars …
AwardsUSA

Lexus Wins Big in 2007 Motorist Choice Awards

The Motorist Choice Awards is an annual ranking of vehicles that deliver both the highest customer satisfication and lowest cost of ownership, held by Intellichoice and AutoPacific. For 2007, Lexus came first in a number of categories: Premium Luxury Car: Lexus LS Premium Sports Car: Lexus SC Aspirational Luxury Car: Lexus IS The LS 460 …
In the NewsSales ReportsUSA

Lexus Releases 2008 Prices

Lexus has released the first part of their 2008 price list, with plenty of information to go with it. Let’s break it down by model, shall we? (All prices are in USD) 2008 RX 400h The base price of the RX 400h remains unchanged for both front-wheel-drive ($41,180)and all-wheel-drive ($42,580), and will be spruced up …
DealershipsPhotosUSA

Photo Tour of the New Lexus of Bellevue Dealership

The newly relocated Lexus of Bellevue is a sprawling, beautifully appointed 275,000-square-foot dealership that takes the concept of customer experience and hits it into the stratosphere. No kidding, here’s a list of some of the more over-the-top features: A set of artificial putting greens A deli (!!!) Gas station on site Standalone automated car wash …
DealershipsUSA

Nonsensical Criticism of West Coast Lexus Dealerships

The Truth About Cars has posted up a delusional article today badmouthing the buildings of Lexus dealerships in Newport and Bellevue, then making this grand-sweeping statement about all Lexus dealerships: While Lexus’ “L-Finesse” design language is moving their cars away from cod-Mercedes shapes, the Japanese automaker’s dealership architecture remains heavily influenced by parking garages, government …
AwardsUSA

Lexus Places Third in J.D. Power Customer Service Study

Lexus has ranked third in the 2007 J.D. Power Customer Service Study, coming up behind Jaguar and Buick and tying with Cadillac: The study “measures the customer satisfaction of vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership”, and in its 27th year, is …
Sales ReportsUSA

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …
AdvertisingUSAWebsites

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …
DealershipsUSA

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …
In the NewsUSA

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …
Sales ReportsUSA

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …