Motor Trend visits the Lexus Hybrid Living Suite

Motor Trend spent some time in the Lexus Hybrid Living Suite, a suite created at the San Francisco Fairmont hotel to showcase Lexus’ commitment to environmental responsibility: The San Francisco Fairmont is located on top of the Nob Hill area, the highest point in the entire city. As one might imagine, such a location makes …

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Kevin · May 21st, 2008

Lexus Lifestyle Marketing

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …

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Kevin · April 17th, 2008

Lexus LS 460 Commercial: The Life of a US Open Tennis Ball

I remember hearing about it last year, but this is the first time I’ve seen this Lexus commercial detailing the life of a US Open tennis ball after its day in the spotlight: Quirky and cute, it’s a neat take on the standard sponsorship advertisement, and makes you think, what really does happen to all …

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Kevin · April 8th, 2008

Details on Lexus Exhibit for 2008 Milan Design Week

As a way of extending their L-Finesse design language, Lexus has been taking part in the Milan Design Week since 2005. Always a collaboration with a unique comtemporary artist, the 2008 exhibit features work by Japanese design company nendo, and will be titled “Elastic Diamond”. Here’s some details: The 2008 Lexus exhibit, which has been …

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Kevin · February 17th, 2008

Lexus & the Chip Ganassi team win third consecutive Daytona 24

The No.1 Lexus Riley Prototype has won the Daytona 24 race for the third year in a row, marking the first time this has ever been accomplished in the race’s history. Piloted by Scott Pruett, Juan Pablo Montoya, Dario Franchitti and Memo Rojas, the Chip Ganassi team powered through the 24 hour race with none …

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Kevin · January 29th, 2008

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …

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Kevin · January 7th, 2008

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …

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Kevin · September 7th, 2007

Photos from US Virtual Tennis Open

The US Virtual Open, sponsored by Lexus, is taking place in New York right now, and while I had seen digital mockups of the court, WiiNintendo.net has posted up some photos from the event: From the photos, it looks to be a lot of fun, especially with the small tennis court that allows players to …

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Kevin · September 5th, 2007

New US Tennis Open Commercial with Andy Roddick: The Big Backup

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

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Kevin · August 31st, 2007

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …

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Kevin · August 21st, 2007

Lexus SC 430 Commercial with Andy Roddick for the U.S. Open

This SC 430 commercial featuring Andy Roddick and Christopher Fairbanks defies the usual Lexus formula of heightened drama and takes an altogether different route: This went completely over my head, with such a strange combination of elements. A famous tennis player, a comedian, a tree frog story and a sixties era green-screen, how could these …

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Kevin · August 16th, 2007

Lexus U.S. Open Commercial: Road Trip

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …

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Kevin · July 25th, 2007

Lexus Commercial: Which Golfer Will You Be?

It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another: I’ll admit, at first this commercial confused me, as I searched for some connection between …

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Kevin · July 7th, 2007

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …

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Kevin · July 5th, 2007

Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …

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Kevin · June 26th, 2007

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …

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Kevin · June 18th, 2007

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …

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Kevin · June 17th, 2007

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …

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Kevin · June 8th, 2007