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Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …
SponsorshipsUSA

Photos from US Virtual Tennis Open

The US Virtual Open, sponsored by Lexus, is taking place in New York right now, and while I had seen digital mockups of the court, WiiNintendo.net has posted up some photos from the event: From the photos, it looks to be a lot of fun, especially with the small tennis court that allows players to …
BrandingSponsorshipsTechUSA

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …
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Lexus SC 430 Commercial with Andy Roddick for the U.S. ...

This SC 430 commercial featuring Andy Roddick and Christopher Fairbanks defies the usual Lexus formula of heightened drama and takes an altogether different route: This went completely over my head, with such a strange combination of elements. A famous tennis player, a comedian, a tree frog story and a sixties era green-screen, how could these …
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Lexus U.S. Open Commercial: Road Trip

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …
SponsorshipsWebsites

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …
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Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …
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More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …
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Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …
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Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …