1st GenerationAdvertisingCommercialsJapanLexus GSLexus GS HybridLexus GS: Third GenerationSpecial EditionsVideos

Japanese Commercial for Lexus GS Passionate Black Edition

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it’s just recycled footage from a previous advert: This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would …
JapanLexus ISLexus IS: Second GenerationManufacturingVideos

Behind-the-Scenes Video of Lexus Car Manufact...

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …
1st GenerationBody KitsJapanLexus LSLexus LS HybridLexus LS: Fourth GenerationModsPhoto Galleries

New Job Design Lexus LS Body Kit

Job Design, a Japan tuning firm specializing in Lexus & Toyota modifications, has released a new body kit for the Lexus LS, consisting of front wheel vents, a super-dropped suspension and new front & rear bumpers. {embed=“site/gallery” gallery_id=“1133”} I think it’s only natural, in light of the LS’ rather somber and elegant design, that body …
EuropeFutureJapan

Lexus RAV4 on the way?

According to the Automotive News, Lexus’ on-again/off-again infatuation with a RAV4-based X3 competitor has swung to the positive side, this time with some actual verification from Jim Lentz: Jim Lentz, Toyota Motor Sales U.S.A. president, says a small Lexus SUV could be a response to the “urbanization” of Gen Y buyers and empty-nest boomers. Toyota’s …
JapanLexus GSLexus GS HybridLexus GS: Third GenerationLexus GSh: First GenerationSpecial Editions

Japanese Special Edition Lexus GS with “Passionat...

Sure, the Japanese Elegant White Interior edition of the Lexus IS was nice, but this new special edition of the GS with its “Passionate Black Interior” almost rocked my socks right off: This interior is a limited run of 500, and there’s a choice of any GS, including the 450h. THe upgrade costs ¥780,000 ($7,300 …
JapanLexus ISLexus IS: Second GenerationSpecial Editions

Special Edition Lexus IS to be released in Japan

Lexus Japan will be releasing a limited edition Elegant White Interior IS, an especially literal name to be sure: Beyond the white/grey two-tone semi-aniline leather seats, the interior will be replete with real wood paneling on the center console and doors, plus a rear privacy shade (not pictured): I think it’s gorgeous, the wood grain …
1st GenerationAutoshowsBody KitsConceptsFutureJapanLexus IS-FModsRacingSpecial EditionsSpy Shots

The Lexus IS-F Racing Concept to be Shown at the T...

The Tokyo Auto Salon, Japan’s annual automotive aftermarket tradeshow, will see the debut of the Lexus IS-F Racing Concept, with all the body molding and performance modifications you’d expect. Details are non-existent, and the only image is the one shown above, taken from Lexus Japan’s TAS mini-site. In all honesty, I didn’t think it possible …
EuropeJapanLexus LSLexus LS: Fourth GenerationTechUnited KingdomVideos

Lexus LS 460 Lane Keep Assist Video Demonstration

The Lane Keep Assist feature, which effectively locks you into a highway lane, may only available on the European & Asian Lexus LS, but it’s incredibly effective, at least in the context of this video: I’m of two minds with this feature. You can never discount added safety, but the movement towards automated driving makes …
1st GenerationAdvertisingCommercialsHybridsJapanLexus LS HybridVideos

Lexus LS 600h Commercial: Hybrid Drive

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …
DealershipsJapan

Lexus Face?

Barry Brownstein, professor of economics and leadership at the University of Baltimore, has served up some criticism of Lexus Japan’s new sales techniques: A “Lexus Face” [a peaceful Ogasawara-style closed mouth smile said to put customers at ease] put on the face of a Lexus employee will fool nobody if either the employee does not …
1st GenerationBody KitsJapanLexus LSLexus LS HybridLexus LS: Fourth GenerationMods

Wald International Body Kit for the LS 460

Wald International, a Japanese tuning company, has been one of the premier body kit & modification developers for Lexus since the LS 400. The new LS 460 is their latest subject, which they treated with a very distinctive reverence: Save for the rims, the USF40 Executive Line body kit is nothing overly flashy, and is …