EuropeRacingSponsorships

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …
EuropeJapanLexus LSLexus LS: Fourth GenerationTechUnited KingdomVideos

Lexus LS 460 Lane Keep Assist Video Demonstration

The Lane Keep Assist feature, which effectively locks you into a highway lane, may only available on the European & Asian Lexus LS, but it’s incredibly effective, at least in the context of this video: I’m of two minds with this feature. You can never discount added safety, but the movement towards automated driving makes …
EuropeFutureSales Reports

Lexus Europe Hopes to Triple Sales by 2010

According to Karl Schlicht, Head of Lexus Europe, Lexus is experiencing great success in Russia and hopes to increase their European sales three-fold by 2010: “If things continue as they are, by 2010 we will have doubled our Russian sales volume, which is currently at 17,000,” said Karl Schlicht, chief for Europe for the brand …
ConceptsEuropeFuture

The Small Lexus Moves Forward

There’s been rumblings for some time that Lexus could release a super-small sedan to compete with the likes of BMW’s 1-series and Audi’s A3, and a recent article from GoAuto suggests it’s much further in development than previously thought: To be manufactured in sedan and/or hatch guises beyond 2010, the new entry-level model plan was …
AutoshowsEuropeLexus LFAPhotos

Flickr Find: Seeing Double

Flickr user Dougie Wands had to wait for the crowds to disperse around the Lexus LF-A at the Tokyo Frankfurt Motor Show before taking these photos, but the effect was well worth it: I can’t even imagine what the result might have been if the LF-A had been painted in high-gloss black!
EuropeIn the News

Peacock & Lexus: A Love Story

A gay blue peacock, living at the stately British home of Sir Benjamin Slade, apparently developed quite a liking to an employee’s blue Lexus, and as a result, caused £4,000 of damage with its attempted lovemaking: The car was left with numerous scratches and dents as a result of the frisky bird’s amorous attack, and …
EuropeFutureHybrids

Lexus to Launch a Small Luxury Car in Europe?

Toyota exec Tokuichi Uranishi, in an interview with German car magazine Auto Motor und Sport, has stated that in order for Lexus to compete in Europe’s luxury market, the lineup will have to be expanded, and should include a small luxury car, a la the BMW 1-Series/Mercedes 1-Class. Increasing European marketshare has become a #1 …
1st GenerationAutoshowsEuropeLexus IS-FPhotos

Lexus IS-F in Silver!

As if on cue, photos emerged today on Club Lexus of a silver Lexus IS-F, taken by Claude Feltz at the 2007 Frankfurt Auto Show. Without a doubt, my point is proven, the IS-F doesn’t just look a little better in colors other than blue, it looks fantastic! (Special thanks to Claude for letting me …
AutoshowsEuropeVideos

Lexus Press Conference @ Frankfurt 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …
AutoshowsEurope

Lexus & The 2007 Frankfurt Auto Show

With the Tokyo Motor Show happening in less than a month, it’s no real shock that Lexus’ presence at the Frankfurt Auto Show was more than little subdued. The extent of their attendence seemed limited to only to a plastic molding of the LS 600h, pictured above, and the debut of the new GS refresh. …
EuropeHybrids

The Lexus Police Force

Being in Canada, where the police drive Chevy Impalas and Dodge Chargers, I can’t imagine being pulled over by a GS 450h, it just doesn’t compute. But that’s not the case in Britain, where Lexus has been steadily making inroads into the Police Fleet market, and will be attending its sixth consecutive National Police Fleet …
AudioEuropeLexus LSLexus LS: Fourth GenerationOfficial Events

The LS 460 Symphony Orchestra Takes the Stage

Twelve LS 460’s will be filling in for a symphony orchestra this August for two very special performances in Britain: The twelve vehicles will be arranged onstage to emulate a typical orchestral layout of individual instruments, with strings, brass, woodwind, basses and percussion being performed by each section. In essence each LS 460 will be …