Lexus LS 460 Promotional Video
A couple weeks ago, I featured a video released for the launch of the third-generation
March 16th, 2011
Branding Articles
Lexus Global Vision
Early this morning, Toyota President Akio Toyoda unveiled the company’s new “Global Vision”, a strategic
March 9th, 2011
Lexus LFA Spotted in New Fast & Furious Movie Trailer
The new trailer for the latest Fast & Furious is out, and if you watch
March 9th, 2011
Lexus Launches CT 200h Website
The Lexus CT 200h now has its very own section on the Lexus USA website,
March 2nd, 2011
Lexus CT 200h Commercial: Drum Roll
Lexus Europe has just released their launch commercial for the CT 200h, and it has
February 22nd, 2011
Lexus LFA + Rhys Millen + Supermodel = Donuts?
In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar
February 15th, 2011
Lexus Welcomes New LFA Owners
Lexus has released the videos that are shown to new LFA buyers before receiving the
February 1st, 2011
Lexus & Kylie Minogue Team Up for CT 200h Launch
Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT
January 25th, 2011
Massive Lexus Die-Cast Model Collection
Today, I would like to share a very special article from Eric Janssen, a retired
December 29th, 2010
Lexus’ Global Strategy
Automotive News has published a very interesting article with Karl Schlicht, the general manager in
December 20th, 2010
Lexus Dark Ride Up for Web Award
Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has
December 16th, 2010
Lexus CT 200h Spending Christmas at Harrods of London
A white Lexus CT 200h will be spending the Holiday season in the window of
December 14th, 2010
Lexus December to Remember Commercials
It’s likely that US readers are more than a little familiar with the latest round
November 30th, 2010
More Details on Lexus Customer Dinner Parties
In order to gain insight into consumer perception of the brand, Lexus USA General Manager
November 29th, 2010
Lexus CT 200h Media Presentation
AutoNetwork has posted the full video of a recent Lexus presentation on the CT 200h,
November 18th, 2010
Online Chat with Lexus USA’s Mark Templin (Live)
With the Facebook & Twitter online chat with Lexus USA General Manager Mark Templin scheduled
November 12th, 2010
Dinner with Lexus USA General Manager Mark Templin
Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to
November 11th, 2010
Lexus CT 200h Darkcasting Episode 1
The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is
November 8th, 2010
Lexus CT 200h Darkcasting Talk Show
The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow
October 28th, 2010
Lexus Name Badge Removed on 2011 USA Models
The sharp eyes over at Club Lexus have spotted a badge change on 2011 Lexus
September 7th, 2010
Photos of the Lexus CT Umbra Art Sculpture
We’ve seen video of the Lexus CT Umbra art sculpture that accompanied the Darker Side
August 16th, 2010
Lexus Darker Side of Green Debates
Lexus will be hosting more environmental debate/dance parties as part of the “Darker Side of
July 7th, 2010
Lexus IS Helicopter Ballet
Not every day you watch a video featuring forty-four Lexus IS 250s performing a choreographed
June 11th, 2010
Lexus Dark Ride VIP Card Giveaway
As part of their Dark Ride campaign for the CT 200h, Lexus USA is issuing
June 10th, 2010
Beautiful Lexus LS 600hL Video
Once and a while, I get very focused on a specific car — right now,
June 10th, 2010
Lexus Performance Registry
Major news today! Next month, Lexus USA will be launching a worldwide Performance Registry on
May 24th, 2010
Lexus Europe Nürburgring Reporter Contest!
Lexus Europe is holding a very special contest to find a reporter to cover the
May 7th, 2010
Lexus GX 460: The Rushers
The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie
April 2nd, 2010
Lexus Middle East Pursuit of Perfection Commercial
Huge fan of this Lexus commercial from the Middle East: Reminds me of the classic
February 17th, 2010
Lexus LF-Ch Fashion Shoot
Not content just to sit at the Los Angeles Auto Show last month, the Lexus
January 15th, 2010
Lexus Milan Design Week Retrospective
When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of
January 6th, 2010
Lexus USA General Manager talks with Ward’s Auto
Lexus USA General Manager Mark Templin recently spoke with Ward’s Auto on a number of
December 8th, 2009
Lexus LFA Crystallised Wind Video
Loved this video of the transparent acrylic Lexus LFA created earlier this year for the
November 25th, 2009
More Information on the Lexus LFA Buying Process
As time goes on, we’re going to find the process of selling the Lexus LFA
November 2nd, 2009
Lexus L-Select Customization Video
This video gives some detail on the new L-Select customization program currently offered with the
October 29th, 2009
Lexus Announces Drive HS Winner
Lexus USA has announced the winner of their Drive HS promotion: Mr. Michael David Valletta
October 27th, 2009
Great Lexus IS Convertible Billboard in Toronto
Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that
September 21st, 2009
The Tennis Ball Lexus IS 350
After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus
September 10th, 2009
More on Lexus USA’s Future Strategy
In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view
July 28th, 2009
A Look at Lexus USA’s Strategy
With BMW taking the #1 sales lead in the US and Mercedes not far behind,
July 14th, 2009
New Lexus RX 450h Commercials
With the 2010 Lexus RX 450h now available in US dealerships, it’s time for new
July 7th, 2009
Lexus LFA to be offered in 30 colors?
Motor Trend is now in the business of translating and republishing Japanese auto magazines, and
July 6th, 2009
Win a Lexus HS 250h for a Year!
To promote the release of the HS 250h, Lexus USA is having a contest to
July 2nd, 2009
Ward’s Looks at Lexus Manufacturing
One of the defining characteristics of Lexus has always been the care taken in assembling
June 30th, 2009
Lexus HS 250h Video with Mark Templin
This latest video from Lexus USA features General Manager Mark Templin talking up the new
June 25th, 2009
Dimpled Lexus LS 460L to Debut at U.S. Open
Lexus will have a one-off LS 460L to show at the U.S. Open in Farmingdale
June 10th, 2009
Lexus Belgium Hybrid Live Concert Contest
Lexus Belgium is holding a very unique contest—choose two Dutch musicians from a group of
June 3rd, 2009
Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro
How’s this for a challenge: As part of the Madrid Tennis Open happening this week
May 14th, 2009
Music from Lexus Japan’s Aoyama Gallery
Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as
April 30th, 2009
Crystallized Wind LFA @ Milan Design Week
Here’s a new image of the acrylic Lexus LFA, or Crystallized Wind, currently on display
April 24th, 2009
Mine Magazine Launches
The New York Times has a good summary of the launch of Mine Magazine, the
April 22nd, 2009
Lexus Sponsors Customized Mine Magazine
Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published
March 18th, 2009
Lexus Power of H Commercial: Solar Tree
Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example
March 10th, 2009
Toyota Considering Ultra-Luxury Brand?
How’s this for a rumor trail — according to an Autospies poster, Japanese magazine Carview
February 27th, 2009
Lexus HS 250h Display @ TED
TED, the annual conference where “the world’s most fascinating thinkers and doers…are challenged to give
February 4th, 2009
The Power of H
Turns out, the Lexus shipping crate video that I posted earlier this week is the
December 17th, 2008
New Lexus Power of H Commercial: Landfill
Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement
December 15th, 2008
Lexus December to Remember 2008 Commercials
You knew it was coming — Lexus kicks offer their annual December to Remember event
November 30th, 2008
Lexus & The Global Brand Study 2008
Interbrand’s annual Best Global Brands study has been completed, and Lexus has ranked 90th overall,
September 30th, 2008
Lexus Launches L Studio Broadband Channel
Lexus has launched an online entertainment “channel” today called L Studio, which looks to be
September 23rd, 2008
Lexus Prius? The Ongoing Saga
UK Magazine AutoCar claims to have the inside scoop on the oft-mentioned Lexus hybrid debuting
August 4th, 2008
Fairmont Hotels & Lexus Extend Partnership
As it turns out, the Hybrid Living Suites were just a prelude to a more
July 24th, 2008
Hilarious Lexus IS-F Commercial with James Sloyan
This commercial featuring perpetual Lexus voice actor James Sloyan in the passenger seat of an
July 7th, 2008
Ad Age explores the Alicia Keys/Lexus sponsorship
The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age
June 19th, 2008
Lexus Video for the 2008 US Open
The 2008 US Open is being played this week, and Lexus is one of the
June 10th, 2008
Motor Trend visits the Lexus Hybrid Living Suite
Motor Trend spent some time in the Lexus Hybrid Living Suite, a suite created at
May 21st, 2008
Lexus ranked #2 Luxury Auto Brand in the USA
The Luxury Institute has released their annual report on the top prestige auto brands in
May 13th, 2008
Photos of the Lexus Hybrid Living Suites
Design blog Cool Hunting
April 18th, 2008