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Lexus LFA Commercial: Octave Harmony

There’s a new Lexus LFA commercial to watch: Although it’s strictly a remix of the previous commercial and the LFA launch video, it does a great job at explaining a key element of the LFA’s appeal — the wonderful sound of that engine.

Kevin · July 5th, 2010

Lexus LFA Scrollbroaaaar

As part of the Lexus LFA media blitz, German auto website Sport Auto received a new scrollbar: I’ve tried my best to see myself on the Sport Auto website, but to no avail — cute idea, though I wonder how well it would bear up to repeated exposure. [Via: Ads of the World]

Kevin · June 13th, 2010

Lexus LFA Commercial

Lexus USA has just put out a commercial for the Lexus LFA: It’s a nice play on the one of the inaugural LS 400 commercials (and was revisited during the LS 460 launch), and will be part of a wider campaign promoting the halo supercar. The NY Times has more details: The online elements, scheduled …

Kevin · June 1st, 2010

Sleek New IS Website from Lexus Canada

Last month, we saw behind-the-scenes footage for a new Lexus commercial featuring all versions of the IS — now here’s the finished product as part of a new IS section on the Lexus Canada website: Lots of energy to the site, and definitely worth clicking through — the video quality is just fantastic. Very sleek, …

Kevin · May 28th, 2010

Lexus RX 450h Namaqualand Commercial

Lexus South Africa continues its analogous theme with this commercial for the RX 450h, comparing it to the Namaqualand flowers found in the country: The complexity of a hybrid system working in harmony finds a beautiful analogy in nature, with the setting also providing an ecologically-minded backdrop; still, the vehicle is billed as a performance …

Kevin · April 28th, 2010

Smart Lexus IS F Commercial from Lexus South Africa

Lexus South Africa has a new commercial touting the relativistic properties of the IS F: Really enjoyed the unforgiving intelligence of this video—it’s a commercial that rewards repeated viewing with a better understanding of the science it describes. Best of all, it tied directly into the brand’s central message—very well done.

Kevin · April 20th, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …

Kevin · April 2nd, 2010

Details of the Lexus CT 200h Dark Ride

A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …

Kevin · April 1st, 2010

Lexus GS 2005 Launch Commercials

Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch: According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage …

Kevin · March 16th, 2010

Lexus: The Pursuit Continues…

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline: This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how …

Kevin · March 10th, 2010

Lexus Hybrids Commercial: Milestones

Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models: The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S. It’s also worth noting that the luxury …

Kevin · March 4th, 2010

Lexus RX Superbowl Commercial

I’m late to the party on this Lexus RX commercial that debuted at this year’s Superbowl: I’ve been driving an RX 450h for the better part of three months, and I have to admit, this commercial captures much of what my final review will focus on. The RX’s best feature is how well it fits …

Kevin · February 18th, 2010

VAISTech Releases Lexus VLine LED Lights

VAIS Technology, makers of the premier Lexus iPod integration kits, have announced that their VLine LED light kit is now for sale—here are some photos: LED daytime running lights are finding their way into all sorts of cars since Audi pioneered the look—the 2010 LS is even sporting a similar strip. Best part about these …

Kevin · February 9th, 2010

Lexus & Ryan Leslie Team up for GX 460 Ad Campaign

Lexus USA will be launching a new advertising campaign for the 2010 GX 460 during next month’s BET Honors ceremony—the commercial will feature RNB artist Ryan Leslie and has a very cinematic vibe—here’s a sneak peek: Along with the teaser clip, Lexus has released a behind-the-scenes interview with Ryan, who looks to fit the role …

Kevin · January 22nd, 2010

1993 Lexus ES Commercial: Brass Sound

Blast from the past with this 1993 Lexus ES 300 commercial: Reminds me of the ES 350 commercial that was one of Jim Sloyan’s last Lexus voiceovers—can’t help but miss his confident (and smug) tone.

Kevin · December 14th, 2009

Lexus December to Remember 2009 Commercials

The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event: I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s …

Kevin · December 4th, 2009

Lexus ES 350 Commercial: 40,000 Hours

Here’s the new commercial for the 2010 Lexus ES 350: This commercial stays with the look of the latest LS commercial, and has a “behind-the-scenes” feel. Not sure I believe that’s what the Lexus test-facilities look like, though. (A note: I recently spotted a 2010 ES at my local dealership, and was pleased to see …

Kevin · November 12th, 2009

2010 Lexus LS 600h Commercial

There’s a new 2010 Lexus LS 600h commercial from Lexus Japan: This LS features an L-Select bright-red & black interior—don’t know if that would be my first pick with a white exterior. (On a side note: Why do all the press photos & video have to feature the same color car? I certainly wouldn’t mind …

Kevin · November 5th, 2009

Lexus LS Commercial: Turntable

Loving this new Lexus LS commercial: What Lexus has achieved with the new LS is amazing, and it’s nice to see a commercial that focuses on just how exceptional a vehicle it is. As the (current) flagship model, I don’t think it gets enough attention—but then, maybe that’s the point? Oh, so subtle… [Source: Motiongrapher]

Kevin · October 27th, 2009

Lexus Announces Drive HS Winner

Lexus USA has announced the winner of their Drive HS promotion: Mr. Michael David Valletta who resides in Pleasant View, Utah, and is currently stationed at Fort Rucker, Ala., is the Grand Prize Winner of the promotion which encouraged people to post a profile and a statement about why people should vote for them on …

Kevin · October 27th, 2009

Four Lexus HS 250h Print Ads

Along with its run of commercials, Lexus USA will also be promoting the HS 250h in four print ads (click for larger images): These print ads are similar in tone to both the 2010 RX & Power of H commercials, and the equal-parts emphasis on technology and eco-friendly works very well with the HS. (John …

Kevin · September 25th, 2009

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]

Kevin · September 21st, 2009

The Tennis Ball Lexus IS 350

After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus is at it again with a yellow felt covered IS 350 for the U.S. Tennis Open: These one-off theme cars are just brilliant, what a unique way to promote a sponsorship. For more photos of the tennis ball IS, check …

Kevin · September 10th, 2009

2010 Lexus HS 250h Commercials

Lexus has just released four mini commercials for the HS 250h that highlight the sedan’s non-hybrid technologies: Additionally, there’s a full length commercial that touches on all of the technologies at once (the sound seemed clipped, though): Drawing attention to the driver aids in the HS 250h is very smart—after all, even if you subtract …

Kevin · September 10th, 2009

Lexus IS Family Commercial

This Lexus IS convertible commercial from Australia is pure fantastic: Each transition is breathtaking, and the IS-F roof popping off to make the IS-C is sensational. Loved it. (Thanks Charles!)

Kevin · August 12th, 2009

New Lexus RX 450h Commercials

With the 2010 Lexus RX 450h now available in US dealerships, it’s time for new commercials: This testimonial style commercial may be overdone, but it’s a safe and dependable choice—not unlike the RX hybrid. (Lexus looks to be staying the course with this model, and I wouldn’t be surprised if the hybrid RX outsold the …

Kevin · July 7th, 2009

Lexus HS 250h Video with Mark Templin

This latest video from Lexus USA features General Manager Mark Templin talking up the new HS 250h: A quote from the video: “I like being at Lexus because we get to try new things, we get to change the world, we get to do things the right way instead of the same old way they …

Kevin · June 25th, 2009

Lexus GS 450h Commercial from Japan

Let’s start off the week with this GS 450h commercial from Lexus Japan, brimming with the positive message “ON and GO!”: One thing I noticed is the alternative markings for the kW energy gauge: Japanese Energy Gauge North American Energy Gauge While the North American version is much more exact, the Japanese gauge gives more …

Kevin · April 27th, 2009

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …

Kevin · April 22nd, 2009

New Lexus RX Commerical: We’ve Never Been Closer

This new RX 350 commercial from Lexus Australia is an absolutely literal interpretation of the slogan “The Pursuit of Perfection”: Just what is that Lexus RX going to do when it catches perfection?

Kevin · April 20th, 2009

New Lexus LX 570 Print Ads from Australia

Took a second for me to figure out these new Australia print ads for the Lexus LX 570, be sure to click on the images for a larger version: These remind me of the previously featured LX 570 print ads from last year. [Source: Pixel Blog]

Kevin · April 14th, 2009

Lexus RX 450h Commercial from Canada

Last up is a Lexus RX 450h commercial from Canada, which also manages to feature a canine (however brief): Strange that it’s taken me so long to post this, considering that I’ve seen this commercial repeatedly over the last month or so. Filmed in Vancouver, the song is Clair de Lune by Debussy. I’m always …

Kevin · April 7th, 2009

Lexus RX 350 Commercial from the Middle East

Next up, here’s a Lexus RX 350 commercial that borders on the just-plain weird: From what I can gather, the central point seems to be that using the Remote Touch controller won’t distract away from driving, but why a coyote? (What’s funny is that this has actually happened to me, driving home late at night …

Kevin · April 7th, 2009

Lexus RX 450h Video Promo

Three Lexus RX videos to post today, let’s start with the longest: This really is an almost pitch-perfect marketing promo, and goes a long way to infusing the RXh with some real personality. Also, I’m assuming that Welcome to Forward Living will be RXh’s tagline, and this video certainly captures the sentiment. [Via: iMotor] Update: …

Kevin · April 7th, 2009

Michael Bay’s Lexus ES 330 Commercial

Loud, blurry and preposterous, this Lexus ES 330 commercial by Michael Bay would fit neatly into any one of his movies (jump to 1:02 to see the Lexus commercial directly): Somehow I doubt an airbag is going to save you from being hit by a tractor trailer.

Kevin · March 23rd, 2009

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …

Kevin · March 18th, 2009

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …

Kevin · March 16th, 2009

Sponsor Thanks

I just wanted to pass on my thanks to this month’s sponsor, VAIS Technology: VAIS Technology manufactures audio/video integration solutions for Lexus, making it possible to connect almost any media device to your vehicle. Most importantly, VAIS Tech lets you manage these devices using your standard audio controls. An ideal solution!

Kevin · February 24th, 2009

Lexus Imitates Art

Yesterday it was Lexus creating art, and today it’s Lexus mimicking art — created by Saatchi & Saatchi Singapore, these print ads depict some of the world’s most famous painting using Lexus parts (click for larger versions): If possible, I would have that Warhol inspired print blown up huge to hang it in my office. …

Kevin · February 19th, 2009

More 2010 Lexus RX Commercials

Lexus is preparing a barrage of commercials signaling the release of the new RX — first we had a set of more “traditional” commercials, and now there’s these six testimonial style videos to watch: Rear Seat Entertainment Cargo Space Airbag Voice Command Power Rear Door Intelligent Highbeams I like these significantly more when compared to …

Kevin · February 16th, 2009

Lexus HS 250h Display @ TED

TED, the annual conference where “the world’s most fascinating thinkers and doers…are challenged to give the talk of their lives” is happening this week in Long Beach, California, and Lexus has put up a display featuring an HS 250h — here’s a photo taken by Jon Wiley (It’s hard to see the image clearly here, …

Kevin · February 4th, 2009

New Lexus Power of H Commercial: Bridge

You might remember a Lexus infomercial from last December that detailed how architects were utilizing old boat shipping containers — well, the next of the series has been released and talks about the Shuto Expressway in Kyoto, Japan and how it generates electricity. You can watch here, or head over to Youtube for the HD …

Kevin · February 3rd, 2009

Sports Executives see Tiger Woods as a Lexus driver

I thought this was interesting: In the January Turnkey Sports Poll of senior level sports executives and sports owners, Lexus was named as the best fit to replace Buick as Tiger Woods’ automotive sponsor. Here’s how the voting shook out: Lexus, 27.14% BMW, 22.11% Mercedes-Benz, 12.56% Cadillac, 12.56% Jaguar, 6.03% Audi, 5.03% To be honest, …

Kevin · January 27th, 2009

Belated Lexus Christmas Commercial

It comes a little late, but this Lexus December to Remember commercial makes an interesting contrast to the other adverts that ran this season: Per usual, the music selection is fantastic, and the animation is certainly cute, but I have to admit some disappointment that the RX wasn’t actually growing underneath the bow.

Kevin · December 30th, 2008

The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H: More details on the next two parts showed up in Brandweek: “Landfill,” which is currently online at NBC.com, details Wilkinson and De …

Kevin · December 17th, 2008

Japanese Lexus IS Commercial

Surely, the main point of this Japanese IS Commercial isn’t to say that Lexus owners are vain: It certainly made me laugh — mostly because I’ve done something similar many times since getting my LS. Bonus: Be sure to check out this bizarre Toyota Corolla commercial if you get the chance.

Kevin · December 11th, 2008

Behind-the-Scenes of a New Lexus Commercial

Photographer Kyle Wong was on his way to Los Angeles’ MOCA Museum when he came across the filming of a Lexus commercial. Here’s a couple action shots: Anyone want to hazard a guess to what models these flying cars might be? Looks like a pair of GS’ to me. [Via: Flickr]

Kevin · December 10th, 2008

Lexus December to Remember 2008 Commercials

You knew it was coming — Lexus kicks offer their annual December to Remember event in the US with their Red Bow commercials. Have no fear, this year’s crop is especially excellent: Very well done. Given the economic climate and overall auto market meltdown, it’s no surprise that a slightly different tact was taken. Getting …

Kevin · November 30th, 2008

Lexus ES 350 Commercial: Cards

This new Lexus ES commercial continues the “behind every detail, there’s a detail” marketing campaign: It might not be as successful as the first riff on this theme, but the nod to the original LS champagne glass commercial more than makes up for it.

Kevin · November 17th, 2008

Lexus LS 600hL Commercial: Kite

What begins as a headscratcher ends up being a very effective commercial for some exclusive Lexus technology: My first time watching the commercial, I immediately though of one particularly weird commercial from a while back, but in actuality it was a very convincing application of the driver monitoring system. [Via: Steadywinds]

Kevin · October 13th, 2008

2001 Lexus IS 300 Commercial: Sufficiently Radical

With all the economic doom & gloom, let’s indulge in some stress of an entirely different sort: Joe’s a little too risky, if you ask me. His little move has backfire written all over it.

Kevin · October 8th, 2008

Mr. Bill Commercial for the 1999 Lexus GS 400

Keeping with the commercial I posted yesterday, this 1999 Lexus GS 400 commercial featuring Mr. Bill is in the self-same vein: I guess 1999 was the comedic years of Lexus advertising! (I’m almost surprised the commercial didn’t end like this Mr. Bill SNL skit):

Kevin · September 24th, 2008

Lexus Hybrid Advertisement Banned in UK

In a replay of last year, a Lexus RX 450h 400h advertisement has been banned by the UK’s Advertising Standards Authority: (Click for a larger version) The press ad, for the Lexus RX 400h, made the claim: “perfect for today’s climate. (And tomorrow’s) … Driving the world’s first luxury hybrid SUV makes environmental, and economic, …

Kevin · September 24th, 2008

I Dream of Jeannie Lexus RX Commerical

It’s only nine years old, but this 1999 Lexus RX commercial featuring Jeannie from I Dream of Jeannie really feels like it’s from another era entirely: Lexus’ current phase of emotionally-driven advertising is interesting and all, but there’s definitely something to be said for some straight forward throwaway humor.

Kevin · September 23rd, 2008

New Lexus LX 570 Print Ads

There’s a new set of Lexus LX 570 print ads making the rounds, and I can’t stress how impressed I am by them (click on the images below for a larger version): These ads highlight the LX’s 360° camera view, an elaborate system that even allows looking around corners. (I really like the abstract look …

Kevin · September 11th, 2008

Lexus ES 350 Commercial: Perspective

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery: I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.

Kevin · September 2nd, 2008

Lexus IS Commercial: Move as One

There’s some fairly strong imagery in this Lexus IS commercial from Australia, and it’s all vaguely biblical: I’d really like to see the creative brief on this one.

Kevin · August 6th, 2008

Lexus RX Commercial: Lift-Off

The latest in Lexus’ series of Actively Safe commercials managed to give me the creeps very effectively: No, really…where was the dog during the crash?

Kevin · July 22nd, 2008

New Lexus IS-F Commercial, Pt. 2

Here’s a new riff on the Lexus IS-F commercial we saw last week with Jim Sloyan: I have to say, I like the first one better, though it is nice to understand what Sloyan is saying this time round.

Kevin · July 17th, 2008

Ad: Lexus RX 330 “Road Optional”

As funny as it may be, I think this might be the first time I’ve seen mud on a Lexus RX ever: [Source: Coloribus]

Kevin · July 15th, 2008

Lexus LX 570 Tows a Yacht

I had a real laugh when I stumbled on this Lexus LX 570 print ad (click for a larger version): With a maximum towing capacity of 8,500lbs, I guess this might even be possible… [Via: Ads of the World]

Kevin · July 10th, 2008

Hilarious Lexus IS-F Commercial with James Sloyan

This commercial featuring perpetual Lexus voice actor James Sloyan in the passenger seat of an IS-F as Scott Pruett takes a lap around the track is just about perfect: This is a definite payoff for using the same voice actor since the very first commercials. (Anyone want to hazard a guess as to what James …

Kevin · July 7th, 2008

Ad Age explores the Alicia Keys/Lexus sponsorship

The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age has an article describing the company’s presence at the concerts: In exchange for the paid sponsorship, Lexus installed lounges at each concert, exclusive VIP areas heavy with appetizers and a bar, and randomly selected a section of the auditorium to …

Kevin · June 19th, 2008

Lexus Video for the 2008 US Open

The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …

Kevin · June 10th, 2008

Lexus RX 400h Commercial: Hybrid Drive

I’ve featured a variation of this Lexus UK commercial before, but I like the concept enough to show it again: It might be missing the rain footage of the first version, but any invisible automobile video is good by me.

Kevin · June 9th, 2008

Lexus Web Game Video

I may have linked to the Lexus Canada’s IS 350 paddleshift game last year, but it turns out I didn’t do well enough to see this secret super revving video: I’m a big fan of these types of sound visualizations, and near the end it almost looks like the inside of an engine, which in …

Kevin · June 2nd, 2008

Lexus Pebble Beach Commercial Song

There’s been a lot of interest in just what song is playing in the recent Lexus Pebble Beach commercial, so I decided to look into it. First off, here’s the song in question: As for the answer, the company responsible for the music is Robot Repair, specifically composer Kael Alden, who is also a member …

Kevin · May 16th, 2008

Lexus Commercial: Imagination is Everything

This is, without a shadow of a doubt, the weirdest Lexus commercial I’ve ever seen: A creepy man chasing a crying princess while riding a stick horse. Sure it’s a fairy tale, sure it’s a child’s imagination, but if I saw this as a kid I would have been completely freaked out.

Kevin · April 23rd, 2008

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