Lexus RX Commercial: Lift-Off

The latest in Lexus’ series of Actively Safe commercials managed to give me the creeps very effectively: No, really…where was the dog during the crash?
Kevin · July 22nd, 2008

Additional Video of the 2010 Lexus RX Prototype

Edmunds has more spy footage of the Lexus RX prototype booting its way around Nürburgring (click on the image below to be taken to the video): In their analysis, Edmunds points out the elimination of a portion of the rear side windows, which I had missed. Here’s a visual comparison: There’s definitely little deviation from …
Kevin · July 18th, 2008

Video of the 2010 Lexus RX Prototype

My least favorite German car magazine Auto Motor Und Sport has scooped up some footage of the next-generation Lexus RX making its way around Nürburgring: Can’t say this was something I would have ever expected to see, an RX on the ‘ring. One thing’s for sure, I don’t ever want to see an RX going …
Kevin · July 2nd, 2008

Lexus RX Prototype Photos, Round Two

In all the excitement of the just-seen Lexus RX prototype running the ‘Ring in Germany, I missed that Leftlane News have their own spy coverage of the next-gen crossover. I love the revised stance of the vehicle: The reduction of the rear bubble has done a lot to update the look of the RX, but …
Kevin · June 24th, 2008

2010 Lexus RX Prototype Spotted in Germany

A set of mildly-camoflagued Lexus RX prototypes have been spotted at Nürburgring in Germany, and the design is looking to be a successful merger of the current model and the LF-Xh concept shown at last year’s Tokyo Motor Show. The most obvious element taken from the LF-Xh is the smoother, more flowing shape, looking lower …
Kevin · June 23rd, 2008

Lexus Announces Assorted 2008 Prices (Plus the 2009 RX 350 Price)

Lexus has set the Manufacturer’s Suggested Retail Prices (MSRP) for an assortment of models, including the 2009 RX 350, which will skip up $100, bringing the front-wheel-drive version to $37,500 and the all-wheel-drive version to $38,900. The 2009 RX 350 is expected in dealerships by early February 2008. Other models see a price bump as …
Kevin · December 14th, 2007

Car Magazine, The Lexus LF-Xh, and Some Photoshop Fun

Car Magazine has put in their two cents regarding the design of the Lexus LF-Xh concept, and they like what they see: The concept’s exterior dimensions are similar to the RX400h’s, but crucially massaged in all the right ways to alleviate the current model’s slightly ungainly ‘body-disconnected-from-its wheels’ stance. The LF-Xh is longer and wider …
Kevin · October 25th, 2007

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
Kevin · October 18th, 2007

Another Look at the Lexus LF-Xh Interior

If not for its futuristic overtones, the interior of Lexus’ LF-Xh could almost be considered plain, but it’s actually something much more appealing, it’s simple, minimalist. I quite like it. The center console, more than anything, makes me pray that one day these types of interiors find their way into production models. There are a …
Kevin · October 12th, 2007

Insider Reveals 2009 Lexus RX Details (Including the RX-F?!)

James Fabin, Senior Product Manager for MyRide.com, has dropped some major news regarding the 2009 RX on his blog. Here’s the specifics: The 2009 RX will be offered in two versions, a five-passenger model similar to the current model, and a new seven-passenger long wheelbase model. A six-speed transmission will be standard. The RX 350’s …
Kevin · August 14th, 2007

More Information on the 2009 Lexus RX

Today is full of next-gen RX news, this time from Auto Express. There’s the rather swell artist rendering (shown above), along with some speculation on the spy shots released last week: At first glance, it looks like any other RX, but close inspection reveals that the rear lights no longer sit flush with the bodywork. …
Kevin · August 8th, 2007

2009 Lexus RX in the Wild

The redesigned Lexus RX, scheduled for release in 2009, has been caught on camera for the first time, but not without a healthy amount of camouflage cladding that’s very successful at keeping most of the particulars a secret. There are a few details that can be discerned, the most obvious being the significant drop in …
Kevin · August 8th, 2007

Spy Shots of the Next Gen RX

WorldCarFans has scored some spy shots of next generation Lexus RX SUV, which give some hints of what to expect in the vehicle’s future. Judging by the ill-fitting body panels and the extensive taping, the vehicle will be expanding in width and length. The cut bumpers and rear doors would indicate a shift in the …
Kevin · July 31st, 2007