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Additional Video of the 2010 Lexus RX Prototype

Edmunds has more spy footage of the Lexus RX prototype booting its way around Nürburgring (click on the image below to be taken to the video): In their analysis, Edmunds points out the elimination of a portion of the rear side windows, which I had missed. Here’s a visual comparison: There’s definitely little deviation from …
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2010 Lexus RX Prototype Spotted in Germany

A set of mildly-camoflagued Lexus RX prototypes have been spotted at Nürburgring in Germany, and the design is looking to be a successful merger of the current model and the LF-Xh concept shown at last year’s Tokyo Motor Show. The most obvious element taken from the LF-Xh is the smoother, more flowing shape, looking lower …
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Lexus Announces Assorted 2008 Prices (Plus the 2009 RX ...

Lexus has set the Manufacturer’s Suggested Retail Prices (MSRP) for an assortment of models, including the 2009 RX 350, which will skip up $100, bringing the front-wheel-drive version to $37,500 and the all-wheel-drive version to $38,900. The 2009 RX 350 is expected in dealerships by early February 2008. Other models see a price bump as …
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Car Magazine, The Lexus LF-Xh, and Some Photoshop Fun

Car Magazine has put in their two cents regarding the design of the Lexus LF-Xh concept, and they like what they see: The concept’s exterior dimensions are similar to the RX400h’s, but crucially massaged in all the right ways to alleviate the current model’s slightly ungainly ‘body-disconnected-from-its wheels’ stance. The LF-Xh is longer and wider …
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More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
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Another Look at the Lexus LF-Xh Interior

If not for its futuristic overtones, the interior of Lexus’ LF-Xh could almost be considered plain, but it’s actually something much more appealing, it’s simple, minimalist. I quite like it. The center console, more than anything, makes me pray that one day these types of interiors find their way into production models. There are a …
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Insider Reveals 2009 Lexus RX Details (Including the RX...

James Fabin, Senior Product Manager for MyRide.com, has dropped some major news regarding the 2009 RX on his blog. Here’s the specifics: The 2009 RX will be offered in two versions, a five-passenger model similar to the current model, and a new seven-passenger long wheelbase model. A six-speed transmission will be standard. The RX 350’s …