Lexus RX Commercial: Lift-Off

The latest in Lexus’ series of Actively Safe commercials managed to give me the creeps very effectively: No, really…where was the dog during the crash?
Kevin · July 22nd, 2008

Additional Video of the 2010 Lexus RX Prototype

Edmunds has more spy footage of the Lexus RX prototype booting its way around Nürburgring (click on the image below to be taken to the video): In their analysis, Edmunds points out the elimination of a portion of the rear side windows, which I had missed. Here’s a visual comparison: There’s definitely little deviation from …
Kevin · July 18th, 2008

Video of the 2010 Lexus RX Prototype

My least favorite German car magazine Auto Motor Und Sport has scooped up some footage of the next-generation Lexus RX making its way around Nürburgring: Can’t say this was something I would have ever expected to see, an RX on the ‘ring. One thing’s for sure, I don’t ever want to see an RX going …
Kevin · July 2nd, 2008

Australia gets a Lexus RX 350 Special Edition

In preparation of winter, Australia is getting a special edition of the Lexus RX 350 perfectly suited for the colder months. Here’s a breakdown of the particulars: Added extras include bespoke 18-inch shadow chrome alloy wheels, three unique exterior colours – including Arctic Blue, Burgundy and Onyx carbon – and an accessories pack featuring roof …
Kevin · June 26th, 2008

Lexus RX Prototype Photos, Round Two

In all the excitement of the just-seen Lexus RX prototype running the ‘Ring in Germany, I missed that Leftlane News have their own spy coverage of the next-gen crossover. I love the revised stance of the vehicle: The reduction of the rear bubble has done a lot to update the look of the RX, but …
Kevin · June 24th, 2008

2010 Lexus RX Prototype Spotted in Germany

A set of mildly-camoflagued Lexus RX prototypes have been spotted at Nürburgring in Germany, and the design is looking to be a successful merger of the current model and the LF-Xh concept shown at last year’s Tokyo Motor Show. The most obvious element taken from the LF-Xh is the smoother, more flowing shape, looking lower …
Kevin · June 23rd, 2008

Lexus ES & RX Pebble Beach Commercial, plus Pricing

Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube: Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430. The other news …
Kevin · March 14th, 2008

Lexus UK updates RX Entertainment Package

Lexus UK has debuted an upgraded backseat entertainment package for the RX called ICE, which is short for In-Car Entertainment. It consists of two eight-inch LCD screens with an integrated DVD player, USB and SD card readers, plus more: Two pairs of infrared headphones are provided, which are about 20 per cent smaller than before, …
Kevin · February 28th, 2008

2009 Lexus RX now on Lexus USA Website

The 2009 Lexus RX is now on the Lexus USA website, which should put all the rumors of an impending redesign to rest. The only difference from 2008, it seems, is the addition of the Pebble Beach edition, which brings with it the Truffle Mica exterior color, a limited edition 18″ wheel design, chrome grille …
Kevin · February 14th, 2008

Pebble Beach Editions for the Lexus ES, RX and LS Models

Once solely reserved for the SC 430, Lexus announced today at the Chicago Auto Show that three more models will be available in the Pebble Beach Edition. It starts with the release of a PBE RX 350 in mid-February, followed by an ES 350 in March and a LS 600hL sometime in the fall. Here’s …
Kevin · February 6th, 2008

Lexus Announces Assorted 2008 Prices (Plus the 2009 RX 350 Price)

Lexus has set the Manufacturer’s Suggested Retail Prices (MSRP) for an assortment of models, including the 2009 RX 350, which will skip up $100, bringing the front-wheel-drive version to $37,500 and the all-wheel-drive version to $38,900. The 2009 RX 350 is expected in dealerships by early February 2008. Other models see a price bump as …
Kevin · December 14th, 2007

Car Magazine, The Lexus LF-Xh, and Some Photoshop Fun

Car Magazine has put in their two cents regarding the design of the Lexus LF-Xh concept, and they like what they see: The concept’s exterior dimensions are similar to the RX400h’s, but crucially massaged in all the right ways to alleviate the current model’s slightly ungainly ‘body-disconnected-from-its wheels’ stance. The LF-Xh is longer and wider …
Kevin · October 25th, 2007

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
Kevin · October 18th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …
Kevin · October 17th, 2007

Another Look at the Lexus LF-Xh Interior

If not for its futuristic overtones, the interior of Lexus’ LF-Xh could almost be considered plain, but it’s actually something much more appealing, it’s simple, minimalist. I quite like it. The center console, more than anything, makes me pray that one day these types of interiors find their way into production models. There are a …
Kevin · October 12th, 2007

Behind-The-Scenes of a New Lexus RX Commercial

Yesterday, I received an anonymous email containing photos from the production of a new RX commercial being filmed in Los Angeles, with the following information: The commercial filmed in Los Angeles in August and will feature the giant pages of a pop-up book being operated by actors playing stage hands.  I believe the ad is …
Kevin · September 20th, 2007

Insider Reveals 2009 Lexus RX Details (Including the RX-F?!)

James Fabin, Senior Product Manager for MyRide.com, has dropped some major news regarding the 2009 RX on his blog. Here’s the specifics: The 2009 RX will be offered in two versions, a five-passenger model similar to the current model, and a new seven-passenger long wheelbase model. A six-speed transmission will be standard. The RX 350’s …
Kevin · August 14th, 2007

More Information on the 2009 Lexus RX

Today is full of next-gen RX news, this time from Auto Express. There’s the rather swell artist rendering (shown above), along with some speculation on the spy shots released last week: At first glance, it looks like any other RX, but close inspection reveals that the rear lights no longer sit flush with the bodywork. …
Kevin · August 8th, 2007

2009 Lexus RX in the Wild

The redesigned Lexus RX, scheduled for release in 2009, has been caught on camera for the first time, but not without a healthy amount of camouflage cladding that’s very successful at keeping most of the particulars a secret. There are a few details that can be discerned, the most obvious being the significant drop in …
Kevin · August 8th, 2007

Wild (but Formal) Japanese Commercial for the RX 300/Harrier

I’m unsure exactly how this commercial would have been pitched, “You see, there’s this lion-man, ok, and he rescues this damsel in distress, all while driving a Harrier! Wild but Formal!”: Seriously, a lion-man? (Thought it was very cool to see a body kit advert at the end of the commercial, though.)
Kevin · August 7th, 2007

Mitsuoka Orochi, The Japanese Mutant Supercar

At first glace, the Mitsuoka Orochi may seem like the Japanese answer to Ferrari, but there’s an unflattering surprise under the hood, the car is powered by a Lexus 3.3-litre V6 engine. With only 231bhp and 327Nm of torque, it’s a powerplant that has no business being in a car with such wild style. This …
Kevin · August 3rd, 2007

The Driving Woman Reviews the 2008 RX 350

It’s no secret that Lexus’ RX SUV is a hit with women drivers, so the fact that The Driving Woman’s review of the 2008 RX 350 is so positive really doesn’t surprise me: The first time I drove a Lexus SUV, I was so excited that I decided to put on red lipstick at a …
Kevin · July 31st, 2007

Spy Shots of the Next Gen RX

WorldCarFans has scored some spy shots of next generation Lexus RX SUV, which give some hints of what to expect in the vehicle’s future. Judging by the ill-fitting body panels and the extensive taping, the vehicle will be expanding in width and length. The cut bumpers and rear doors would indicate a shift in the …
Kevin · July 31st, 2007

Andy Rooney Tracks Down His Old Lexus

When I started this site, never did I think I would see the day where I’d be writing about Andy Rooney, but the world’s a funny place, and I go where the Lexus news takes me. I’m sure that most people, after selling or trading in a car, have wondered where it ended up, who …
Kevin · July 24th, 2007

Hyundai’s Veracruz vs. RX 350 Commercial

Hyundai has taken Motor Trend’s rather irksome comparison of the new Veracruz and the Lexus RX350 and ran with it, producing this cute but flawed commercial: Now, Hyundai can’t be faulted for wanting to draw attention to the Motor Trend results, but is it really a smart idea to celebrate the copycat styling of the …
Kevin · July 21st, 2007

The RX That Never Got a Chance

The transport of vehicles worldwide is not without its casualties, as this RX had to learn the hard way: You can see more photos of the destruction over at English Russia, if you’re feeling particularly sadistic. Update: The full story has appeared in English Russia’s comments section: Ten new Toyota vehicles with a value of …
Kevin · June 28th, 2007

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …
Kevin · June 21st, 2007

Flickr Find: The RX 350 @ Night

I’m always scoping out Flickr for any great Lexus photos, but rarely do I ever see one with the vehicle in motion — not so today, Flickr user Christopher_Holden has a beauty of a shot, at night no less:
Kevin · June 14th, 2007

RX Models Finish High in Consumer Reports SUV Rankings

Both of Lexus’ current RX models ranked in the top four of Consumer Reports latest SUV rankings, with the RX400h coming in second and the RX350 tying the Acura MDX for third. Considering that the Highlander Hybrid took the number one spot, Toyota practically swept the Consumer Reports rankings. Not a bad result, though they …
Kevin · June 5th, 2007