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1996 Lexus LX 450 Commercial with a Surprise Twist

It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial: “It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought …
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Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …
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Lexus’ LX 570 Presentation Videos

The Auto Network has posted up the full LX 570 presentation given by Lexus to the press in late 2007, and it’s a incredible collection of facts and information, detailing every aspect of the vehicle, from its technical specifications to its marketing plan. The first part is a general overview of the LX 570, presented …
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Car & Driver Previews the 2008 Lexus LX 570

Car & Driver has posted up their preview of the upcoming Lexus LX 570, which will include a feature I don’t recall reading about: The permanent four-wheel drive incorporates an electronically locking center differential and brake-based limited-slip traction assist. Toyota has developed “crawl control,” a low-speed, off-road cruise control. Up to 10 mph, the desired …