The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.
I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was […]