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Lexus News: Lexus CTh: First Generation

Exclusive Interview with Lexus CT 200h Chief Engineer


Although I wasn’t able to attend the Geneva auto show and see the Lexus CT 200h debut in person, I did get a very special chance to virtually interview the two men central to the creation of Lexus’ new hatchback model. By way of the good folks at Lexus Europe, I sent questions by email […]

Details of the Lexus CT 200h Dark Ride


A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not […]

Lexus CT 200h Color Options


The Lexus CT 200h color options have been revealed today as part of the hatchback’s new mini-site—first off, here are the exterior colors: There are seven exterior colors in total: Starfire Pearl, Obsidian, Daybreak Yellow Mica, Smoky Granite Mica, Brown Spice Mica, Tungsten Pearl, & Matador Red Mica. Then there are the interior colors: The […]

Lexus CT 200h Dark Ride Trailer


In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT […]

More Lexus CT 200h Details


The Lexus CT 200h will have its North American debut at next week’s NY Auto Show, and to promote the fact, Lexus issued a press release that highlights some interesting information: The CT 200h will go on sale in the U.S. in early 2011. As part of an integrated launch in the U.S., Lexus will […]