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Lexus News: Lexus CTh: First Generation

Details of the Lexus CT 200h Dark Ride


A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not […]

Lexus CT 200h Color Options


The Lexus CT 200h color options have been revealed today as part of the hatchback’s new mini-site—first off, here are the exterior colors: There are seven exterior colors in total: Starfire Pearl, Obsidian, Daybreak Yellow Mica, Smoky Granite Mica, Brown Spice Mica, Tungsten Pearl, & Matador Red Mica. Then there are the interior colors: The […]

Lexus CT 200h Dark Ride Trailer


In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT […]

More Lexus CT 200h Details


The Lexus CT 200h will have its North American debut at next week’s NY Auto Show, and to promote the fact, Lexus issued a press release that highlights some interesting information: The CT 200h will go on sale in the U.S. in early 2011. As part of an integrated launch in the U.S., Lexus will […]

Lexus CT 200h Targets Audi A3 Rival


More information about the Lexus CT 200h has emerged from its Geneva debut—according to Car Dealer Magazine and Just Auto, Lexus surveyed customers across Europe, including drivers in Germany, France and Italy, and the Audi A3 emerged as the benchmark, with Europeans preferring it over the BMW 1-series. Considering this, the CT 200h was designed […]