Did a little digging...trying to see if this was posted before but didn't.In some ways, Hyundai "out-LS'ed" the LS with the G90: It's more traditional, comfortable, has a smooth V8, is relatively no thrills and serves old school luxury.
This happened just as Lexus changed their core strategy with the 5LS: coupe-like fastback shape, one (large) wheelbase, a more intimate cockpit with less interior room, sportier chassis, turbo V6 and a different attitude.
Kind of funny how Lexus vacated the "traditional luxury flagship" space almost seamlessly as Genesis entered it.
Over the course of three decades, Lexus has accomplished remarkable feats in the U.S. marketplace. While the modern luxury landscape proves how challenging it is for a (non-Tesla) upstart such as Genesis to garner even an ounce of market share, Toyota’s premium brand generated relatively high...