With a generally well reviewed, good looking initial lineup of three cars, SUVs in the pipeline, “come to your home” servicing, good warranties, aggressive pricing and thoughtful perks like no charge GPS updates (are you listening Lexus?) I have to think Genesis will have an impact on the Luxury market. My question for your comment is “who will they steal their share from and how likely will it be Lexus?”. Personally, I don’t think Lexus is as vulnerable as some other brands with less loyalty and less reliable reputations. Accordingly, maybe brands like Lincoln, or even Acura may get hit harder.