Which was your favorite Lexus Super Bowl Commercial?

[flipside909]

Which one was your favorite?

 

[corradoMR2]

From top ranked to lowest (though first two are a tie really):

1. GS
2. RC
3. LS
4. NX

Too bad we don't get to see them in Canada. We got a few Camry and F150 commercials which were fine.

 

[mikeavelli]

From top ranked to lowest (though first two are a tie really):

1. GS
2. RC
3. LS
4. NX

Too bad we don't get to see them in Canada. We got a few Camry and F150 commercials which were fine.

I agree with this order...the GS had a real wow factor to me, the RC was cool..the LS is actually an older commercial no?

 

[krew]

Huge fan of the RC commercial -- the GS with the dusty L badge was cool, but didn't like how the driver cut off the other vehicles.

 

[oem_is300]

The RC commercial was really cool. I really liked the drift at the end with the full size and remote control RC.

 

[GSCT]

I think the GS is best - the logo reveal at the end was just super.

 

[Chase C.]

Sat around the 80 inch with a bunch of my buddies to watch the game, and at both of Lexus' prime time commercials I'm just yelling at all them to watch it and they're like "Chill dude it's just a Lexus commercial"... I almost had a breakdown lololol
Also pretty amazing that the RC had the highest percentage in jump for interest according to KBB.
Last thing, did anyone freak-out when they saw the new Maxima appear in that Nissan commercial? As much as I dislike Nissan, I think it was genius what they did revealing it there.

 

[Gecko]

Just read it - RC had the most interest on KBB. I'll have the AutoTrader stats soon

Lexus RC 350 Super Bowl XLIX Commercial Scores Highest In Consumer Interest, According To Kelley Blue Book
BMW i3, Mercedes-Benz AMG GT Also Among Top Three Models;
Kia Steals the Show in KBB.com New-Car Searches of All Advertised Brands

IRVINE, Calif., Feb. 2, 2015 /PRNewswire/ -- The Lexus RC 350 increased 1,820 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl® XLIX, according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.

Several other luxury models, including the BMW i3 and Mercedes-Benz AMG GT, helped round out the top three models with the largest percent increases on KBB.com, gaining 1,131 percent and 950 percent respectively.

"Lexus used its new performance car's name, the RC 350, to inspire a commercial with playful themes and engaging visual appeal. The automotive ballet between real and remote-controlled Lexus coupes drove the largest increase in model-level activity at KBB.com," said Karl Brauer, senior analyst for Kelley Blue Book's KBB.com. "BMW's i3 also saw a more than 1,000 percent increase in shopper behavior with its spot that played off the cutting-edge nature of its all-electric model. The Mercedes-Benz AMG GT, Jeep Renegade and Chevrolet Colorado rounded out the top five increases in model activity, while ads for the new Lexus NX and Toyota Camry saw only slight increases in user activity."

Percent Increase of KBB.com Searches for Big Game Advertised Models1

Model

Percent

Lexus RC 350

1,820%

BMW i3

1,131%

Mercedes-Benz AMG GT

950%

Jeep Renegade

500%

Chevrolet Colorado3

370%

Nissan Maxima

229%

Kia Sorento

225%

Fiat 500X

113%

Dodge Challenger

106%

Lexus NX

48%

Toyota Camry3

20%

"Most new models, with the exception of the Lexus NX, saw increases of more than 100 percent after the ads aired," said Arthur Henry, senior manager of Market Intelligence for Kelley Blue Book's KBB.com. "The popular crossover/SUV segment, which included spots from models like the Lexus NX, Fiat 500X, Jeep Renegade and Kia Sorento, accounted for more than a third of the models advertised."

Kia earned the greatest percent increase of KBB.com new-vehicle searches following its Super Bowl ad airing with a 68 percent increase, followed closely by Dodge at 62 percent with help from its "Wisdom" commercial and Fiat with its edgier "Blue Pill" spot.

Percent Increase of KBB.com Searches for Big Game Automaker Advertisers2

Brand

Percent

Kia

68%

Dodge

62%

Fiat

52%

Nissan

45%

Jeep

43%

Mercedes-Benz

35%

BMW

32%

Chevrolet4

32%

Toyota4

16%

Lexus4

6%

"From a brand perspective, Kia's commercial for its new Sorento stuck with traditional components, including a famous actor, compelling imagery and inspired comedy. This recipe gave Kia the biggest lift in brand activity on KBB.com," said Brauer. "Humor and creative imagery helped Dodge and Fiat earn a similarly large bump in their brands' activity, while the more eclectic commercial styles used by Lexus and Toyota may have improved each brand's image, but it did little to increase buyer interest."

To discuss this topic, or any other automotive-related information, with a Kelley Blue Book analyst on-camera via the company's on-site studio, please contact a member of the Public Relations team to book an interview.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

1The percent increase of the model's new-car searches on KBB.com during the hour the ad aired compared to the hour before the ad aired.
2The percent increase of the brand's new-car searches on KBB.com during the hour the ad aired compared to the hour before the ad aired.
3The average of all commercials aired for this model during the Big Game.
4The average of all commercials aired by this brand during the Big Game.

Super Bowl is a registered trademark of the National Football League
[/quote

 

[krew]

An impressive result, @Gecko -- I could see how that ad would generate tonnes of interest.

 

[corradoMR2]

Just read it - RC had the most interest on KBB. I'll have the AutoTrader stats soon

My one criticism is how "boat-like" the real RC looks at the end doing the drift with its "floaty" suspension compared the RC RC cars (pun intended), but otherwise WOW .

 

[corradoMR2]

Huge fan of the RC commercial -- the GS with the dusty L badge was cool, but didn't like how the driver cut off the other vehicles.

But wasn't that part of the message? LOL

 

[Chase C.]

I'm kind of surprised that Lexus didn't have an ad for the RC F, yet used the RC RC-F in the commercial and the RC 350 F-Sport as the real one. I get they were advertising to a larger market with the F-Sport, but I would've loved to see the real F out there. Maybe next year we'll see one with the RC-F and GS-F together

 

[oem_is300]

@Chase C. I agree, and thought it was interesting they were advertising the RC350 alongside the RC-F RC, but it still made for a really cool commercial and there were probably a lot of people that may not have noticed the difference (just saw a mini blue RC)

 

[krew]

@Chase C. & @oem_is300 -- absolutely agree. That's what stood out most with the commercial, though my understanding is that the real car video needed to be shot very fast in order to make it into the Superbowl rotation.

It was a total rush job, which makes it even more impressive.