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Lexus USA has started off the new year with an onslaught of commercials for the updated IS sedan — there’s six in all, for all walks of life:
From the press release:
Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile. Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.
To ensure connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.