Toyota Remains Committed To Sedans, Says There Is Still A Market For Them | Carscoops
Toyota doesn't have any plans to cut their sedan lineup as of now
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I believe that it is a good idea to remain committed to selling sedans (cars) rather than selling only light trucks, as Chevrolet, Buick and Ford have done. While I understand why GM and Ford decided to give up on sedans, I believe that in the long term, it will hurt; any Ford buyer (for example) looking to replace a Fusion or Focus with another car will be forced to shop elsewhere and Ford may lose that buyer forever.During a panel discussion at Toyota Motor’s North American HQ in Texas, officials reiterated their commitment to sedans at a time when consumers are buying trucks and SUVs in increasing numbers.
In particular, they said investing in sedans is a “good” long term decision as there is and will still be a market for sedans in the future. Officials went on to note that while sedan sales have fallen in the past few years, they seem to have stabilized a bit.
Toyota also stands to benefit from the death of competing sedans such as the Chevrolet Cruze and Impala, Ford Focus and Fusion, and Mazda6 – just to name a few. In essence, the sedan market could consolidate around the remaining entries and this could help to further stabilize sales.
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At the end of the day, there are consumers who like sedans and aren’t interested in buying crossovers. There might not be as many of them as there used to be, but they exist and Toyota wants to have something that appeals to them.
I don't know what this means but I hope that Toyota will not give up selling the Corolla, Camry (or ES for that matter) in North America.While officials admitted there could be changes to the sedan portfolio in the future, nothing has been decided as of yet. Furthermore, the company is happy having a roughly 20% share of the car market in the United States.