Toyota EV/eTNGA Rumor Thread

NXracer

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With the EV push from Toyota starting, I wonder how the marketing PR team is gonna spin its wheels? The battery degradation profile is going to be a thing, evident by the BZ video.

Is Toyota considering shifting away from "reliability" as its key claim to fame with the inherent or will they double down on how not only are their batteries more reliable then the competition *cough cough* LG/GM but overall build quality?

Most automakers are unable to market outright Safety and Driver Assist with Tesla so thats off the list.
 

spwolf

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With the EV push from Toyota starting, I wonder how the marketing PR team is gonna spin its wheels? The battery degradation profile is going to be a thing, evident by the BZ video.

Is Toyota considering shifting away from "reliability" as its key claim to fame with the inherent or will they double down on how not only are their batteries more reliable then the competition *cough cough* LG/GM but overall build quality?

Most automakers are unable to market outright Safety and Driver Assist with Tesla so thats off the list.

battery degradation is real thing, so it is like reliability.
Also, winter range.

I have no doubt that Toyota Safety Sense 3.0 is actually safer than Tesla's thing, but it is impossible to market that. You get to learn it as driver.
 

LS500-18

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battery degradation is real thing, so it is like reliability.
Also, winter range.

I have no doubt that Toyota Safety Sense 3.0 is actually safer than Tesla's thing, but it is impossible to market that. You get to learn it as driver.
I've owned and drove 2 Teslas for 6 years. Autopilot is excellent at lane centering. The rest is marketing hype, the other manufacturers are real darn close to what Tesla delivers but they're marketed as a variety of other things without the cool, catchy name. The other things are easy - lane departure warning / action, adaptive cruise, etc. My Toyota products have superior blind sport warning compared to Tesla's implementation. And I have front and rear cross traffic alert in my LS that Tesla doesn't offer.

Yes winter range bites, I didn't have the heat pumps in my Model S's so I would see 25 to 50% loss in range in extreme cold. Degredation is a VERY real thing too. So is slowing down supercharging speed via an over the air software update.
 

NXracer

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battery degradation is real thing, so it is like reliability.
Also, winter range.

I have no doubt that Toyota Safety Sense 3.0 is actually safer than Tesla's thing, but it is impossible to market that. You get to learn it as driver.
I guess if the competition is the Chevy/Bolt I guess battery reliability is a marketing slam dunk. But with more established players in the space such as Tesla is TMC really going to go market battery degradation?

Lexus Safety Sense 3.0 agreed is not marketed well, but even on a technical standpoint I don't see anyone having a more refined Level 2 system then Tesla.
 

ssun30

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With the EV push from Toyota starting, I wonder how the marketing PR team is gonna spin its wheels? The battery degradation profile is going to be a thing, evident by the BZ video.

Is Toyota considering shifting away from "reliability" as its key claim to fame with the inherent or will they double down on how not only are their batteries more reliable then the competition *cough cough* LG/GM but overall build quality?

Most automakers are unable to market outright Safety and Driver Assist with Tesla so thats off the list.
It's very hard to market battery reliability because these battery cells are not made in-house. And they can't really prove the batteries are reliable before a BZ4X gets to 300k km. Their ICEV/HEVs get the reputation because millions of people over decades have had lots of mileage on these cars.
 

NXracer

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It's very hard to market battery reliability because these battery cells are not made in-house. And they can't really prove the batteries are reliable before a BZ4X gets to 300k km. Their ICEV/HEVs get the reputation because millions of people over decades have had lots of mileage on these cars.
But if not reliability what are they gonna go with? The other avenue would be the "selling a lifestyle" ala easy of transition I guess. If your are currently in a rav4 the cost savings, I guess a rehash of what they did with the original Prius instead this time with a battery only?
 

NXracer

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So whats the take on mass production of SSB from Toyota currently?
I ask since the mass production of SSB tech last being forecasted (at least publicly) 10 years from Toyota, while QuantumScape is supposedly 2 years away (launch) while full scale is 5 years away.
 

shizhi

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ssun30

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I wonder how true this is.

That is old news. The 290D 'Toyota-BYD SML-H+' sedan was picked up by Chinese media two years ago. Toyota also revealed the roadmap earlier this year. It could simply be a rebadged Qin Pro EV.

Its description of BYD's operating model is mostly correct. Toyota was originally quite impressed by how they could put together a relatively complete hybrid package when the Qin PHV was introduced, but dismissed its poor NVH and quality control. As a Qin owner for a year I can confirm it's very true.

What made Toyota commit to a long-term relationship is exactly the blade LFP battery. It's by far the safest battery design on the market. However they need to solve LFP's low-temperature operability problem.