Toyota Chairman on the Future of Electric Cars

krew

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Here's a Nikkei Asian Review interview with Toyota Motor Chairman Takeshi Uchiyamada on the future of fuel -- interesting read.

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FRANKFURT, Germany – Automakers will be hard-pressed to make money if the world moves too fast toward electric vehicles, Toyota Motor Chairman Takeshi Uchiyamada suggests.

Toyota and such players as Honda Motor have bet on hydrogen fuel cell cars as the likely mainstay of next-generation environmentally friendly vehicles. They are now being forced to change development tactics as electrics have eclipsed fuel cell cars in the market.

Still, Toyota sees a future for hydrogen technology a decade or so down the road, said Uchiyamada, a leading light behind the Prius hybrid.

The chairman recently sat down with The Nikkei to discuss Toyota’s strategy for environmentally friendly autos. Excerpts from the conversation follow.

Q: The Hydrogen Council, of which Toyota is a member, has said hydrogen as a fuel could account for 20% of the global reduction in carbon dioxide emissions by 2050.

A: Hydrogen will certainly play some future role, and revamping infrastructure will be essential when it does. With the heavy investment needed, a “hydrogen society” won’t be realized unless embraced by the public. Countries need to lay out specific timelines for implementation and follow them.

Q: Do you anticipate momentum toward popularizing fuel cell vehicles will grow once infrastructure has been put in place to support electric vehicles?

A: Efforts to produce a greater share of energy from such renewable sources as wind and solar will pick up speed as a means of reducing CO2 emissions. Hydrogen can be used to store and transport this renewable energy.

If electric vehicles catch on too quickly, most automakers won’t be able to turn a profit. That’s true of Toyota as well, though we should be able to turn out just enough of the vehicles to stay in line with regulations.

Q: Not even Toyota will be able to stay profitable?

A: No company will. Electric vehicles need around five times the battery capacity of hybrids. The Prius Plug-in Hybrid has around three times the typical capacity, and handling the cost increases involved there has been hard enough.

Q: Some envision electric vehicles accounting for 30% of new-car sales in 2030.

A: That’s too soon. Toyota sells 9 million vehicles a year, and 1.4 million of them – 15% – are hybrids. It took us 20 years to get to this level. I think 30% electric by 2030 is impossible. It might happen if every country were to go all-out on regulation, but this would create chaos and make consumers unhappy.

Many problems still need solving: range, charging time, battery life. We’re working on a solid-state battery, but not even this would be enough. There will never come a time when all cars are electric.

Q: When will fuel cell vehicles take off?

A: I have a feeling the shift is going to happen around 2030. That’s 10 years from when China’s regulations [setting sales quotas on] new-energy vehicles enter into full force in 2020. The grand experiment in electric vehicles will have settled, and hydrogen fueling stations will be up and running to some extent. Fuel cell vehicles will be in their second or third generation. After all, not even the Prius, which I handled personally, sold well in its first generation.

But certainly, vehicles with only internal combustion engines will fade away – bringing fuel costs and emissions down to ideal levels would be difficult and very costly. Hybrids and plug-in hybrids will be the mainstream for a long time to come.

Q: Toyota is building up its own electric-vehicle development unit.

A: Charging stations are popping up more quickly than hydrogen fuel stations in places like China and California, and so we’ve launched a company with Mazda and Denso to develop shared modules for electric vehicles. Sharing core components will also help keep costs low, given that electric-vehicle sales are still relatively slim. We hope to keep the company nimble, like a startup would be.

Q: Are Toyota’s plans for fuel cell vehicles in the Lexus luxury car brand and other projects going as expected?

A: Various plans could shift slightly. It’s not as though we’re tossing fuel cells to the back of the line, but we have quite a number of things to try.

We’re putting more weight on commercial vehicles – buses and trucks – than before. We’re working with Seven-Eleven Japan on small-scale deliveries using fuel cell vehicles. We built a fuel-cell-driven trailer truck in California. These all showcase the trademark noiseless drive of fuel cell vehicles.
 

Levi

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I admit I like what Tesla is doing - pushing for battery electric cars - but am also aware of the BEV hype. It is however erroneous to blame all this hype on Tesla fans. Tesla is doing what they have decided to do and is faithful to their promised objectives. It is a fact that there are customers that want and can live with the current limitations of BEVs. More often than not, the price of BEVs is the issue, rather than BEVs limitations.

The "desire" of Tesla fans for Tesla Inc. to be the disruptor in the automotive industry and thereby bankrupt or displace the current incumbent players is understandable, primarily because of the customers' feeling of being milked by car companies for a long time.

I do not remember the term used for basic technologies, that impact a wide spectrum of industries, of the main technologies that permit the development of even more technologies. One example is individual wheel braking system, that has allows to be used for many different purposes, ABS, ESC, TC, etc...
But the overall sentiment (true or not) is that carmakers have been resting on their laurels. With all the hype surrounding AVs, if they are not here within 10 as carmakers claims, there is going to be a lot of disappointment. Such disappointment is felt with regard to BEVs, and the feeling is that it all moves slowly, whether there is a legitimate reason or simple corporate resistance because of a different internal agenda.

The endless BEVs PR (specially by powerful German car makers) and contradictory promises by political bodies ads confusion and rubs salt into the wound. Industry outsiders (customers mostly) do not know all the details and what the real hurdles are, it is difficult if not impossible to know the truth. The yet small but very loud group of BEV advocates, has a quite some influence, which unfortunately is a double edged sword. Carmakers end up lying a lot with their BEV PR, and this has a negative impact, because it divides various groups of customers and blurs the lines between facts and fiction.

Although BEVs are what is talked about, and no company wants to be left behind, some issues are real. They can be overcome, but the alternatives are no more noticeable by the public. I actually approve how Toyota and Hyundai handle the dilemma, compared to Germans. Right now, there are issues on both sides of the alternative, and while it is not publicly proclaimed, Toyota, Hyundai, Audi, BMW, Mercedes and GM are still working on HFCEVs. Last example is Toyota's hydrogen ship (https://www.motoringresearch.com/car-news/toyota-hydrogen-powered-ship/).

The lack of transparency is hurting rational and educated understanding of the situation by the public and the governing bodies. Secrecy because of rivalry does not improve the situation.

The development of autonomous vehicles is probably impacting the development of alternative powertrains, because the fight for carmakers is happening at two fronts, yet one front can not not exist if the other does not. AVs cannot be viable if they are not powered electrically (BEV or HFCEV) and if they are too expensive. This situation might impact fast development, which will further upset the public.

I think it is high time to lay down the cards on the table. 2020 is approaching, but there is yet no change in sight.