Toyota 2019 sales in China

Joaquin Ruhi

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Toyota China gears up to adapt "best practices" from the U.S.:

April 21, 2019
Toyota: Export U.S. best practices to China
HANS GREIMEL - Automotive News

SHANGHAI — For Toyota in China, the new mantra is learn from America to beat America.

Toyota Motor Corp. is now benchmarking its own U.S. success story in an effort to repeat the winning formula in the world's biggest auto market. Toyota's goal is for its China business to someday surpass its U.S. business as the automaker's volume leader, said Dong Changzheng, executive vice president of Toyota's China operation.

"This is what we are working hard on," Dong said last week at the Shanghai auto show.

Toyota's focus comes as the China market increasingly tops the sales charts for other Japanese automakers. As early as 2017, Mazda Motor Corp. and Mitsubishi Motors Corp. sold more vehicles in China than in the U.S., where both companies have toiled for decades.

Nissan also sells more in China, and Honda is now on the cusp of doing so.

But for Toyota, China is still the third-biggest market and sales have a long way to go to catch up with U.S. retailers. Dong expects Toyota's sales in China to expand 8 percent to 1.6 million vehicles in 2019, compared with 2.43 million U.S. sales last year, and 1.89 million in Japan.

Dong said Toyota China is studying Toyota Motor North America's best practices to quickly catch up, including the unit's reliance on localized product development and better dealer operations.

"I see the benchmark as North America," Dong said.

"Products in the North American market were mainly developed by North America. So r&d has been heavily localized," he said. The China operations have an opportunity to take the lead in developing vehicles for the local market, especially EVs, he added.

China also wants to absorb more ideas on customer service.

One opportunity is in loaner cars. Dealers in China typically don't provide customers with free loaner cars when they bring vehicles in for service, Dong said.

"In the future, we will further learn from North America," Dong said. "It takes time to develop best practices."
https://www.autonews.com/shanghai-auto-show/toyota-export-us-best-practices-china
 

flexus

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April
Toyota 142600 +19.9% (+10.6% YtD)
Nissan 121554 -2.9% (+0.9 YtD)
Honda 125407 +24.1% (+14.6% YtD)
Mazda 16919 -31.2% (-32% YtD)
Why Mazda is falling so hard?
 

ssun30

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Why Mazda is falling so hard?
It's not just Mazda that is failing hard. The market is getting increasingly polarized due to the market crash. It's Toyota that's doing unexpectedly well. Nissan remains flat because they sell nothing but cheap shitboxes. Honda's growth is more of a recovery from the Oil Gate debacle than true growth (i.e. they did really badly last year).
 

flexus

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It's not just Mazda that is failing hard. The market is getting increasingly polarized due to the market crash. It's Toyota that's doing unexpectedly well. Nissan remains flat because they sell nothing but cheap shitboxes. Honda's growth is more of a recovery from the Oil Gate debacle than true growth (i.e. they did really badly last year).
How is Leaf and Sylphy EV performing in China?
 

ssun30

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April wholesale figures. The format is given by [ranking within the brand] [rank in the overall market] [Model] [JV Partner] [Sales] [Y2Y]
1. (2) Corolla (F) 30,403 +32.9%
2. (17) Levin (G) 15,077 -3.2%
3. (19) Camry (G) 14,079 +21.5%
4. (37) RAV4 (F) 11,150 -5.0%
5. (61) Highlander (G) 7,502 -17.8%
6. (79) Vios Sedan (F) 6,264 +49.2%
7. (80) Avalon (F) 6,241 -
8. (121) C-HR (G) 4,038 -
9. (124) Izoa (F) 3,913 -
10. (127) LC Prado (F) 3,837 +45.1%
11. (183) Vios FS Hatch (F) 2,135 +21.8%
12. (207) Crown (F) 1,814 -37.0%
13. (213) Yaris L Hatch (G) 1,682 -51.3%
14. (271) Yaris L Sedan (G) 922 -72.9%

Camry sales not as hot as previous months due to strong recovery by the Accord and launch of the Avalon. The Avalon is doing great at 6k+ considering it only has a half lineup at launch (missing the 2.0L and intermediate trims for the 2.5 and the hybrid).
 

Ian Schmidt

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According to the Google Translate app on my phone, top6 on the first list is Toyota Camry, and #2 on the second list is Buick. #1 doesn't translate (it comes up as "of mass", and on the first list #2 is the "of mass Polo").
 

Ian Schmidt

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Wouldn't that be the Volkswagen Polo?
What threw me off is that VW translates plainly in #8 and #9 ("Volkswagen Golf" and "Volkswagen Passat", respectively). Although the first two characters seem to be the same in all cases (along with #7, "of mass Sunny" - not sure which VW that is).

And actually "of mass" makes some sense as an overly literal translation of "people's" so let's go with it as VW.
 

flexus

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Yeah I figured out VW I was wondering the manufacturer ranking (picture below). 1st is VW, then unknown, 3rd Toyota, 4th Honda and 5th is Nissan.
 

Ian Schmidt

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Manufacturer ranking is 1) VW 2) Buick 3) Toyota 4) Honda 5) Nissan 6) Ford.
 

ssun30

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You guys were looking at used car sales... FYI #1 is Ford Focus. Used car market is relatively small in China so it doesn't reflect popularity of cars by any means.

@flexus FAW has given up on the Crown and they explicitly said the Avalon will be new flagship. However production of current gen Crown will continue as long as demand exists. It's still selling way more than the IS/GS combined!
 

flexus

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You guys were looking at used car sales... FYI #1 is Ford Focus. Used car market is relatively small in China so it doesn't reflect popularity of cars by any means.

@flexus FAW has given up on the Crown and they explicitly said the Avalon will be new flagship. However production of current gen Crown will continue as long as demand exists. It's still selling way more than the IS/GS combined!
Now that I look at pictures I believe 二手車means used.
 

flexus

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Mainland China
May
Toyota 138500 +12.1%
Nissan 121895 -4.8%
Honda 136486 +37.4%
Mazda 17385 -29%
YTD
Toyota 629000 +10.8%
Nissan 587187 -0.4%
Honda 597027 +19.1%
Mazda 86771 -31.4%
 

shizhi

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Is China getting current gen Crown? And is there an actual date for Mirai? How is Nissan EVs doing? @ssun30 @shizhi
After July, most regions of China began to implement new vehicle emission regulations, and Toyota Crown will begin to reduce production until next year, when new regulations will be implemented nationwide and production will be officially stopped.Nissan's BEVs have not gained much sales in the Chinese market.
This is a production plan for FAW Toyota from May to August.378F4C3E-3BEE-4F95-9709-8FC2E805F3CD.jpeg
 
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shizhi

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Is the 6th Camry?

What's the second brand? If any useful info here: http://auto.ycwb.com/2019-06/03/content_30271655.htm could you translate? I get a headache every time I try to translate Chinese.
first pic:Ford Focus,VW Polo,Buick Excelle,Nissan Sylphy,Chevrolet Cruze,Toyota Camry,VW Lavida,VW golf,VW Passat,Honda Accord;
second pic:VW大众,Buick别克,Toyota丰田,Honda本田,Nissan日产,Ford福特,Hyundai现代,Chevrolet雪佛兰,BMW宝马,Audi奥迪。
Chinese Translation of Some Automobile Brands:Mazda马自达,Suzuki铃木,Mitsubishi三菱,Subaru斯巴鲁,Benz奔驰,Porsche保时捷,Peugeot标致,DS谛艾仕,Fiat菲亚特,Haval哈弗,Geely吉利,Jaguar捷豹,Cadillac凯迪拉克,Lynk&co领克,Land Rover路虎,Lincoln林肯,Renault雷诺,Maserati玛莎拉蒂,Acura讴歌,Kia起亚,Skoda斯柯达,Tesla特斯拉,Volvo沃尔沃,Citroen雪铁龙,Infiniti英菲尼迪。
 
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