TMNA JUNE AND FIRST HALF 2024 SALES RESULTS

Motor

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  • More than 454,000 electrified vehicles sold in first half of 2024; represents 38.3 percent of total sales volume
  • 29 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
  • Toyota remains the industry’s number one retail brand in first half
  • Lexus records its best-ever first half sales in its 35-year history
Lexus division posted June sales of 28,343 vehicles, up 5.9 percent on a volume and DSR basis. For the second quarter, the division sold 88,740 vehicles, up 9.3 percent on a volume and DSR basis. For the first half, the division sold 167,211 vehicles, up 11.9 percent on a volume basis and up 10.5 percent on an DSR basis.

Lexus Division:

  • Best-ever first half total sales
  • June sales up 5.9 percent
  • Second quarter sales up 9.3 percent
  • First half sales up 11.9 percent
  • June electrified vehicle sales up 33.7 percent; represents 35.9 percent of total sales volume
  • First half electrified vehicle sales up 46.5 percent; represents 36.5 percent of total sales volume
  • First half SUV sales up 15.7 percent
 
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Does anyone know how they're doing in comparison to BMW?

I know the order goes something like: BMW > Lexus > Mercedes-Benz > Audi
 

Flagship1

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If toyota is down 1.2% whats the red elsewhere?

So far double digits in the other japan luxury marques
 

Flagship1

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Highlander sales are down 47%, does indicate this is bowing out and the GH taking over?

In addition will this make Toyota reevaluate their current onslaught of multiple products that overlap closer then ever (ie venza, rav4, and crown cuv, highlander and grand highlander, LC/4R/sequoia, and camry, avalon and ES)?
 

mikeavelli

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Highlander sales are down 47%, does indicate this is bowing out and the GH taking over?

In addition will this make Toyota reevaluate their current onslaught of multiple products that overlap closer then ever (ie venza, rav4, and crown cuv, highlander and grand highlander, LC/4R/sequoia, and camry, avalon and ES)?

Will be interesting to see. There is price overland and GH is just better.
 

qtb007

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Highlander and Grand Highlander come out of the same plant and Toyota didn't add considerable capacity to the Indiana plant when the GH and TX were introduced. It was always expected to steal some Highlander sales simply because they were taking up space that used to be dedicated to Highlander.

ModelYTD 2024YTD 2023
Highlander60,108113,264
Grand Highlander55,382159
Sienna32,86827,940
TX21,3220
Total169,680141,363
 
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