Throwback Thursday: First-Generation Lexus IS Stars in New Commercial

[krew]

krew

Lexus Hong Kong features the classic IS in a commercial for the new model.

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[meth.ix]

Tailgating isn't the best way to show off the brand.

 

[Ray99]

I like the animation from highlighting spindle grille to letter X in Lexus. Very cool. Btw, IS gen 1 aged beautifully. I am still a fan of its speedometer styling.

 

[Riyad Babar]

I like the animation from highlighting spindle grille to letter X in Lexus. Very cool. Btw, IS gen 1 aged beautifully. I am still a fan of its speedometer styling.

The animation is great, First Generation IS Is a pretty timeless design, Its design is actually almost like an analog version of the current Digital Speedo in F-Sport models.

 

[Andyl]

Honestly, the only thing that I like in this CM is the appearance of 1st gen IS together with the 3rd gen IS. The movie is quite clueless and low taste. It doesn't make people think IS or Lexus as a brand is sporty and has good taste.

And the last scene of warning is lame. Really disappointing as there are many good people in HK who could make way better commercials.

Oh, one more thing --- why the words/fonts on the license plates are not properly spaced.

 

[corradoMR2]

Best part is the appearance of the 1IS. Still looks good styling-wise, 15 years later!