March 2015 Auto Sales Thread

mikeavelli

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I've decided to move this from the Premium Members Forum to the Public Forum. Thank you.

Lexus had their best March EVER beating 2007 figures!

http://pressroom.toyota.com/releases/toyota scion lexus march 2015 sales.htm

Toyota Motor Sales Reports 4.9 Percent March Increase
  • Total light truck sales set March record
  • Corolla sets March record
  • Lexus sets fifth straight monthly record
April 01, 2015
March 2015 Sales Chart

TORRANCE, Calif. (April 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis.

Toyota division posted March 2015 sales of 194,905, up 4.4 percent on a volume basis and 8.5 percent on a DSR basis.

"Strong March sales capped the auto industry’s best first quarter in 13 years,” said Bill Fay, Toyota division group vice president and general manager. "Our pickups, SUVS and Sienna minivan all posted good gains in March and contributed to a record light truck first quarter. March was more than a truck story, however, as Camry and Corolla combined for sales of over 75,000.”

Lexus set a new March sales record of 31,054, up 8.6 percent from March 2014 on a volume basis and 13 percent on a DSR basis. The previous March record was set in 2007.

"We’re having a hard time keeping up with the demand for luxury utility vehicles,” said Jeff Bracken, Lexus group vice president and general manager. "Whether it’s the new NX or the segment leading RX, consumers are looking for utility to go with their luxury experience."

March 2015 Highlights:
  • Total light truck sales of 105,997 were up 11.5 percent and a new March record
  • Camry sales topped 40,000
  • Record Corolla March sales of 35,532 were up 19.7 percent
  • RAV4 sales rose 27.9 percent to 25,243
  • 4Runner up 22.5 percent
  • Combined Tacoma and Tundra pickup sales exceeded 27,000, up 5.2 percent
  • Sienna up 16.6 percent
  • Lexus luxury utility vehicles set a new March record, up 23.9 percent.
  • New Lexus NX and RC models post their best sales since launch
  • Lexus sets new first quarter record of 77,180 vehicles (previous best 2007)

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
 
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mikeavelli

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Saved for Comparison Figures (will be updated constantly today)

Luxury Brands
BMW- 34,310
Lexus- 31,054
Mercedes- 29,921
Buick- 20,526
Audi- 17,102
Acura- 14,670
Cadillac- 13,756
Infiniti- 12,525
Lincoln- 8,695

Entry Level Lux
3/4 series-14,835
C-class-7,635
ES- 5,773
Lacrosse- 5,650
IS- 4,488
Q50-3,901
TLX-3,430
CLA- 3,129
A3- 3,081
MKZ- 2,842
XC60-2,464
A4-2,266
ATS- 2039
Regal- 1,901
Q40-1,722
CT- 1,416
1/2 series- 1,249

Midsize Luxury Coupes
A5- 1,303
RC- 1,201
Q60-368

Mid-Size
5 series- 5,100
E-class-4,489
GS-2,374
A6- 2,328
CTS-1,500
Q70-1,073
MKS- 838
RLX/RL-194

Flagship
S-class-2,065
7 series- 732
LS- 676
A8-461
Panamera-433
Equus- 214
K900-88

Small SUV
RDX-3,963
Q5-3,934
NX-3,633
MKC- 2,070
X3- 1,541
Macon-1,180
QX50-217

Midsize SUV
RX- 9,177
Enclave- 5,684
MDX-5,503
SRX- 5,000
X5- 4,388
M-class-4,023
QX60-3,243
Q7- 1,560
MKX- 1,475
Cayenne- 1,364
GX-2,024
X6- 587
QX70-575
MKT-373
ZDX-1

Ultra SUV
Escalade-2,758
GL-2,365
QX80-1,416
Navigator- 1,097
G-wagon-340
LX- 291

Muscle Cars
Mustang- 12,663
Challenger- 6,110
Camaro- 5,956
Corvette- 3,785
Viper-50
 
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Gecko

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Wow. Lexus is absolutely on fire right now.. some of these numbers are amazing!

Can't wait for 2.0T to drop in IS, RC and GS, and for the new RX deliveries to start!
 

Gecko

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Thanks for posting these, Mike. Really interesting results...some brands are way up, others flat or down.

YTD Luxury Sales Race:

BMW: 78,492
Mercedes: 78,156
Lexus: 77,180
Audi: 40,098
Acura: 39,644
Infiniti: 33,842
Lincoln: 21,478
Cadillac: ?
Buick: ?

Very small differences at the top. Lexus, Mercedes and BMW are within a 1,312 unit difference. Audi and Acura look poised to scrap it out for the 4th/5th place spots. I couldn't find specific info for Buick or GM...?
 

mikeavelli

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But the NX is second only to the Acura RDX in this class.
The Audi Q3 is really a Lexus RX competitor. The Q3 is supposed to handle the NX.
BD

I don't think anyone really considers the RDX competition, it lacks way to many luxurious and features. It wasn't even included in the recent comparison the NX won. That is why I left it out. I can add it if you think it makes sense though BD.

Okay BD, I added it for now. But honestly that car has less feature and luxury than a Ford Edge, Kia/Hyundai/Rav 4...
 
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Black Dynamite

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I don't think anyone really considers the RDX competition, it lacks way to many luxurious and features. It wasn't even included in the recent comparison the NX won. That is why I left it out. I can add it if you think it makes sense though BD.

Okay BD, I added it for now. But honestly that car has less feature and luxury than a Ford Edge, Kia/Hyundai/Rav 4...

The RDX was not included in that comparison because it is awaiting it's mid-gen refresh this Spring. The price is dead on with the NX, and it's unique selling proposition is a powerful 290 HP V6. I know it's numbers, and it sells 4k a month consistently. SUVs are the only things Acura can sell consistently.

With only 43k NX coming into the U.S. this year due to production constraints, RDX will lead the segment in sales again, and the NX will be stukc in 2nd. Next year, the NX should get enough supply to give the people what they want, and win the class from now on.
BD
 

Gecko

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I see the competitive sets as:

NX, X3, Q5, GLK/C, RDX, QX50, MKC

X1, Q3, GLA, QX30

RX is more of a "tweener" between X3/GLK and X5/GLE, but definitely doesn't compete with the Q3.
 

CIF

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Solid numbers here. GS continues very consistent sales, great to see! Also amazing how high Camry and Corolla sales were, they absolutely blew away Accord and Civic sales!