Lexus x Nike x John Elliott: A UX Crossover Event

Discussion in 'Lexus Lifestyle' started by krew, Feb 11, 2019.

  1. krew
    krew Administrator
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    Last edited: Feb 11, 2019
    Motor likes this.
  2. meth.ix
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  3. Ian Schmidt
    Ian Schmidt Staff Member Moderator
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    This is smart marketing by Lexus, and less niche than you'd think. "Sneakerhead" culture and sneaker collecting have really taken off over the last 20 years or so (even if a lot of them pine for 1980s designs like the Air Force One and the original Air Jordans). There are a growing number of guys out there with more shoes than their wives, so clearly they have enough money lying around to throw at Lexus :D
     
  4. krew
    krew Administrator
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    I honestly love this, and not just because I wear Air Force 1s every winter instead of boots. This is a tier-1 crossover, scoring Nike as a partner even in a small-test-size collaboration like this can not be understated.

    Even better, the implementation is excellent. Tires look very cool.
     
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  5. maiaramdan
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    Finally Nike & Lexus official!
     
  6. krew
    krew Administrator
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    More photos of the AF1 tires -- these are amazing:

    Lexus_2019-Feb-11 3.jpg Lexus_2019-Feb-11 2.jpg Lexus_2019-Feb-11 1.jpg Lexus_2019-Feb-11.jpg