Lexus x Nike x John Elliott: A UX Crossover Event

Discussion in 'Lexus Lifestyle' started by krew, Feb 11, 2019.

  1. krew
    krew Administrator
    Messages:
    3,076
    Likes Received:
    4,852
    Last edited: Feb 11, 2019
    Motor likes this.
  2. meth.ix
    Messages:
    767
    Likes Received:
    787
  3. Ian Schmidt
    Ian Schmidt Staff Member Moderator
    Messages:
    1,295
    Likes Received:
    2,043
    This is smart marketing by Lexus, and less niche than you'd think. "Sneakerhead" culture and sneaker collecting have really taken off over the last 20 years or so (even if a lot of them pine for 1980s designs like the Air Force One and the original Air Jordans). There are a growing number of guys out there with more shoes than their wives, so clearly they have enough money lying around to throw at Lexus :D
     
  4. krew
    krew Administrator
    Messages:
    3,076
    Likes Received:
    4,852
    I honestly love this, and not just because I wear Air Force 1s every winter instead of boots. This is a tier-1 crossover, scoring Nike as a partner even in a small-test-size collaboration like this can not be understated.

    Even better, the implementation is excellent. Tires look very cool.
     
    Ian Schmidt likes this.
  5. maiaramdan
    Messages:
    705
    Likes Received:
    450
    Finally Nike & Lexus official!
     
  6. krew
    krew Administrator
    Messages:
    3,076
    Likes Received:
    4,852
    More photos of the AF1 tires -- these are amazing:

    Lexus_2019-Feb-11 3.jpg Lexus_2019-Feb-11 2.jpg Lexus_2019-Feb-11 1.jpg Lexus_2019-Feb-11.jpg
     
  7. krew
    krew Administrator
    Messages:
    3,076
    Likes Received:
    4,852