Lexus Trademarks LF-Z Nameplate in Europe

[krew]

Lexus has trademarked the LF-Z nameplate in Europe, a clear sign that a new concept vehicle is on the way. LF stands for Lexus Future, and has long been the standard naming convention for Lexus concepts.
There are various threads that can be pulled together in figuring out the LF-Z, starting with Lexus’ recent promise of a concept introducing the brand’s next-generation design direction. This was teased with the image above, as well as stylized glimpse of the rear deck lid:

Judging from the placement of the antenna and the broad rear deck, this concept has the shape of a crossover coupe, a vehicle segment that Lexus...

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[Kelvin2020]

Lexus has been very active recently

 

[Lexus Cohen]

Wow, what's this going to be?

 

[WhiteInteriorFTW]

Hope it can come soon enough. We're in a tough battle against many luxury suv which are electrified.

 

[James]

Lexus has been very active recently

Well no offense but we did have nothing for a long time.....

 

[WhiteInteriorFTW]

Well no offense but we did have nothing for a long time.....

Yes brothers. We can finally take on ze Germans and Tesla. Join me 😉

 

[maiaramdan]

Any LF is a concept not an actual production car anyway

 

[Gecko]

As the article states, LF-Z makes the most sense to me as the concept preview of the RZ.

 

[CRSKTN]

I am going to buy the RZ.

New NX has some interesting design language. Can't wait to see the rest of the lineup.

Edit applaud me I am saving Lexus here

 

[Tragic Bronson]

Make sure it isn't a CRZzzzzzzz...

 

[Deusex]

I hope the LF-Z/RZ will be available this year. Not 5 years from now.

 

[Jonas]

Please Lexus. Fine with new IS and NX. But what we need is something more luxuary, sportier and more powerful above the current RX. And not a new concept to be discussed on this forum...

 

[meth.ix]

So basically a RX-based/sized crossover coupe that's also electric

 

[CRSKTN]

Hurry. Hurry, I need this.

 

[mordecai]

This will be Lexus’ concept model for the Z family of Lexus models.

S family (Sedans)

• LS
• GS (RIP)
• IS
• ES

X family (Crossovers & SUVs)

• LX
• GX
• RX
• NX
• UX
• TX (trademarked)

C family (Coupes)

• LC
• RC

M family (Minivan)

• LM

Q family (rumored LF-1 line)

• LQ

Z family (BEV family)

• LF-Z (intro concept model for this family)
• RZ (first all-BEV model by Lexus)
• LZ (potential flagship BEV model)

 

[CRSKTN]

Toyota's New "LQ" Wants to Build an Emotional Bond with Its Driver | Corporate | Global Newsroom | Toyota Motor Corporation Official Global Website

Toyota Motor Corporation (Toyota) today announced the "LQ", a concept vehicle that leverages advanced technology to build an emotional bond between car and driver. The next generation of the Toyota "Concept-i", a concept vehicle first exhibited at the 2017 Consumer Electronics Show, LQ is...

global.toyota

 

[Levi]

hope there is an SZ somewhere to compete against Taycan and RS etron GT and Model S.

 

[shizhi]

Lexus Announces Major Initiatives Towards Brand Transformation | Lexus | Global Newsroom | Toyota Motor Corporation Official Global Website

Lexus will announce details of its brand transformation efforts online on Tuesday, March 30, 2021 at 7:00pm, along with the Concept Car which symbolizes the next generation of Lexus. Ahead of the digital world premiere, Lexus has released an additional preview image of the Concept Car.

global.toyota

a week later…