Born2Drive
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I will say that the brand recognition of Lexus is not there with BMW yet (even in the most successful USA market).I was asked by Lexus at an event last year what is one move they should make and I told them (had some wine lol) I was stunned how BMW beat them to the hybrid cool car game with the i8. Lexus had the head start and let BMW (and others) get the limelight. So I'm super happy this flagship hybrid coupe is a reality.
It will do wonders for the brand and their hybrid strategy and I think be a favorite among Hollywood etc...Lexus needs to get back in the cool celebrity car game.\
Looks stunning in blue!
BMW has more followers, especially in high price vehicles.
Look at the i3! If Lexus made anything like that piglet, it would be panned to half death.
Any wild sexy coupe can be hot for the 1st two years, I need to see how i8 will fare after 3-5 model years to call it a real success or not.
And, the portion of i8 looks good, if BMW can fit it with big gas engines, I would say that it is probably selling very well also.