Lexus History Question

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Hi everyone,

I’ve been diving into Lexus' history and came across some interesting milestones, but I’m still curious about a specific point.

I know Lexus was founded in 1989 as Toyota’s luxury division, but can anyone shed light on the earliest models and their impact on the luxury market?

I’m particularly interested in how the LS 400 was received at the time, especially considering it was a bold move to compete with German automakers.

Were there any significant design or engineering challenges Lexus faced during the early years?

Would love to hear some insights from fellow enthusiasts!
 
Messages
3
Reactions
0
Hi everyone,

I’ve been diving into Lexus' history and came across some interesting milestones, but I’m still curious about a specific point.

I know Lexus was founded in 1989 as Toyota’s luxury division, but can anyone shed light on the earliest models and their impact on the luxury market?

I’m particularly interested in how the LS 400 was received at the time, especially considering it was a bold move to compete with German automakers.

Were there any significant design or engineering challenges Lexus faced during the early years car history report?

Would love to hear some insights from fellow enthusiasts!
thanks in advance for any help
 

RAL

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Dave Illingworth was given the responsibility of launching the Lexus brand. Follow the link to his memoir which details the pains-taking process. Though it is a long read written from the perspective of his religious faith, I think it will give you the insight you want. .....
And welcome to LE!
 
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