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The announcement that 2025 will mark the final year of the RC F is a bittersweet moment for performance car enthusiasts. The Lexus F brand, which debuted with the IS F in 2008, has long symbolized the brand’s attempt to merge luxury with true performance. But with the end of RC F production, many are questioning whether the F brand is fading or evolving into something new, perhaps in collaboration with Toyota’s GR (Gazoo Racing) division.
The F brand has struggled for years, with few updates or new models since the mid-2010s, leaving it stagnant compared to competitors like BMW M and Mercedes-AMG. The discontinuation of the LFA, alongside the lack of fresh F offerings, has caused the brand’s performance division to lose momentum. While others have advanced performance and technology, Lexus has failed to reinvigorate the F brand, leaving...
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